As of 2017.A.D A Hypothetical threat is keeping the small retailers awake at night. Mind share of the consumers are being constantly looted by Online Marketplace like Amazon and Flipkart etc Small retailers have been pushed to a sad practice of reacquiring their own customers at higher cost as a part of their retention marketing Omnichanel as a savior!?

1. Retail Sales/Walkins
As of 2017.A.D A Hypothetical threat is keeping the small retailers awake at
night.
Mind share of the consumers are being constantly looted by Online Marketplace
like Amazon and Flipkart etc
Small retailers have been pushed to a sad practice of reacquiring their own
customers at higher cost as a part of their retention marketing
Omnichanel as a savior!? Sadly, NO! because every vendors has started to SELL
their omnichannel product
Well, Omnichannel is NOT A PRODUCT, NOT A SERVICE, its an approach unique to the
nature of business of the retailers
There are common terms and defenition but still "a term" or "a definition" or a
"a statement" cannot dictate any retail business how it should be done
there are few formulae which can be used by the retailers to define their own
success
Omnichannel strategy of Retailer A cannot fit to the business model of retailer
B.
Formula #1
Omnichannel is 50% differentiation and 25% innovation and 10% products and 15%
service
now, retailers can figure out how to survive
pick your fight which is important to win, else its better to keep walking
forward
nobody has to fight all the fights coming your way
Formula #2
strategize for this generation
old strategies which worked 100% will not work on this generation of retail
consumers.
invest your skills and resources wisely.
research on upcoming consumer trend analysis - how consumer likes to "shop"
digital or social or influential or online etc - BE READY FOR IT as an
organization
Build your business AROUND YOUR CONSUMER - remember, your consumer is on the
move
REACH your consumer on time, on demand with relevance and most importantly know
the frequency required for communication. donot over play or under play
Unity:
well, this should sound strange, but its the hard truth
customers of storeA is also a customer of store B, D, F etc
theres no point of protecting your customer from going to other stores
its better to collaborate in a nice way in unity
remember, Amazon, Flipkart etc knows the entire purchase history of your
customer across other brands and interest. ie; Flipkart has more purchase
history about your customers which is several times higher than your entire 10+
years of existence
Well, this not is not intended for PROs. just a tip for the freshers
Happy Retailing :)