This is a document I made following the 2012 minor league baseball season. This is my vision if I had the opportunity to oversee promotions for the Knights or any other minor league baseball team.

1. Promotional Vision For The Charlotte Knights
The overall goal for promotions should be to create a fun and unique atmosphere that
embraces minor-league entertainment value. The variety of themed games will keep
fans attending multiple games who will see something different each time they come out
to the ballpark. Prizes and other materials will be kept in the Promo Closet...ideally we
create a partnership with local businesses and sponsors who will provide bulk of prizes
and help with themed games.
1. Pre-Game Entertainment in the Plaza
DJ or Cover Band
Dart Boards
3-6 Cornhole Board Sets
Jenga and other similar life-size board games
2. Possible Promotions/Themed Games
Man Night
Tag Line: Celebrating Men and Manliness
Sponsors: Local Gyms, Local Sports Teams, Sporting Good Stores
Scoreboard Elements: Showing Cips of Manly Movies (any action movie or one that has
plenty of explosions), Photos of Manly Men
Promotions: Best Beard, Best Tanktop, Best Impression of a Celebrity or Iconic Movie
Line, Eating Contest, Physical/Exercise Contest, Name That Car
Ladies Night (or Date Night)
Tag Line: It’s Girls Night
Sponsors: Clothing Stores, Female Centered Gyms, Salons
Scoreboard Elements: Player’s talking about their favorite chick flick, Clips of Chick
Flicks, Best Ballpark Recipes
Promotions: Fashion Show, Name That Movie, Baseball 101 Trivia, Let’s Make a Deal
Outdoor Night
Tag Line: Celebrating the Great Outdoors
Sponsors: Duck Unlimited, REI (or any outdoor store), USNCW, Riverbanks Zoo, Duck
Commander, City of Charlotte Rec Dept
Scoreboard Clips: PAs of game sponsors, Homer visiting game sponsors,
Promotions: Catching Ducks, Obstacle Course, Find the Camo, Best Duck/Turkey Call,
USNCW Promo, Red Light Green Light
Summer Camp Night
Tag Line: Camp Fun with a Baseball Twist
Sponsors: Camps in the regional/city area
Scoreboard Elements: PAs for camps, clips of camps in movies
Promotions: Tug-O-War, Build A Tent, Smore Eating Contest, Sack Race, Three Legged
Race, Balance Spoon Race
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2. Summer Fun/Waterpark Night
Tag Line: Fun in the Sun
Sponsors: More city/regional camps, pool companies, beach-centric clothing stores,
Visitor’s Bureau for nearby beaches
Promotions: Have a pool for rent in the outfield, bring in sand for vball tourney, water
balloon toss, water gun fight, section vs. section beach ball contest, best slow-motion
run, muscle pose contest
Social Media Night
Promotions: Fans choose music in-between innings/opposing batters/in-game
promotions, tweets read during the game, hashtag contest, seat upgrade promo for best
Instagram or tweet, find the Twitter symbol beneath a seat, create in-game scavenger
hunt
Movie Night
Sunday or mid-week games during the summer where family/specific genre of movies
are shown before or after the game
NASCAR Night
Promotion scheduled around NASCAR races in Charlotte in order to maximize potential
driver and team participation. Activities could include driver autographs, Home Run
Wiffle Ball Derby, car displays, NASCAR/Driver Trivia.
College Alumni/Wear Your Color Night
Promotion for late August/Sept games to take advantage of start of college football
season. Activities can include best dressed fan, school trivia, sumo wrestling, rivalry
trivia, loudest school cheer. Ideally, the alumni group of North and South Carolina
schools will bring majority of fans.
Craft Beer/Local Brewery Night
Start an annual beer festival with local breweries and food trucks for a Thurs-Sat game.
During the game, fans vote for best beer and food truck to be announced around 7th
inning. Also, the cornhole tournament can happen at this game as well.
Decades (80s,90s) Night
For at least one game a year, a decade is chosen for decades night. Promos can
include variations of pop culture, music, movie trivia and other activities including
dancing contest, sing-a-longs to videos shown on scoreboard, best decades outfit.
Opposite Night
Tag Line: Let the Visitors Win
Scoreboard Elements: Home team is shown as away team, replays are backwards,
game starts in the 9th inning
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3. Promotions: Running Backwards Race, Saying your ABCs Backwards, Counting
Numbers Backwards, Backwards Dizzy Bat, Opposite Hand Contest
Game Night
Tag Line: Bats, Baseballs, and Board Games O My!
Scoreboard Elements: Clips of classic game shows
Promotions: Let’s Make a Deal, Password, Newlyweds Game, Wheel of Fortune,
Jeopardy, Who wants to be a Millionaire
Battle of the Interns/Olympics Night
For this game, we have the interns represent different sections and compete in a series
of Olympic style games...can be right around 4th of July or Olympics
Fan Appreciation Night
End of the season game where fans become part of the game and there are give-
aways/closet sales. Activities can include fan creation food item, fan gets to be part of
play by play, minute to grab as much old merch as possible, signed jersey giveaway.
3. In-game Promotions
-Homer on the Street style segment at city attractions or landmarks
-Charlotte/Pop Culture/Player Trivia
-Celeb Look A Likes
-Eating Contests
-Wiffle Bat HR Derby
-Let’s Make A Deal
-Catching Contests
-Sumo Wrestling
- Best Strikeout/Home Celebration/Greeting
- Chance to win tix to events in the city
- Singing/Dancing Contests
- Name That...movie, music, famous person
4. Non-season Events...majority can support local non-profits
-Thanksgiving meal in conjunction with local non-profit
-5K Run around the city end at the stadium or one of national themed touring 5ks
-Winter Wonderland
-Sporting Event Watch Parties like CWS or Super Bowl
-Beer or Food Festival
-Date Night at the Ballpark on Valentine’s Day
-Battle of the Bands Event
-Amazing Race Charlotte
- Cinco De Mayo
-Taste of the Knights
-Mardi Gras Celebration (Live music, crawfish broil)
- Baseball 101...similar to what college athletics do for women
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