Eastern Europe as a Global Marketplace: Opportunities and Challenges
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This document provides an overview of Eastern Europe as a marketplace for international business. It discusses the geographical, political/historical, economic, and social aspects of the region. Geographically, Eastern Europe encompasses countries in Central Europe, Southeastern Europe, the Baltic states, former Soviet states, and Transcaucasia. Politically and historically, the region saw many changes in the 20th century from the fall of empires after WWI to Soviet control after WWII. Economically, Eastern European countries transitioned from communist to market economies, with varying levels of success, and still have developing industries. Socially, there is a desire to join the EU but also challenges like bureaucracy, corruption and lack of business experience. Opportunities
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Eastern Europe as a Global Marketplace: Opportunities and Challenges
- 1. Eastern Europe as a Global Marketplace Subject: International Business Prof.: Henrietta Carbonel 16.10.2013 By Daria Chizhova
- 2. Table of Content  Geographical aspect  Political and Historical aspects  Economic aspect  Social aspect  Opportunities vs Challenges
- 4. Current Country Members (II)  The Baltic States  Southeastern Europe  Central Europe  Estonia  Albania  Latvia  Lithuania  Bosnia and Herzegovina  Former Soviet States    Russia   Ukraine   Belarus   Moldova  Bulgaria Kosovo  Croatia  Czech Republic  Hungary  Poland  Slovakia Macedonia  Slovenia Montenegro  Transcaucasia Romania  Serbia  Armenia Georgia  Azerbaijan
- 5. Political + Historical Aspect  WWI resulted in the breakup of the Russian, AustroHungarian, and Ottoman empires => ethnic nationalism created new states in Eastern Europe, validated by the Versailles Treaty of 1919  After WWII USSR Members, Communist Countries  No market economy  No private property  Collectivization  USSR collapsed in 1991 => Former Soviet Countries  Formation of NIS  Formation of CIS  Czechoslovakia and Yugoslavia  Enter of EU or candidates to EU
- 7. Economic Aspect  Transition from communist countries to market economy => long and difficult way  Privatisation issues in Russia, Ukraine, etc.  Hyper inflation issues  Nowadays Russia - one of the strongest economies in the region  Eastern Europe countries mostly - small economies, catching up after European Union
- 10. GDP/capita
- 11. GDP Growth
- 12. Social Aspect  Ex-Soviet countries desperately want to get in European Union  Russia still is considered as developing country with dictatorship plans  Bureaucracy and corruption  Lack of financial and humanitarian education in the regions  Lack of long-term management and business experience and practices
- 13. Opportunities VS Challenges Opportunities  Low-cost labour  Lower costs (rent, energy, etc)  High IT and engineering skills  Close to Western Europe (time zone, cultural, location)  Developing region with various countries and various developing industries Challenges  Bureaucracy and corruption  Lack of education for locals  Lack of experience in doing Long-term business  Cultural Differences  Considered as non-stable economies
- 15. Bibliography  http://en.wikipedia.org/wiki/Eastern_Europe#Geographical  International Business By Griffin and Pustay  http://www.economist.com/blogs/graphicdetail/2013/07/europeaneconomy-guide  http://www.referenceforbusiness.com/encyclopedia/DevEco/Eastern-Europe-Doing-Business-in.html  http://www.computerweekly.com/feature/Why-more-businesses-arenearshoring-in-Eastern-Europe  http://eandt.theiet.org/magazine/2009/19/eastern-europe.cfm  http://www.omniglot.com/language/articles/polandtales.htm  http://www.doingbusiness.org/data/exploretopics/resolvinginsolvency/~/media/GIAWB/Doing%20Business/Images/TopicAnalysis/DB13/RI-figure3.gif