1. DEBORAH URBACH
ONLINE MARKETING MANAGER w/ a focus on media buying,
account managing and campaigns’ optimization.
Deborah.urbach
demalheiro@hotmail.com
+49 1743631718
ABOUT ME
Associate Mobile Media Buyer at Glispa GmbH.
Languages:
-Fluent in English at a Mother-tongue Level;
-Portuguese Native Speaker;
-Spanish at a Fluent Level;
-Hebrew at an Intermediate Level
Citizenships:
-Brazilian, Italian and Israeli.
Expertise:
-Management of mobile CPI, CPL, CPR and CPA campaigns;
-Optimization of CPC campaigns towards CPI goals;
-Deep experience in media buying at SSPs and DSPs;
-Understanding of several metrics aiming on maximize the ROI
of mobile campaigns;
-Control of media buying and publisher monetization;
-Development of partnerships;
-Advertiser account manager;
-KPI analysis and mobile campaigns' optimization;
-Building of client relation and account management focused
on the client needs;
-Maximizing ROI through the use of the proper channels.
Excellent leadership, data analysis, negotiation and sales skills.
EDUCATION
MA in SOCIAL SCIENCES
Rio de Janeiro, Brazil, 2011-2013
Pontificia Universidade Catolica do Rio de Janeiro (PUC-Rio)
BA in SOCIAL COMMUNICATION AND
MARKETING
Rio de Janeiro, Brazil, 2006-2009
Pontificia Universidade Catolica do Rio de Janeiro (PUC-Rio)
LANGUAGES
English
Hebrew
Spanish
Portuguese
WORK EXPERIENCE
GLISPA GMBH- Berlin, Germany.
Associate Media Buyer (March 2016-Current Occupation)
Mobile Media Buying
RTB in SSPs and DSPS
Optimization of CPC and CPI campaigns
Analysis of clients’ KPIs and elaboration of media plans
MAULEAD PERFORMANCE SERVICES- Netivot,
Israel.
Advertiser Account Manager and Business Development
Manager- (June 2015 - March 2016)
Management of all direct advertisers account
Development of new businesses and scout of new clients
Optimization of CPI campaigns
Building of relevant partnerships
Maximization of ROI through the use of proper channels
YES AND YOU MOVE ENGLISH COURSES- Rio de
Janeiro, Brazil.
English Teacher- (June 2010 - December 2013)
PROFISSIONAL SKILLS
Digital Marketing
Mobile Environment
Sales
Business Development
Account Management
Media Buying
RTB