Digital 2022: Essential TikTok Stats for Q1 2022 v01

THE LATEST DATA FOR TIKTOK ADOPTION AND USE AROUND THE WORLD
TIKTOK Q1 2022

The “potential audience” figures shown in this report use data published in ByteDance’s advertising resources, and represent TikTok’s
potential advertising reach. ByteDance‘s tools publish audience data as a range (e.g. 25,000–30,000), and we use the mid-point
of these published ranges as the basis for our reporting. However, for various reasons, please note that these advertising audience reach
figures may not match TikTok’s monthly active user figures, and should not be treated as such. ByteDance’s advertising resources only
report data for audiences aged 18 and above, even though the same tools allow advertisers to serve advertising to users aged 13
and above. Similarly, ByteDance’s tools only report audience reach data for a limited selection of countries and territories, whereas its
total active user base likely includes users outside of these geographies. Meanwhile, individual user behaviours and legal restrictions may
mean that some active users are not shown any advertising on the platform during a particular reporting period. Conversely, audience
figures may not represent unique individuals. This is because some people may manage multiple accounts on the same platform,
and because some accounts may represent “non-human” entities such as businesses, pets, groups and organisations, buildings, locations,
and more, regardless of platform rules governing such accounts. Furthermore, despite their best efforts, it’s unlikely that platforms will be
able to remove all “fake” accounts from their audience figures. As a result, it’s not uncommon for platforms’ advertising audience figures
to exceed figures for total population, for population by age, or for internet users. So, while it may seem surprising to see audience figures
that exceed the total eligible population or internet user base, these audience figures are not necessarily incorrect, and we’ve chosen to
publish them as they’re reported in the platform’s own tools, to enable readers to make their own inferences and judgments. Please also note
that changes in audience figures over time may be the result of corrections in ByteDance’s source data due to methodology revisions or the
removal of duplicate, fake, or ineligible accounts, and such changes may not necessarily represent a change in genuine user numbers.
IMPORTANT NOTES
!

ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
DIGITAL 2022
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THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
GLOBAL OVERVIEW REPORT
DIGITAL 2022
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LOCAL COUNTRY HEADLINES REPORT, WITH
ESSENTIAL STATS FOR DIGITAL ADOPTION
IN EVERY COUNTRY AROUND THE WORLD
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2022 GLOBAL OVERVIEW REPORT, PACKED
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DATAREPORTAL.COM/LIBRARY
FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:

7
17.9% 15.9% 57.0% 43.0%
884.9 11.2% +7.3% [N/A]
MILLION +60 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TOTAL INTERNET USERS
vs. POPULATION AGE 18+
FEMALE TIKTOK AD REACH
vs. TOTAL TIKTOK AD REACH
MALE TIKTOK AD REACH
POTENTIAL REACH OF ADS
ON TIKTOK (AGE 18+ ONLY)
vs. TOTAL POPULATION
QUARTER-ON-QUARTER
CHANGE IN TIKTOK AD REACH
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
SOURCES: BYTEDANCE’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE
TOTAL ACTIVE USER BASE. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE LOCATIONS ONLY. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES. BYTEDANCE’S
ADVERTISING RESOURCES ONLY PUBLISH AUDIENCE DATA FOR USERS AGED 18 AND ABOVE, BUT ALLOW MARKETERS TO TARGET ADS TO USERS AGED 13 AND ABOVE. BYTEDANCE’S ADVERTISING RESOURCES
ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”.
GLOBAL OVERVIEW
THE POTENTIAL AUDIENCE AGED 18+ THAT MARKETERS CAN REACH WITH ADS ON TIKTOK
TIKTOK: GLOBAL ADVERTISING AUDIENCE
FEB
2022

8
25.0%
17.6%
7.0%
3.5%
2.0%
17.9%
13.6%
5.8%
2.8%
1.4%
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55+
YEARS OLD
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: BYTEDANCE’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER
BASE. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE LOCATIONS ONLY. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES. BYTEDANCE’S ADVERTISING RESOURCES
ONLY PUBLISH AUDIENCE DATA FOR USERS AGED 18 AND ABOVE, BUT ALLOW MARKETERS TO TARGET ADS TO USERS AGED 13 AND ABOVE. PERCENTAGES SHOWN HERE REPRESENT SHARE OF AUDIENCE AGED
18 AND ABOVE ONLY. BYTEDANCE’S ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”, BUT VALUES DO NOT SUM TO TOTAL USERS, SO PERCENTAGES MAY NOT SUM TO 100%.
GLOBAL OVERVIEW
SHARE OF TIKTOK’S ADVERTISING AUDIENCE AGED 18+ BY AGE GROUP AND GENDER
TIKTOK: ADVERTISING AUDIENCE PROFILE
FEB
2022
DATAREPORTAL

9
11 U.K. 21,811,500 40.4%
12 EGYPT 20,279,000 31.6%
13 PAKISTAN 18,263,000 13.5%
14 FRANCE 17,483,000 33.8%
15 GERMANY 16,994,000 24.4%
16 JAPAN 15,193,500 14.2%
17 MALAYSIA 14,591,500 61.2%
18 SPAIN 13,726,000 35.4%
19 COLOMBIA 13,649,000 36.0%
20 ITALY 13,297,500 26.1%
01 U.S.A. 130,962,500 50.3%
02 INDONESIA 92,069,500 47.6%
03 BRAZIL 74,069,500 45.7%
04 RUSSIA 54,936,000 48.1%
05 MEXICO 46,021,500 50.4%
06 VIETNAM 39,914,000 55.6%
07 PHILIPPINES 35,957,000 49.4%
08 THAILAND 35,802,000 63.6%
09 TURKEY 26,563,500 43.2%
10 SAUDI ARABIA 22,374,000 87.9%
# LOCATION
REACH
AGE 18+
REACH 18+
vs. POP. 18+
# LOCATION
REACH
AGE 18+
REACH 18+
vs. POP. 18+
SOURCES: BYTEDANCE’S ADVERTISING RESOURCES; U.N.; U.S. CENSUS BUREAU. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR
THE TOTAL ACTIVE USER BASE. NOTES: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; RANKING BASED ON
AVAILABLE DATA. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES. BYTEDANCE’S ADVERTISING RESOURCES ONLY PUBLISH AUDIENCE DATA FOR USERS AGED 18 AND ABOVE, BUT ALLOW MARKETERS TO
TARGET ADS TO USERS AGED 13 AND ABOVE. FIGURES IN THE “REACH 18+ vs. POP. 18+” COLUMN SHOW TIKTOK’S ADVERTISING REACH FOR AUDIENCES AGED 18+ COMPARED WITH POPULATION AGED 18+.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE LARGEST TIKTOK ADVERTISING AUDIENCES AGED 18+
TIKTOK AD REACH RANKING
FEB
2022

10
11 PERU 51.2% 12,168,500
12 MEXICO 50.4% 46,021,500
13 U.S.A. 50.3% 130,962,500
14 BAHRAIN 50.2% 699,500
15 IRELAND 49.6% 1,879,500
16 PHILIPPINES 49.4% 35,957,000
17 RUSSIA 48.1% 54,936,000
18 INDONESIA 47.6% 92,069,500
19 BRAZIL 45.7% 74,069,500
20 TURKEY 43.2% 26,563,500
01 SAUDI ARABIA 87.9% 22,374,000
02 U.A.E. 81.3% 6,717,500
03 KUWAIT 75.4% 2,474,000
04 THAILAND 63.6% 35,802,000
05 QATAR 62.1% 1,539,000
06 MALAYSIA 61.2% 14,591,500
07 CAMBODIA 61.0% 6,680,500
08 CHILE 57.5% 8,548,500
09 KAZAKHSTAN 57.1% 7,262,500
10 VIETNAM 55.6% 39,914,000
# LOCATION
REACH 18+
vs. POP. 18+
REACH
AGE 18+
# LOCATION
REACH 18+
vs. POP. 18+
REACH
AGE 18+
SOURCES: BYTEDANCE’S ADVERTISING RESOURCES; U.N.; U.S. CENSUS BUREAU. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR
THE TOTAL ACTIVE USER BASE. NOTES: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; RANKING BASED ON
AVAILABLE DATA. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES. BYTEDANCE’S ADVERTISING RESOURCES ONLY PUBLISH AUDIENCE DATA FOR USERS AGED 18 AND ABOVE, BUT ALLOW MARKETERS TO
TARGET ADS TO USERS AGED 13 AND ABOVE. FIGURES IN THE “REACH 18+ vs. POP. 18+” COLUMN SHOW TIKTOK’S ADVERTISING REACH FOR AUDIENCES AGED 18+ COMPARED WITH POPULATION AGED 18+.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WHERE TIKTOK ADS REACH THE GREATEST SHARE OF THE POPULATION AGED 18+
TIKTOK AD REACH RATE RANKING
FEB
2022

12
29.8% 34.7% 65.6% 34.4%
11.34 24.7% +5.5% [N/A]
MILLION +593 THOUSAND [NEW DATA POINT]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
ARGENTINA
ARGENTINA
FEB
2022

13
31.3% 37.0% 55.3% 44.7%
7.38 28.5% +7.5% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
AUSTRALIA
AUSTRALIA
FEB
2022

14
20.8% 23.5% 53.8% 46.2%
1.75 19.4% +5.4% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
AUSTRIA
AUSTRIA
FEB
2022

15
40.0% 50.2% 38.8% 61.2%
699.5 39.6% +15.4% [N/A]
THOUSAND +94 THOUSAND [NEW DATA POINT]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
BAHRAIN
BAHRAIN
FEB
2022

16
38.3% 41.0% 58.5% 41.5%
3.08 32.6% +16.6% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
BELARUS
BELARUS
FEB
2022

17
26.6% 31.3% 56.7% 43.3%
2.91 25.0% +6.4% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
BELGIUM
BELGIUM
FEB
2022

18
44.8% 45.7% 63.4% 36.6%
74.07 34.5% +2.4% [N/A]
MILLION +1.7 MILLION [NEW DATA POINT]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
BRAZIL
O R D E M E P R O G R E S
S
O
BRAZIL
FEB
2022

19
49.7% 61.0% 54.1% 45.9%
6.68 39.2% +2.1% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
CAMBODIA
CAMBODIA
FEB
2022

20
30.3% 36.1% 59.7% 40.3%
11.19 29.3% +9.9% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
CANADA
CANADA
FEB
2022

21
48.3% 57.5% 62.0% 38.0%
8.55 44.5% +11.6% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
CHILE
CHILE
FEB
2022

22
38.4% 36.0% 62.6% 37.4%
13.65 26.6% +7.2% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
COLOMBIA
COLOMBIA
FEB
2022

23
15.1% 16.7% 59.1% 40.9%
1.46 13.6% +8.0% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
CZECHIA
CZECHIA
FEB
2022

24
19.8% 24.4% 56.6% 43.4%
1.14 19.6% +4.1% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
DENMARK
DENMARK
FEB
2022

25
26.8% 31.6% 38.3% 61.7%
20.28 19.3% +4.9% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
EGYPT
EGYPT
FEB
2022

26
22.3% 26.7% 56.8% 43.2%
1.20 21.7% +6.0% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
FINLAND
FINLAND
FEB
2022

27
28.7% 33.8% 56.0% 44.0%
17.48 26.7% +9.8% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
FRANCE
FRANCE
FEB
2022

28
21.8% 24.4% 53.6% 46.4%
16.99 20.3% +5.7% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
GERMANY
GERMANY
FEB
2022

29
27.7% 27.1% 52.9% 47.1%
2.35 22.7% +3.1% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
GREECE
GREECE
FEB
2022

30
25.3% 27.3% 54.0% 46.0%
2.17 22.5% +9.7% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
HUNGARY
HUNGARY
FEB
2022

31
45.0% 47.6% 66.0% 34.0%
92.07 33.1% +5.2% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
INDONESIA
INDONESIA
FEB
2022

32
38.0% 49.6% 57.4% 42.6%
1.88 37.6% +7.3% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
IRELAND
IRELAND
FEB
2022

33
31.4% 41.7% 47.2% 52.8%
2.50 28.2% +5.8% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
ISRAEL
ISRAEL
FEB
2022

34
26.1% 26.1% 55.4% 44.6%
13.30 22.0% +7.1% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
ITALY
ITALY
FEB
2022

35
12.8% 14.2% 58.7% 41.3%
15.19 12.1% -2.8% [N/A]
MILLION -444 THOUSAND [NEW DATA POINT]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
JAPAN
JAPAN
FEB
2022

36
44.2% 57.1% 54.1% 45.9%
7.26 38.0% +15.8% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
KAZAKHSTAN
KAZAKHSTAN
FEB
2022

37
9.7% 11.2% 57.0% 43.0%
4.89 9.5% -11.6% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
KOREA
SOUTH
SOUTH KOREA
FEB
2022

38
57.4% 75.4% 39.4% 60.6%
2.47 56.8% +4.5% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
KUWAIT
KUWAIT
FEB
2022

39
49.4% 61.2% 56.8% 43.2%
14.59 44.2% +8.4% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
MALAYSIA
MALAYSIA
FEB
2022

40
47.5% 50.4% 60.5% 39.5%
46.02 35.2% +10.5% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
MEXICO
MEXICO
FEB
2022

41
18.9% 23.1% 47.3% 52.7%
5.97 15.9% +4.8% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
MOROCCO
MOROCCO
FEB
2022

42
29.1% 34.4% 58.6% 41.4%
4.80 27.9% +4.2% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
NETHERLANDS
THE NETHERLANDS
FEB
2022

43
31.5% 38.9% 58.5% 41.5%
1.46 29.9% +9.6% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
NEW ZEALAND
NEW ZEALAND
FEB
2022

44
26.5% 33.1% 55.5% 44.5%
1.44 26.3% +4.3% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
NORWAY
NORWAY
FEB
2022

45
30.1% 38.8% 33.3% 66.7%
1.51 28.7% +0.7% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
OMAN
OMAN
FEB
2022

46
22.0% 13.5% 17.8% 82.2%
18.26 8.0% +25.3% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
PAKISTAN
PAKISTAN
FEB
2022

47
55.6% 51.2% 60.7% 39.3%
12.17 36.3% +10.6% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
PERU
PERU
FEB
2022

48
47.3% 49.4% 65.3% 34.7%
35.96 32.2% +8.8% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
PHILIPPINES
THE PHILIPPINES
FEB
2022

49
23.4% 24.9% 58.1% 41.9%
7.70 20.4% +13.5% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
POLAND
POLAND
FEB
2022

50
32.8% 33.0% 59.3% 40.7%
2.83 27.8% +1.7% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
PORTUGAL
PORTUGAL
FEB
2022

51
52.6% 62.1% 28.4% 71.6%
1.54 52.1% +12.9% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
QATAR
QATAR
FEB
2022

52
37.9% 41.0% 50.8% 49.2%
6.37 33.4% +13.3% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
ROMANIA
ROMANIA
FEB
2022

53
42.3% 48.1% 51.8% 48.2%
54.94 37.7% +12.6% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
FEDERATION
THE RUSSIAN
THE RUSSIAN FEDERATION
FEB
2022

54
64.2% 87.9% 39.1% 60.9%
22.37 62.9% +12.9% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
ARABIA
SAUDI
SAUDI ARABIA
FEB
2022

55
33.5% 36.2% 54.0% 46.0%
1.83 30.8% -2.1% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
SINGAPORE
SINGAPORE
FEB
2022

56
15.6% 16.1% 53.9% 46.1%
6.44 10.7% +23.5% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
AFRICA
SOUTH
SOUTH AFRICA
FEB
2022

57
31.2% 35.4% 61.1% 38.9%
13.73 29.4% +6.1% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
SPAIN
SPAIN
FEB
2022

58
28.9% 35.5% 56.2% 43.8%
2.85 28.0% +3.6% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
SWEDEN
SWEDEN
FEB
2022

59
20.0% 23.9% 53.3% 46.7%
1.72 19.6% +4.5% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
SWITZERLAND
SWITZERLAND
FEB
2022

60
19.1% 20.6% 51.6% 48.4%
4.16 17.4% +3.5% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
TAIWAN
TAIWAN
FEB
2022

61
65.7% 63.6% 60.6% 39.4%
35.80 51.1% +0.4% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
THAILAND
THAILAND
FEB
2022

62
38.0% 43.2% 36.5% 63.5%
26.56 31.1% +8.0% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
TURKEY
TURKEY
FEB
2022

63
33.9% 30.0% 58.9% 41.1%
10.55 24.4% +23.0% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
UKRAINE
UKRAINE
FEB
2022

64
67.6% 81.3% 29.4% 70.6%
6.72 66.9% +18.2% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
ARAB EMIRATES
THE UNITED
THE UNITED ARAB EMIRATES
FEB
2022

65
32.6% 40.4% 59.7% 40.3%
21.81 31.9% +8.7% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
KINGDOM
THE UNITED
THE UNITED KINGDOM
FEB
2022

66
42.6% 50.3% 62.1% 37.9%
131.0 39.2% +8.4% [N/A]
MILLION +10 MILLION [NEW DATA POINT]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
OF AMERICA
THE UNITED STATES
THE UNITED STATES OF AMERICA
FEB
2022

67
55.4% 55.6% 53.5% 46.5%
39.91 40.5% +0.7% [N/A]
90
QUARTER-ON-QUARTER
YEAR-ON-YEAR CHANGE
IN TIKTOK AD REACH
VIETNAM
VIETNAM
FEB
2022

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