1. David Drodge, Head of Digital
https://ch.linkedin.com/in/davedrodge
WWF International
WWF’s Emoji
2016

2. Disruption and New Power are
happening…

3. Participation Scale
Further information: “New Power” & “New Power and WWF”

12. 29-Apr-16 / 12Presentation to company name
WWF Mentions Direct Mentions of sign up text
In the 1st month

13. 29-Apr-16 / 13Presentation to company name
Conversation map

14. *Mentions does not cover local specific social media (like China or Russia)
Brand
Lift
Temporary Long term
Huge campaign and significant lift
afterwards…

15. 29-Apr-16 / 15Presentation to company name
User
Generated
Content
(UGC)

16. 3rd Party Apps like Du Group &
Kik

17. Social Media Footprint 28M:
panda.org/socialstats

18. WWF’s Emoji
• Started with #EndangeredEmoji
to raise awareness of
endangered wildlife and
partnered with Apple on the
hashflag #appsforearth on Twitter.
• Expanded into messaging apps
like Kik - an official launch partner
for Kik’s Sponsored Gifs and one
of the first NGO Kik Chatbots