Basic credentials and overview of The Sauce Agency

1. THE SAUCE AGENCY
July 2009

2. The PR Game Has Changed
● Decreasing influence of mass media that used to power
traditional agencies
● Disappearance of ‘media gatekeeper value’ so highly
merchandised by traditional agencies in the past
● PR is no longer about closed ‘communication by press release’
● PR is now about creating, facilitating and improving dialogue
with stakeholders
● It’s about evolving meaningful conversations in a speedy,
savvy, credible and responsive way

3. The Digital Conversation
● As we know, this conversation is largely taking place online
through social media and other digital channels
● The consumer voice is more critical than ever before
● There are new consumer expectations about how companies
and brands should talk to them
● The new brand psyche is honest, human, credible, trusting,
responsive

4. We Understand The Digital Native
● The most socially connected and digitally savvy generation
ever
● The group of people who are now unlocking the full potential
of the digital medium
● We are passionate about it
● We live it, we breath it

5. Some 2009 Predictions
● The brand as a vehicle (not a destination)
● The threaded conversation
● Eco-communications
● Hyper transparency
● A new level of creativity in PR
● Personal service gets even more personal
● The VIP social network
● PR “owns” social media

6. Why Not The Traditional Agency?
● PR has the right mix of creativity, analysis and quick response
skills for digital, but not in a ‘traditional agency’ form
• All new PR skills are required
• Inertia of old school agencies to “re-tool” for digital
• Traditional agencies often don’t have dynamic, nimble teams that
can react quickly – a critical requirement
● As PR becomes less about ‘creating and pushing content’ there
is less ‘off-the-shelf’ stuff to leverage
• Clients require a completely tailored digital solution

7. So Why Us?
Deep specialisation in PR and Digital Communications
● True partnership
● Nimble and dynamic
● Hands-on
● Flexible and scalable
● Passionate and personal
● Creative
● Global experience
● Value for money

8. The Sauce - Who We Are
● Founded in 2004
● Global experience including Asia, Europe, US, Middle East
and Africa
● Scalable practice using a network of experienced contractors
with specialised skill sets to meet client needs
● Locations in Sydney and London with affiliates around the
world

9. The Sauce - What We Do
● Full service PR agency offering an integrated approach to
building brands, creating conversations and connecting clients
with their audiences
● Effectively combining traditional communication practices with a
very strong focus on digital media and online influence
● Covering all communications requirements from planning and
strategy through to campaign execution and measurement
● Check out www.thesauceagency.com

10. The Sauce - Services
● Communication Strategy and Planning
● Corporate and Brand Communication
● Media Training
● Media Relations
● Writing and Design
● Events
● Street Activation and Guerrilla
● Sponsorship Management
● Crisis Management
● Internal Communication
● Campaign Measurement

11. THANK YOU
Contact: David Packman, Director, The Sauce Agency
E-mail: david@thesauceagency.com
Phone: +61 (0) 404 822 273