Cloud computing has started to play a crucial role in mobile based value-added service (VAS) offering as end-users appetite for applications is ever-increasing and service providers are increasingly moving towards alternative service platforms and support infrastructure. This research evaluates opportunities for mobile VAS in the Cloud, company specific solutions, alliances to combat challenges, market drivers and decision factors for consumer and enterprise customers. The report includes analysis of forecasts as well as recommendations for industry players.

1. Mobile Value-added Services (VAS) in the Cloud: Security Challenges, Market Opportunities and Forecasts
2013 - 2018
Overview: Cloud computing has started to play a crucial role in mobile based value-added service (VAS)
offering as end-users appetite for applications is ever-increasing and service providers are increasingly moving
towards alternative service platforms and support infrastructure. Mobile VAS in the Cloud includes
communications, content, commerce and applications of various types. Leading companies are positioning
themselves to take leverage cost improvements as well as enhanced functionality, services integration, and
convergence across service types heretofore constrained by device type, network type, and/or service provider.
However, ensuring a fast, flexible, and economically viable service delivery via the Cloud is a continuous
challenge thanks to security issues, piracy concerns, and the threat of cybercriminals damaging consumer and
enterprise data. This research evaluates opportunities for mobile VAS in the Cloud, company specific
solutions, alliances to combat challenges, market drivers and decision factors for consumer and enterprise
customers. The report includes analysis of forecasts as well as recommendations for industry players. Target
Audience: Cloud services companies Mobile network operators Small to Medium Business (SMB) Network
infrastructure providers VAS application development companies Large multinational enterprise companies
Security and privacy protection companies Companies in Report: Awareness Technologies Business
Innovation Councils CA Technologies CERT CREDANT Technologies Cisco Dell EMC Google GuardTime
HP HyTrust IBM McAfee Okta Panda Perkins Rand Group Red Hat Salesforce.com Simplified Soundcloud
Symantec Trend Micro VMware Vyatta Xen Key Findings: Global cloud software security market is
predicted to reach US$ 3 billion by 2018 Latin America will remain the top growth market for cloud based
VAS market over the next 5 years Cloud segment IaaS (Infrastructure as a Service) will hold the highest
market share of 44% by 2018 Government agencies and large enterprises will be the top users of cloud
security software by 2018
table Of Contents:
1.0executive Summary6
2.0mobile Vas Applications In The Cloud7
2.1what Is A Vas Application?7
2.1.1vas Characteristics7
2.1.2relationship Of Vas To Other Services7
2.1.3different Classes Of Vas8
2.2why Are Vas Important? 9
2.2.1the Value Of Voice And Other "bearer" Services9
2.3mobile Vas In The Cloud10
3.0major Mobile Value-added Service Types 12
Mobile Value-added Services (VAS) in the Cloud: Security Challenges, Market Opportunities and Forecasts 2013 - 2018

2. 3.1content12
3.1.1introduction 12
3.1.2content Delivery13
3.1.3charging Via Premium Content15
3.1.4online Billing Service Providers 16
3.2commerce 16
3.3communication19
3.3.1core Services 19
3.3.2value-added Services 20
3.4applications20
4.0cloud Computing In Mobile Value-added Services21
4.1structure Of Cloud Computing In Mobile Vas21
4.2cloud Computing In Vas Models 21
4.2.1category Of Cloud Computing Service Models In Vas 22
4.3growth Of Vas In The Cloud And Service Providers 23
4.4characteristic Of Cloud Computing In Vas24
4.5decision Factors For Cloud Computing In Vas 24
4.5.1combination Of Database24
4.5.2auto Scan Of Device 24
4.5.3compliance Standard25
4.5.4easy Accessibility Of Report 25
4.5.5economical25
4.5.6transparent25
4.5.7comprehensive Package25
4.6seven Elements Of Cloud Computing In Vas25
4.6.1utility Pricing26
4.6.2elastic Resource Capacity26
4.6.3virtualized Resources27
4.6.4management Automation27
4.6.5self-service Provisioning28
4.6.6third-party Ownership 28
4.6.7managed Operations 28
4.7vas Ecosystem In Cloud Computing 29
5.0industry Perspective Of Vas In Cloud 30
5.1overview Of Mobile Vas In Cloud30
5.2technical Challenges In Cloud-based Vas 30
5.3decision Factors For Cloud By Enterprise Customers31
5.4opportunities For Vas In The Cloud By Industry Vertical 32
5.5could Access Identity Management In Cloud Vas Chain 33
Mobile Value-added Services (VAS) in the Cloud: Security Challenges, Market Opportunities and Forecasts 2013 - 2018

3. 6.0security Threat Analysis Of Cloud-based Vas36
6.1insider Threats In The Cloud Vas36
6.2external Threats In Cloud Vas36
6.2.1data Breaches37
6.2.2data Loss37
6.2.3account Hijacking37
6.2.4insecure Application Programming Interfaces (apis)38
6.2.5denial Of Service38
6.2.6data Handling38
6.3components Of Information Security In Cloud Vas38
6.4end-user Concerns With Cloud Vas39
6.4.1loss Of Control 40
6.4.2lack Of Trust In The Cloud 40
6.5common Drawbacks In Cloud Vas 40
6.6strategies To Overcome Security Concerns In Cloud Vas 40
7.0cloud Vas Market Projection 42
7.1cloud Computing Market Value And Usage 42
7.1.1regional Cloud Vas Market 2013-201842
7.1.2cloud Vas By Segment 2013 - 201842
7.1.3worldwide Cloud Vas Equipment Market Share43
7.2cloud Security Piracy And Privacy 43
7.2.1global Cloud Security Software Market Value 2013-2018 43
7.2.2global Cloud Security Software Market By End-user Segmentation 44
7.2.3global Cloud Security Software Market By Vendor Segmentation 45
7.3customer's Responsibilities In Cloud Based Security Management46
8.0cloud Vas: Next Generation Trend 48
8.1next Generation Growth Driver Analysis And Market Impacts 48
8.1.1increasing Usage Of Cloud Services In Non-traditional Sectors48
8.1.2growing Adoption Of Cloud Services In Government Departments49
8.1.3growing Usage Of Cloud Services For Critical Data Storage49
8.1.4rise In Cloud Service-specific Attacks49
8.2significant Industry Players/experts Differences On Market Direction/vision50
8.2.1security For Business Innovation Council 2013 Predictions 50
8.2.2perkins Prediction 50
8.2.3gartner Prediction51
8.2.4georgia Tech And Gartner Prediction On Mobile Browser Vs. Cloud Computing51
8.2.5gooddata Prediction On Usage Of Public Cloud Among Enterprises 51
Mobile Value-added Services (VAS) in the Cloud: Security Challenges, Market Opportunities and Forecasts 2013 - 2018

4. 8.2.6symantec Prediction On Hacking Vs. Threat Level 51
9.0conclusions And Recommendations 53
9.1recommendations For Market Players53
9.1.1develop Cloud-based Vas Solutions In Business53
9.1.2protect Business From Cybercriminal Threats55
9.1.3integrate Security Protection Issue With Management Strategy55
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Mobile Value-added Services (VAS) in the Cloud: Security Challenges, Market Opportunities and Forecasts 2013 - 2018