1. Engaging Results Communications April Editorial Calendar
1(T) — Twitter: Why are mobile dollars most valuable? Looking fwd to learning the importance
of ROI in #MobileMarketing from the panel @MobileMSummit
2 (W) — Twitter: To encourage engagement, include a call-to-action in your mobile message
and deliver dynamic content consumers want #MobileMarketing
3 (R) — Write a blog post about the mobile battle between content & context vs. audience
targeting with mobile advertising expanding beyond the traditional ad networks. How do
you differentiate your premium content and how can audience targeting strengthen your
exposure?
4 (F) — Twitter: Interesting read! 5 ways marketers can use #Instagram
http://www.socialmediaexaminer.com/5-ways-marketers-can-use-instagram/
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7 (M) — Create an infographic on the top five industries to go mobile in the upcoming
mobile marketing movement. Examples include: professional services, restaurant & food,
health & wellness, automobile & transportation, travel & tourism, financial services, online
shopping services, etc.
8 (T) — Twitter: The mobile ad market is exploding because of #Facebook and #Google
http://time.com/30517/the-mobile-ad-market-is-exploding-because-of-these-two-companies/
9 (W) — Twitter: Check out the top 10 #MobileMarketing tips for #SmallBusiness
http://www.cio.com/article/742129/10_Mobile_Marketing_Tips_for_Small_Businesses
10 (R) — Write a 2-3 page whitepaper titled, “How Healthcare CIOs can go Mobile.” Take
a look at this article as a reference for your whitepaper article. http://www.healthcareitnews.com/
news/health-cios-last-mobile-tech
11 (F) —Twitter: How to leverage digital trends for your healthcare brand #MobileMarketing
http://gojunto.com/mobilizing-how-to-leverage-digital-trends-for-your-healthcare-brand/

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14 (M) —Write a blog post on BlackBerry BBM Channels rolling out advertising. How will
this change the game for mobile marketing? Will advertising drive people away from using BBM
Channels or will it coincide well with audiences? http://www.mediapost.com/publications/article/
222219/blackberry-launching-ads-stickers-in-bbm-channels.html
15 (T) — Twitter: "9 out of 10 mobile searches lead to action. More than half lead to sales."
Check out more #MobileMarketing facts
http://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-mobile-marketing-
facts/
16 (W) — Twitter: Essentials for mobile sites: 1) Fast loading 2) Mobile-Friendly Features
(lg. buttons, easy search) 3) Quick access to biz info
17 (R) — Create a 30 sec. YouTube video giving 5 reasons why video is the ideal
mobile marketing tool. Reference these articles to put together your top 5 reasons. http://
www.magnetvideo.com/content/5+reasons+video+is+the+ideal+mobile+marketing+tool/122065
http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/advertising/
video-marketing-provides-great-return-on-investment/article17694287/
This may be an interesting tie in for the video - http://www.google.com/landing/awv/?
sourceid=awo&subid=us-en-ha-
v_ads_hasearch&utm_source=online_ads&utm_campaign=google_search&utm_medium=adcpc
&utm_content=15421198152&utm_term=%2Bmarketing%20%2Bvideos
18 (F) — Twitter: 6 services to help you with #MobileMarketing http://www.inc.com/ss/mobile-
marketing#0
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21 (M) — What is the art of successful mobile marketing? Write a blog post that touches base
on what makes a successful mobile marketing campaign.
22 (T) — Twitter: Optimize your website & blog to be responsive to all mobile screen sizes.
Ignoring leads to missed opportunities #MarketingTrends
23 (W) — Twitter: How can you leverage mobile app push notifications
for #MobileMarketing? http://www.entrepreneur.com/article/231315

3. 24 (R) —How does the power of personalized mobile marketing affect customer relationships for
travel & hospitality companies? Create an infographic describing the positives and negatives
of personalization for mobile marketers.
25 (F) — Twitter: Excited to engage with @bgtheory & @meetsamir on April 29 about
perfecting #mobile PPC! #HeroConf
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28 (M) — What is mobile analytics? How can you use that data to improve your mobile
marketing campaigns to generate more visibility and engagement with your consumers? Write a
blog post that demonstrates mobile analytics and its benefits of enhancing your campaigns.
29 (T) — Twitter: 10 ways to make your content more shareable #SMSsummit
http://inklingmedia.net/2013/03/14/10-ways-to-make-your-content-more-shareable/
#.UzBYz_ldWn8
30 (W) — Twitter: New Google Calculator tracks value of mobile marketing
efforts! http://www.entrepreneur.com/article/226212

4. Engaging Results Communications May Editorial Calendar
1 (R) – Write a blog post about Starbuck’s ‘tweet-a-coffee’ campaign. What did Starbucks do
and how did they successfully leverage social media to increase revenue and create customer
engagement? http://mashable.com/2013/12/05/starbuckss-tweet-a-coffee-180000/
2 (F) – Twitter: Users “snack” on info via mobile devices by taking small “bites” when they log
on. Changes how communicators develop campaigns #mobilemarketing
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5 (M) – Write a blog post about iBeacon and how it has enabled mobile marketing. Check
out this article about iBeacon Technology to reference for your blog post. http://
www.businessinsider.com/beacons-and-ibeacons-create-a-new-market-2013-12
6 (T) – Twitter: Excited to follow how mobile’s power is a standalone platform and its potential
to improve the effectiveness of all channels #MMAF2014
7 (W) – Twitter: Connecting offline behavior to mobile advertising engages the right consumers
& influences them on their next purchase decision #MMAF2014
8 (R) – Write a white paper about how to manage mobile marketing campaigns. Mobile
marketing opens doors for flexible engagement, allowing communicators more freedom and
room for creativity. Strategy must remain foundation of every campaign.
-Which tools and platforms available are best to engage with audiences via mobile?
-What’s the best way to convey your message?
-How will it complement other tactical elements?
-What action are you trying to encourage?
9 (F) – Twitter: According to Assisted Living Today, avg attention span has fallen to 5 min,
down from 12 min a decade ago, a 58% decrease #FunFactFriday
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5. 12 (M) – Create a 1-min video discussing how to keep up with mobile: a game-changing
strategy. People depend on mobile technology in order to access breaking news, connect with
one another and share information. Key points: incorporating mobile-based platforms in every
marketing strategy is essential, the advancement of mobile technology changes audiences’
consumer behaviors and expectations. How does one keep up with an evolving mobile
technology?
13 (T) – Twitter: How has the adoption of mobile allowed a tightening of the bond between the
consumer and a major brand? #MWA2014
14 (W) – Twitter: Interesting read, 7 #mobilemarketing stats that will blow your mind: http://
www.convinceandconvert.com/mobile/7-mobile-marketing-stats-that-will-blow-your-mind/
15 (R) – What is the art of successful mobile marketing? Create a 3-5 slide presentation that
touches base on what makes a successful mobile marketing campaign.
16 (F) – Twitter: "Search is the most common starting point for mobile research" http://
www.smartinsights.com/wp-content/uploads/2013/06/Mobile-commerce-statistics-2014-
research.jpg
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19 (M) – How does the power of personalized mobile marketing affect customer relationships for
travel & hospitality companies, both positively and negatively? Create a whitepaper titled,
“Mobile Marketing for the Travel & Hospitality Industries”
20 (T) – Twitter: Keeping up with ravenous mobile consuming audiences, broadcasters need to
adapt their digital strategies @openmobilemedia #mobilemarketing
21 (W) – Twitter: Twitter merges #mobilemarketing with #MoPub allowing marketers to
simultaneously place campaigns on mobile apps http://www.dmnews.com/news-byte-twitter-
merges-mobile-marketing-with-mopub/article/343152/
22 (R) – What are mobile analytics? How can you use that data to improve your mobile
marketing campaigns to generate more visibility and engagement with your consumers? Create
a 30-sec video that explains mobile analytics and its benefits of enhancing your campaigns.
23 (F) – Twitter: The average American spends almost 2 hours per day on a mobile device. That
adds up to 57,293 hours over a lifetime #FunFactFriday
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6. 26 (M) – Create a Slideshare presentation about making your content more shareable with
mobile. Elaborate on each of the following 6 for your presentation. You may add additional tips
that will help make content more shareable.
1. Think about email – most popular activity on mobile web, make sure email-friendly and
mobile-friendly with your branded content
2. Make it sticky – good headlines
3. Make it easy to do a job or task
4. Tap into customer passions
5. Keep it in context
6. Make it safe
27 (T) – Twitter: New beacon-based mobile marketing platform launches http://
www.mobilemarketingwatch.com/new-beacon-based-mobile-marketing-platform-
launches-41063/ #mobilemarketing
28 (W) – Twitter: 5 Mobile Marketing Tools to Reach Customers on the Go http://
mashable.com/2013/05/20/mobile-marketing-tools/
#:eyJzIjoidCIsImkiOiJfejBsd2g4MHR4a3J6bHVzaCJ9 via @mashable
29 (R) – Create a 30 sec. YouTube video giving 5 reasons why video is the ideal
mobile marketing tool. Reference these articles to put together your top 5 reasons. http://
www.magnetvideo.com/content/5+reasons+video+is+the+ideal+mobile+marketing+tool/122065
http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/advertising/
video-marketing-provides-great-return-on-investment/article17694287/
This may be an interesting tie-in for the video - http://www.google.com/landing/awv/?
sourceid=awo&subid=us-en-ha-
v_ads_hasearch&utm_source=online_ads&utm_campaign=google_search&utm_medium=adcpc
&utm_content=15421198152&utm_term=%2Bmarketing%20%2Bvideos
30 (F) – Twitter: 70% of mobile searches lead to an action w/in an hour, while 70% of desktop
searches lead to an action w/in a month #FunFactFriday #mobile
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