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1. Artificial Intelligence and
Intellectual Property
Kseniia Gygax
IP and Frontier Technologies
Division

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World Intellectual Property
Organization
World Innovation Agency since 1967
Developing tools and resources for
businesses and communities, including
the video game industry, to leverage
their IP successfully
Uniting 193 Member States
Headquartered in Geneva,
Switzerland

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Why is Intellectual Property Essential
for your Business?
A well-crafted intellectual property strategy
can help maximize the potential of your
business.
Using and understanding the IP rights, you can:
secure competitive advantages
generate revenue streams
serve as a source of competitive intelligence
facilitate access to financing
attract investors and partners
avoid and mitigate relevant risks

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WIPO’s work on AI and video games
Raising awareness of the new technologies and their IP
implications
Adopting the WIPO services to take advantage of the new
technologies to benefit inventors and creators
Practical tools to our stakeholders to assist the digital
transformation
Providing a forum for policy discussions

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WIPO Conversation on IP and Frontier Technologies
WIPO Conversation is in an open forum to discuss the
impact of frontier technologies on all IP rights.
Connecting businesses and communities from all parts of
the world together with political and industry leaders.
Previous topics included the Metaverse and Video Games,
Big Data and AI Tools.
WIPO Conversation – Generative AI and IP, September 2023
More than 5’000 participants ︳162 countires︳81 speakers

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WIPO Conversation on IP and Frontier Technologies
Check it out!

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AI and Video Games: Examples of IP Questions
Al tools used in game development to generate content
 Copyright challenges when training AI models on existing datasets
 Procedural content generation (PCG) and non-player characters (NPCs):
questions of authorship and originality
 Personality rights and privacy issues
 AI algorithms and patent law: patentable subject matter
Using video games to train AI models

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Videogame Development: A Quest for IP
The project, launched in March 2023, aims to
help small game developers level up their IP.
Quick business-oriented tips and tricks on how
to manage IP during different stages of game
development:
Interviews featuring experts on key IP issues at different stages of
game development (Konami, CD Projekt Red, or Tencent)
PowerUPs: one-page IP checklists and tips to stick on your wall
One-on-one IP information clinics with specialized videogame lawyers
(free of charge!)
Dedicated IP for Videogame Developers LinkedIn group, with easy to
follow advice, cross-regional networking opportunities and events
Thanks to the IP Office of the Republic of Serbia and the Serbian
Games Association for cooperation

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Videogame Development: A Quest for IP
Check it out!

10. Attribution 3.0 IGO
(CC BY 3.0 IGO)
The CC license does not apply to non-WIPO content in this presentation.
© WIPO,
Photo credits:
THANK YOU!
frontier.tech@wipo.int
Emmanuel BERROD
2023