PETA influencingcompanies’ strategiesStrategic ManagementPresented by: Daria ChizhovaProfessor: Pablo Hafner
PETA People for the Ethical Treatment of Animals (PETA) American animal rights organization based in  Norfolk, Virginia ...
PETA Founded in March 1980 by Newkirk and animal  rights activist Alex Pacheco Their main activities are opposition to f...
PETA A non-profit corporation with 300 employees and  two million members and supporters Many Hollywood starts and celeb...
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PETA    There are few way PETA isinfluencing companies’ strategies        (or at least it tries):
PETA Strategy 1 PETA has been buying companies’ shares for seven years Now, PETA has the influence in more than 80 compa...
PETA Strategy 1                         Example PETA holds 101 shares of Merck The group is accusing the company of wron...
PETA Strategy 2 Aggressive media campaigns, combined with a  solid base of celebrity support Fast food companies such as...
PETA Strategy 2                        Works The campaigns have delivered results for PETA: McDonalds and Wendys introdu...
PETA Strategy 2                            Example Aramark - food and clothing provider to  hospitals, schools, national ...
Sources Used http://en.wikipedia.org/wiki/PETA http://www.30green.com/corporate-social-  responsibility/peta-hopes-to-ch...
Thanks for YourAttention!
Peta influencing companies' strategies
Peta influencing companies' strategies
Peta influencing companies' strategies
Peta influencing companies' strategies
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Peta influencing companies' strategies

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PPT telling about different ways NGO PETA can influence companies's strategies and management decisions

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Peta influencing companies' strategies

  1. 1. PETA influencingcompanies’ strategiesStrategic ManagementPresented by: Daria ChizhovaProfessor: Pablo Hafner
  2. 2. PETA People for the Ethical Treatment of Animals (PETA) American animal rights organization based in Norfolk, Virginia and led by Ingrid Newkirk, its international president It claims to be the largest animal rights group in the world Its slogan is "animals are not ours to eat, wear, experiment on, or use for entertainment
  3. 3. PETA Founded in March 1980 by Newkirk and animal rights activist Alex Pacheco Their main activities are opposition to factory farming, fur farming, animal testing, and animals in entertainment It also campaigns against fishing, the killing of animals regarded as pests, the keeping of chained backyard dogs, cock fighting, dog fighting, and bullfighting
  4. 4. PETA A non-profit corporation with 300 employees and two million members and supporters Many Hollywood starts and celebrities are the members of PETA using their popularity to promote PETA’s campaigns
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  7. 7. PETA There are few way PETA isinfluencing companies’ strategies (or at least it tries):
  8. 8. PETA Strategy 1 PETA has been buying companies’ shares for seven years Now, PETA has the influence in more than 80 companies to improve the company’s animal welfare policies  The first strategy is negotiating with decision makers  But if it’s fail, then they will try to propose at shareholder meetings The struggles are not going through the easy way but those efforts have paid off: companies like Ruby Tuesday and even Burger King have asked their suppliers to follow more humane rules than before
  9. 9. PETA Strategy 1 Example PETA holds 101 shares of Merck The group is accusing the company of wrongfully denying its request to include a resolution in the proxy materials that calls on Merck to disclose use of animal testing in in-house and contracted research PETA is asking the court to force Merck to include its resolution in the proxy materials for the meeting, or else compel Merck to hold a special meeting to present PETA’s resolution to other shareholders
  10. 10. PETA Strategy 2 Aggressive media campaigns, combined with a solid base of celebrity support Fast food companies such as KFC, Wendys, and Burger King have been targeted In the animal-testing industry, PETAs consumer boycotts have focused on Avon, Benetton, Bristol- Myers-Squibb, Chesebrough-Ponds, Dow Chemical, General Motors Etc…
  11. 11. PETA Strategy 2 Works The campaigns have delivered results for PETA: McDonalds and Wendys introduced vegetarian options after PETA targeted them Petco stopped selling some exotic pets Polo Ralph Lauren said it would no longer use fur Avon, Estee Lauder, Benetton, and Tonka Toy Co. all stopped testing products on animals Pentagon stopped shooting pigs and goats in wounds tests and a slaughterhouse in Texas was closed down
  12. 12. PETA Strategy 2 Example Aramark - food and clothing provider to hospitals, schools, national and state parks, and even Major League Baseball stadiums, it serves more than 2 billion meals every year in 22 countries Company has recently decided to stop selling foie gras after viewing PETA’s exposé on the foie gras manufacturing process Theyve already swayed British retailers Selfridges and Harvey Nichols to be kind to waterfowl PETA currently has an anti-foie gras campaign directed at Fortnum & Mason, a British department, they agreed to stop selling duck foie gras, but has thus far refused to stop serving goose liver
  13. 13. Sources Used http://en.wikipedia.org/wiki/PETA http://www.30green.com/corporate-social- responsibility/peta-hopes-to-change-the-minds-of- corporate-buying-stocks http://www.peta.org/b/thepetafiles/default.aspx http://legaltimes.typepad.com/blt/2011/04/peta- seeking-court-order-for-inclusion-in-merck-shareholder- meeting-.html http://news.change.org/stories/peta-convinces-food- service-giant-to-stop-selling-foie-gras http://www.youtube.com/watch?v=BAzrSl0ztsQ
  14. 14. Thanks for YourAttention!

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