"The down and dirty way to build your company" Phil Hill - 11/17/2009
Introduction <ul><li>Phil Hill short bio (full bio  philhill.net ) </li></ul><ul><ul><li>Built Netzip and exited - powered...
Purpose of talk <ul><li>Practical stories for building a start-up on the cheap, without VC investment. </li></ul>
Spot the error… Good Guerrilla marketing BUT No phone number
Questions Text 36441 and your question to 99503 Example: I want to ask “when’s lunch?” I would text “ 366441 When’s lunch?...
The Toilet Brush Rules ‘Know when it’s time to move (on)’ Text “36441 { and your question }” to 99503
Road to the tech world Speed dating for refrigeration salesman If you don’t know something then find someone who does - pa...
Follow the 5 P’s of Marketing Yum Price Promotion Product Place (distr) People
<ul><li>Create a marketing plan </li></ul><ul><ul><li>1 day exercise [see  philhill.net ] </li></ul></ul><ul><ul><li>1 to ...
Set Your Home Run  <ul><li>Picasso:  “Good artists copy; great artists steal” </li></ul><ul><li>TS Elliot:  “Immature poet...
Make Up Your Own Rules <ul><li>Set your strategy - Get bundled in Explorer or Netscape = 20m eyeballs @ $100 each = beach ...
People, People, People Your employees are your business; it’s like a marriage
Some marriages will never work, no matter how talented the newly weds And some defy the odds…
<ul><li>Align your values & go with your gut  </li></ul><ul><li>Cultural fit huge </li></ul><ul><li>Groom the intelligent ...
Be Guerrilla  <ul><li>Rely on time, energy and imagination rather than a big marketing budget </li></ul>This one... Not th...
Examples <ul><li>Low cost press coverage </li></ul><ul><ul><li>Netscape press release with a picture of Governor of New Yo...
Add the 6th P = Participation Engage your customers
6th P = Participation <ul><li>Some ways to engage your customers without costing the world </li></ul>Uservoice.com or GetS...
Consultants Yea or Nay? <ul><li>Tight scope of work </li></ul><ul><ul><li>Build inside sales </li></ul></ul><ul><li>Do the...
Questions? [email_address] www.philhill.net   770.884.1342 Text “36441 { and your question }” to 99503 Contact me for help...
 
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The down and dirty way to build your company without venture money

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Here from a seasoned serial entrepreneur, Phil Hill, on how to build your business organically without the need for outside investment or funding

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  • The down and dirty way to build your company without venture money

    1. 1. &quot;The down and dirty way to build your company&quot; Phil Hill - 11/17/2009
    2. 2. Introduction <ul><li>Phil Hill short bio (full bio philhill.net ) </li></ul><ul><ul><li>Built Netzip and exited - powered downloading of products like Netscape Navigator (acquired by RealNetworks). </li></ul></ul><ul><ul><li>Co-Founded Vocalocity : #1 for cloud based phone systems for micro-enterprises </li></ul></ul><ul><ul><li>Currently - go-to-market strategy for OpenStudy.com . Peer to peer study platform for students </li></ul></ul><ul><ul><li>Chairman, Soccer in the Streets.org - life skills for at-risk city kids. </li></ul></ul>
    3. 3. Purpose of talk <ul><li>Practical stories for building a start-up on the cheap, without VC investment. </li></ul>
    4. 4. Spot the error… Good Guerrilla marketing BUT No phone number
    5. 5. Questions Text 36441 and your question to 99503 Example: I want to ask “when’s lunch?” I would text “ 366441 When’s lunch? ” to the following number - 99503 Or tweet @poll 36441 and your message
    6. 6. The Toilet Brush Rules ‘Know when it’s time to move (on)’ Text “36441 { and your question }” to 99503
    7. 7. Road to the tech world Speed dating for refrigeration salesman If you don’t know something then find someone who does - partners work Don’t do something that doesn’t make sense!
    8. 8. Follow the 5 P’s of Marketing Yum Price Promotion Product Place (distr) People
    9. 9. <ul><li>Create a marketing plan </li></ul><ul><ul><li>1 day exercise [see philhill.net ] </li></ul></ul><ul><ul><li>1 to 2 each for the P’s </li></ul></ul><ul><li>Define your category and shout it to the world </li></ul><ul><ul><li>Be #1 in downloading </li></ul></ul><ul><li>Ignore your competition, they’ll distract you </li></ul><ul><li>Decide on a home run ===> </li></ul>Know Your Strategies Text “36441 { and your question }” to 99503
    10. 10. Set Your Home Run <ul><li>Picasso: “Good artists copy; great artists steal” </li></ul><ul><li>TS Elliot: “Immature poets imitate; mature poets steal” </li></ul>Text “36441 { and your question }” to 99503
    11. 11. Make Up Your Own Rules <ul><li>Set your strategy - Get bundled in Explorer or Netscape = 20m eyeballs @ $100 each = beach </li></ul>Zero cash up front No deal with marketing We’re small Sign deal in 6 months Landscape $5m cash pay-to-play Deal with marketing Dept Must be big company Our rules
    12. 12. People, People, People Your employees are your business; it’s like a marriage
    13. 13. Some marriages will never work, no matter how talented the newly weds And some defy the odds…
    14. 14. <ul><li>Align your values & go with your gut </li></ul><ul><li>Cultural fit huge </li></ul><ul><li>Groom the intelligent - party store manager </li></ul><ul><li>Use the ‘engagement’ period - first 30 days </li></ul><ul><li>Be open with your employees - they’ll take it </li></ul><ul><li>Motivate and reward; it’s not always $$$ (try an A-Fund) </li></ul><ul><li>You’ll get wrong: you’ll get it right </li></ul>Getting Married Text “36441 { and your question }” to 99503
    15. 15. Be Guerrilla <ul><li>Rely on time, energy and imagination rather than a big marketing budget </li></ul>This one... Not this one...
    16. 16. Examples <ul><li>Low cost press coverage </li></ul><ul><ul><li>Netscape press release with a picture of Governor of New York. </li></ul></ul><ul><li>‘ Home made’ YouTube videos for use with customers </li></ul><ul><ul><li>http://bit.ly/sPxUD </li></ul></ul><ul><li>Quick customer referrals </li></ul><ul><ul><li>Send out a Flip camera with return SAE </li></ul></ul>Text “36441 { and your question }” to 99503
    17. 17. Add the 6th P = Participation Engage your customers
    18. 18. 6th P = Participation <ul><li>Some ways to engage your customers without costing the world </li></ul>Uservoice.com or GetSatisfaction.com Get on location feedback - pollanywhere.com Set up a Customer Advisory Council Text “36441 { and your question }” to 99503
    19. 19. Consultants Yea or Nay? <ul><li>Tight scope of work </li></ul><ul><ul><li>Build inside sales </li></ul></ul><ul><li>Do the leg work </li></ul><ul><ul><li>Work out conversion rates </li></ul></ul><ul><li>Not your magic pill to fix your business </li></ul>Yea Nay
    20. 20. Questions? [email_address] www.philhill.net 770.884.1342 Text “36441 { and your question }” to 99503 Contact me for help in building your company

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