1. DEEP SEA
LAKE VIEW PARK ISLAMABAD
TOURISM
55MILLION PKR
Statement of confidentiality of report
We contacted Pakistan small dam association and acquired some land from them
near Rawal Lake ,We also take NOC from ministry of health.
Industry Analysis
Macro Environment
Pakistan is one of the fastest growing economy of the world. People are trying to find out
different sources for entertainment but there is no such unique source of
entertainment , Pakistan only have a one natural beach that is in Karachi. People
from all over the country went Karachi to enjoy on Beach.
We acquired a place from Pakistan small dam association and take NOC from
Ministry of Health and Interior.
The only Competitor that we have in Pakistan is Oasis Golf & Aqua Resort in Lahore.
In summer the temperature in most of the areas of Pakistan is hot so there is huge space for business in
this area
Government of Pakistan is trying their level best to promote
tourism in Country.
Location that we selected is already a tourist resort and located
on way of Murree that is one of most famous tourist resort in
Pakistan. According to the Pakistan Tourism Development
Corporation Tourism industry has been growing in recent
years at an average rate of 15% to 20% in spite of the security concerns highlighted by
the international media.

2. Porter’s Analysis
Market Segmentation Basis and Identification of Target Market
Our target Market is not specific Tourist from any where will be welcomed and For
membership we have specific annual fee any one who can pay will be welcomed.
People who wants some unique source of entertainment is our target Market
Description of Venture
Mission Statement, History of venture, location and size of
business
We want to provide people of unique source of entertainment ,A good source of
entertainment is necessary for healthy life,
We got this idea because these type of beaches have been contracted in
India,Japan,Australia,Maldieves,Canada,Hongkong then why not in Pakistan.
The beach provide fishing pier, waterfront pavilion, beachfront park, waterfront
promenade, underground parking facility, cafés, dive spots, waterfront residential
mix, and a fort.

3. Background of entrepreneurs
•Essel Group of Companies is vast conglomerate of Media, Technology, Entertainment,
Packaging, Infrastructure, Education and Precious Metals companies.
•The Group started business in 1976 with a commodity trading and export firm.
Objectives
Exceeding customer's expectations for our artificial beac resort .
Maintaining an 90% occupancy rate during the peak periods.
Assembling an experienced and effective staff.
Mission
The mission of lake veiw resort is to become the number one resort of
islamabad.
Start-up Summary
WE will invest Rs 1000,000.
Company Locations and Facilities
The charm and solitude of lae veiw resort setting is found within the lake situated in lake
veiw park.
Strategy and Implementation Summary
Silver Bear Lodge will aggressively market to both winter and summer visitors of the
Bear Valley Resort area. The Bear Valley Resort has activities occuring year round.
During the winter there is skiing but in the summer months, the resort has hot-air balloon
trips, white water adventures, day hikes into Bear Valley, and other recreational activities
that take advantage of valley's spectacular beauty.

4. There are only thirteen lodges and inns in the Bear Valley Resort. These facilities
represent only 580 room units of the total of 4,000 room units in the resort area. The
majority of room units in the area are condos.
Our customers are looking for a different lodging experience that cannot be found in any
of the area's condo complexes or hotels. We will offer our customers a comfortable,
congenial environment that will assure return visits to the Silver Bear Lodge.
The lodge will cost a little more but we will offer our customers all the services they need
to make their stay memorable. We will offer a food shop that will be able to take special
orders daily. There will be a ski rental shop where customers can outfit themselves and
purchase ski passes. Each evening, guests can gather in the lodge's main room where
there is a large fireplace, drinks and light music.
5.1 Competitive Edge
The competitive edge of Silver Bear Lodge is the service, first and foremost. Marty
Snyderman and Luke Roth, co-owners of the Silver Bear Lodge, have over twenty years
experience in managing ski lodging facilities.
Marty is the manager-owner of the Crest Lake Inn. He has owned the inn for ten years.
Luke recently was the manager of the Village Resort Hotel. He held that position for the
last five years. Before this position, Luke was the manager of The Ridge, a 60 unit condo
complex in Silver Lake Village.
Another significant advantage for the Silver Bear Lodge is its location. Being located in
the recently opened Crest Canyon area, Silver Bear Lodge is uniquely positioned to be
centrally located to both Crest Lake Village (.5 miles) and the Bear Valley Resort ski area
(.5 miles).

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5.2 Sales Strategy
The Silver Bear Lodge's sales strategy is to harness
the existing Bear Valley Resort booking system
that has been critical to the success of all of the
area's lodges and inns. Room rates for the lodge
will range from $150 - $250 per night in peak
season. In the off season prices wManagement
Summary
Luke Roth will be the manager of the daily operations of the Silver Bear Lodge.
6.1 Personnel Plan
The personnel needed for the Silver Bear Lodge are the following:
• Manager.
• Assistant manager.
• Lodge staff (7).
• Food store staff (3).
• Ski rental/clothing store (3).
• Maintenance staff (3).
• Cleaning staff (4).
ill range from $100 to $175 per night.