A visual response to the invitation "to comment, add slides and criticize so as to upgrade the presentation" by Ali Anani PhD, at his wonderful presentation "Visual Storytelling: A creative Approach" It is intended to understand the inner mechanisms involved which makes attractive a story.

1. Visual Storytelling : Why is it so powerful?
By David Navarro

2. This is a “visual comment” to the master piece
http://www.slideshare.net/hudali15/visual-storytelling-32366375

3. Since the beginning of the humankind,
humans with a bigger brain capacity,
added skills for communicating,
enriching their social life

4. Hunting stories needed to be told, to teach the
younger, and to rememorate successes…

5. …protective rituals and traditions needed to be transmitted…

6. …War stories…

7. Telling stories became the way to
enrich the human culture

8. And to forward it to the following generations

9. This was not enough :
Humans needed to leave a record for future generations

10. ...their own morphology...

11. …their food and environment…

12. …still not good enough
written language appeared…

13. It is remarkable to note that first language records
had pictograms to enhance the incipient written language

14. Our brain development, our culture, our knowledge, our
communication skills have been growing by means of visual
storytelling the most of our existence as human beings, until today.

15. What can we learn from our
forefathers to better communicate
with our audience?

16. ...engagement needs to happen...

17. ...through involving them in a story they can easily visualize...

18. ...so they can situate themselves in the story, using
their imagination to complete the missing parts...

19. ...to avoid loss of attention while telling a story
is needed to isolate the audience from unnecesary
inputs for the story itself...

20. ...only facts and emotions are to be shown...

21. ...maintain a solid story frame...

22. ...emotions are the most powerful motivators ,
which will last as marked with hot iron in our
memories, even more than the real facts...

23. Show how to do, and
how does it feel doing it that way, because

24. ...it motivates the audience to action...

25. Tell me and I forget,
teach me and I may remember,
involve me and I learn
Benjamin Franklin

26. stories that are remembered are those containing at its end,
an iconic emotion that allows us to relive the whole story

27. With all this, what do you think should be the text for this final slide?
I am thrilled about your suggestions...
Put your text
here
...Thank you for your time......