Burberry Group plc is a British based luxury fashion house which was established in 1856 but it was more seen as a fashion global player from 1910. Ever since it has well spread itself in the United States, Europe and Asia, it is been actively involved in the enlargement of its market dominance through far-out acuity with respect to demographic positioning of its clients and customers.

1. The British Fashion House Of Burberry
Burberry Group plc is a British based luxury fashion house which was established in 1856 but it
was more seen as a fashion global player from 1910. Ever since it has well spread itself in the
United States, Europe and Asia, it is been actively involved in the enlargement of its market
dominance through far-out acuity with respect to demographic positioning of its clients and
customers. So Burberry possesses global acknowledgement and mass appeal. Designing,
manufacturing, sourcing and distributing high-quality apparel and accessories are all part of it.
Gabardine, the world’s first weatherproof and breathable fabric marks the reputation of this
brand. It manufactures the products such as coats, women and men accessories, bags, shoes,
scarves, gifts, beauty, children and fragrance. It is simple an iconic brand best recognized for
its “Britishness”. Therefore the globally famous iconic portfolios of Burberry are the trench
coat, trademark check and Prorsum horse logo.
It functions under three sub-brands. First, Burberry Prorsum- this is the most fashion-driven
collection and inspired by runway collection, offering the design and pattern inspiration for the
brand. Second, Burberry London- this is the most stitched collection, especially for a person to
wear on weekdays. Third, Burberry Brit- this is the most casual collection and usually worn on
weekends.
Also the varieties of checks are something to pocket unto. For example, Horse ferry, Haymarket,
House, Nova, Supernova, Exploded, Smoked, and The Beat. Clothing for women has dresses,
eveningwear, tailoring, ponchos and wraps, knitwear, shirts and tops, polos and T-shirts, and
jeans. The cashmere classics are the mixing patterned silk dresses and block-coloured. Check

2. ponchos are available in monogram with softest finish. Likewise for men, there are eveningwear,
suits, blazers, formal shirts, casual shirts, knitwear and sweat shirts, polos and T-shirts,
Trousers and shorts, jeans, tie, and swimwear. For example, the contemporary cut suits featured
in breathable mohair and soft-wool blends. Evening shirts are sharp, with a silk-like edge and
cashmere knits in seasonal block colours.
Trench coats for women are available under several collections such as The Heritage Collection,
Prosrsum, London, and Brit. For men, there is the sandringham short heritage trench coat, the
Kensington, the Wiltshire, the Westminster, animal print shearling trench coat, suede, corduroy,
cotton gabardine, mirror collar cotton, double-breasted cotton, leather detail lightweight
technical trench coat, wool cashmere detail gabardine trench coat, cotton blend tench coat with
shearling warmer, showerproof cotton blend jacket, reversible down-filled car coat and so forth.
Burberry is class and class. In all modesty, whenever there are talks about tartan pattern, there
are talks about Britain and Burberry.