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Data	
  Field	
  




     Vision:
     Improving control and knowledge of enterprises over their field operations
Elevator ield	
   Assumptions, Tests and…
Data	
  F Pitch:



Mystery Shopping   Crisis Management   Retail Audit      Onsite Data entry



Traction – Customers and beta users	
  



          Market Research




                                                      POS check
          Market Research
Data	
  Field	
  


                                   Ac,on	
  /	
  Ques,on	
  to	
  be	
  performed	
  	
  
                                   by	
  field	
  worker	
  	
  




                                   Targeted	
  reply	
  	
  




                    The	
  mobile	
  form	
  is	
  created	
  using	
  Datafield	
  web	
  dashboard	
  
Data	
  Field	
  


                                   Ac,on	
  /	
  Ques,on	
  to	
  be	
  performed	
  	
  
                                   by	
  field	
  worker	
  	
  




                                   Targeted	
  reply	
  	
  




                    The	
  mobile	
  form	
  is	
  created	
  using	
  Datafield	
  web	
  dashboard	
  
Data	
  Field	
  


                                   Ac,on	
  /	
  Ques,on	
  to	
  be	
  performed	
  	
  
                                   by	
  field	
  worker	
  	
  




                                   Targeted	
  reply	
  	
  




                    The	
  mobile	
  form	
  is	
  created	
  using	
  Datafield	
  web	
  dashboard	
  
Data	
  Field	
  
Data	
  Field	
  




                    Easy	
  filtering	
  
Data	
  Field	
  


                                      GPS	
  +	
  Time	
  +	
  Date	
  	
  
                    (Can	
  be	
  hidden	
  and	
  automa,cally	
  collected)	
  
Data	
  Field	
  




                    Pictures	
  +	
  GPS	
  +	
  Time	
  +	
  Date	
  	
  
                                =	
  Evidence	
  	
  
Data	
  Field	
  
Datafield :ield	
   vs Pain ?
 Data	
  F Gain




Factors driving Demand :
! 	
   ShiG	
  to	
  field	
  Mobility	
  Deployments	
  -­‐	
  35%	
  of	
  the	
  global	
  workforce	
  will	
  be	
  mobile	
  
  workers	
  by	
  2013.	
  (source:	
  Mototola	
  Solu/ons,	
  Investors	
  roadshow)	
  
! 	
  Need	
  to	
  increase	
  efficiency	
  and	
  overcome	
  errors	
  on	
  field	
  	
  
!  	
  Enterprises	
  require	
  more	
  data	
  than	
  ever	
  to	
  effec,vely	
  control	
  and	
  operate	
  (Feed	
  
  to	
  BI)	
  
! New	
  regula,ons	
  (e.g	
  traceability,	
  safety	
  and	
  security)	
  
    
!  	
  Increased	
  adop,on	
  of	
  technological	
  solu,ons	
  in	
  emerging	
  markets	
  
Data	
  Field	
  
Mobile Enterprise Application Market
         2011&Enterprise&Mobility&Solu;on&
              Market&Size&(USD,&Bio)&                                                                                            Enterprise$Mobility$SoKware$
                                                                                                                                    Market$Size$(USD,$Bio)$
                                                                   8,0#                                                                                                                               7,5$
                             Manufacturing&
                                                                   7,0#
                Warehouse&&&
                Distribu;on&
                                 1,5&
                                 6%&
                                                                   6,0#
                                                                                    Total	
  CAGR	
  –	
  2011	
  to	
  2015:	
  10,6%	
  	
  
                     3,7&                                                                                                                                                                      5,0$
                    15%&                                           5,0#
                                                 Field&Services&
               Health&Care&                           10,6&        4,0#                                                                                                                                      2011#
                                                      43%&
                   1,6&                                                               2,8$
                   6%&                                             3,0#                                                                                                                                      2015#
                                                                               2,1$
               Transporta;on&&&                                    2,0#                                    1,6$                                                            1,4$
                   Logic;c&                                                                         1,0$
                                                                                                                                 0,8$                               0,7$
                     2,5&                                          1,0#                                                   0,5$                 0,3$ 0,5$                          0,3$ 0,4$
                     10%&
                                  Field&Sales&                     0,0#
                                      5,1&                                  Field$Services$        Field$Sales$      Transporta<on$          Health$Care$        Warehouse$&$ Manufacturing$    Total$
                                     20%&                                                                              &$Logic<c$                                Distribu<on$

                                                                   Es/ma/on	
  base:	
  20%	
  of	
  the	
  Enterprise	
  Mobility	
  Solu/on	
  Market	
  goes	
  to	
  soJware.	
  
                                                                   Source:	
  VDC	
  Research,	
  2011	
  Enterprise	
  and	
  Government	
  mobility	
  Solu/on	
  	
  


Key	
  takeaways:	
  	
  	
  
! I n	
  2011,	
  the	
  Enterprise	
  Mobility	
  Solu,on	
  Market	
  (includes	
  Devices,	
  SoGware	
  and	
  Services)	
  
               reached	
  USD	
  25	
  bio	
  and	
  is	
  expected	
  to	
  reach	
  USD	
  37	
  bio	
  by	
  2015.	
  
! The	
  3	
  most	
  major	
  sectors	
  are	
  Field	
  Services,	
  Field	
  Sales	
  and	
  Transport	
  &Logis,c	
  (73%	
  of	
  the	
  
   
               Market).	
  	
  
! So<ware	
  spendings	
  are	
  es?mated	
  to	
  account	
  for	
  about	
  20%	
  of	
  the	
  market,	
  and	
  grow	
  over	
  
   
               10%	
  annually	
  from	
  2011	
  to	
  2015,	
  from	
  USD	
  5	
  bio	
  to	
  USD	
  7.5	
  bio.	
  
	
  	
  	
  
Data	
  Field	
  
Market Research Industry : a US$ 30 billion global Market
Spendings	
  by	
  research	
  Method	
  (2010)	
  	
  




                                                               Quan,ta,ve	
  Methods	
  
                                                               accounts	
  for	
  76%	
  




                                                                                            Online	
  methods	
  have	
  grown	
  at	
  the	
  expenses	
  of	
  telephone	
  
Source:	
  Esomar	
  2010,	
  global	
  market	
  survey	
                                  and	
  face-­‐to-­‐face	
  interviews,	
  to	
  reach	
  USD	
  7.5bio.	
  Mobile	
  
                                                                                            Survey	
  to	
  follow	
  similar	
  trend.	
  




                                                                                                                                                                               2010	
  Globalpark	
  	
  MR	
  soGware	
  survey	
  
Business Field	
   Segmentation / Integration
  Data	
   Uses /
Data	
  Field	
  
Competition
and Positioning

                                                                     Pricing	
  Model	
  and	
  ease	
  of	
  use	
  
                                            SaaS,	
  Cheap,	
                                                               OTC,	
  Expensive,	
  
                                          Market	
  Devices	
                                                               Rugged	
  Devices	
  
                      Self	
  Completed	
  
                      Mission/survey	
          iPinion	
  
                                                           Field	
  	
  
                                                          Agent	
  
                                                         GIG	
  
                                                        WALK	
  
          Posi,oning	
  




                                                                                                             CAPI	
  
                                                                                                            focus	
  
                                   Mobile	
  	
       Survey	
                                              I.T	
  Co	
  
                                                                 iSurvey	
  
                                   Survey	
           Swipe	
  




                                                                                                                   Inter
                                                                                                                   mec	
  
                                                                                Coda	
                                            Data	
  
                                                                               system	
                                           logic	
  
                                                                   Xora	
                                      Honey
                                                                                                                well	
  
                                                                                                                                                     DISRUPT	
  
                                                                      Daxium	
  
                                                    Construc,on	
                                                                Motorola	
  
                                                      Online	
   FieldID	
  
                           Field	
  Worker	
  
                             	
  Solu,on	
  
Business Field	
  
  Data	
  Model,
Plans & Pricing
Data	
  Field	
  

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Manage field operations data with DataField

  • 1. Data  Field   Vision: Improving control and knowledge of enterprises over their field operations
  • 2. Elevator ield   Assumptions, Tests and… Data  F Pitch: Mystery Shopping Crisis Management Retail Audit Onsite Data entry Traction – Customers and beta users   Market Research POS check Market Research
  • 3. Data  Field   Ac,on  /  Ques,on  to  be  performed     by  field  worker     Targeted  reply     The  mobile  form  is  created  using  Datafield  web  dashboard  
  • 4. Data  Field   Ac,on  /  Ques,on  to  be  performed     by  field  worker     Targeted  reply     The  mobile  form  is  created  using  Datafield  web  dashboard  
  • 5. Data  Field   Ac,on  /  Ques,on  to  be  performed     by  field  worker     Targeted  reply     The  mobile  form  is  created  using  Datafield  web  dashboard  
  • 7. Data  Field   Easy  filtering  
  • 8. Data  Field   GPS  +  Time  +  Date     (Can  be  hidden  and  automa,cally  collected)  
  • 9. Data  Field   Pictures  +  GPS  +  Time  +  Date     =  Evidence    
  • 11. Datafield :ield   vs Pain ? Data  F Gain Factors driving Demand : !   ShiG  to  field  Mobility  Deployments  -­‐  35%  of  the  global  workforce  will  be  mobile   workers  by  2013.  (source:  Mototola  Solu/ons,  Investors  roadshow)   !   Need  to  increase  efficiency  and  overcome  errors  on  field     !    Enterprises  require  more  data  than  ever  to  effec,vely  control  and  operate  (Feed   to  BI)   ! New  regula,ons  (e.g  traceability,  safety  and  security)     !    Increased  adop,on  of  technological  solu,ons  in  emerging  markets  
  • 12. Data  Field   Mobile Enterprise Application Market 2011&Enterprise&Mobility&Solu;on& Market&Size&(USD,&Bio)& Enterprise$Mobility$SoKware$ Market$Size$(USD,$Bio)$ 8,0# 7,5$ Manufacturing& 7,0# Warehouse&&& Distribu;on& 1,5& 6%& 6,0# Total  CAGR  –  2011  to  2015:  10,6%     3,7& 5,0$ 15%& 5,0# Field&Services& Health&Care& 10,6& 4,0# 2011# 43%& 1,6& 2,8$ 6%& 3,0# 2015# 2,1$ Transporta;on&&& 2,0# 1,6$ 1,4$ Logic;c& 1,0$ 0,8$ 0,7$ 2,5& 1,0# 0,5$ 0,3$ 0,5$ 0,3$ 0,4$ 10%& Field&Sales& 0,0# 5,1& Field$Services$ Field$Sales$ Transporta<on$ Health$Care$ Warehouse$&$ Manufacturing$ Total$ 20%& &$Logic<c$ Distribu<on$ Es/ma/on  base:  20%  of  the  Enterprise  Mobility  Solu/on  Market  goes  to  soJware.   Source:  VDC  Research,  2011  Enterprise  and  Government  mobility  Solu/on     Key  takeaways:       ! I n  2011,  the  Enterprise  Mobility  Solu,on  Market  (includes  Devices,  SoGware  and  Services)   reached  USD  25  bio  and  is  expected  to  reach  USD  37  bio  by  2015.   ! The  3  most  major  sectors  are  Field  Services,  Field  Sales  and  Transport  &Logis,c  (73%  of  the     Market).     ! So<ware  spendings  are  es?mated  to  account  for  about  20%  of  the  market,  and  grow  over     10%  annually  from  2011  to  2015,  from  USD  5  bio  to  USD  7.5  bio.        
  • 13. Data  Field   Market Research Industry : a US$ 30 billion global Market Spendings  by  research  Method  (2010)     Quan,ta,ve  Methods   accounts  for  76%   Online  methods  have  grown  at  the  expenses  of  telephone   Source:  Esomar  2010,  global  market  survey   and  face-­‐to-­‐face  interviews,  to  reach  USD  7.5bio.  Mobile   Survey  to  follow  similar  trend.   2010  Globalpark    MR  soGware  survey  
  • 14. Business Field   Segmentation / Integration Data   Uses /
  • 15. Data  Field   Competition and Positioning Pricing  Model  and  ease  of  use   SaaS,  Cheap,   OTC,  Expensive,   Market  Devices   Rugged  Devices   Self  Completed   Mission/survey   iPinion   Field     Agent   GIG   WALK   Posi,oning   CAPI   focus   Mobile     Survey   I.T  Co   iSurvey   Survey   Swipe   Inter mec   Coda   Data   system   logic   Xora   Honey well   DISRUPT   Daxium   Construc,on   Motorola   Online   FieldID   Field  Worker    Solu,on  
  • 16. Business Field   Data  Model, Plans & Pricing