5. @wearedigitl
http://digitl.agency
What is fuelling this?
• Strong economy and good levels of disposable income
• Aspirational youth want more products
• Low prices and quick delivery challenges the high street
6. @wearedigitl
http://digitl.agency
Setting up a UK Business
• Costs start at £50 (₺250)
• You will need to file accounts each year
which will cost around £1500 (₺10,000)
• HMRC (the tax man) will be strict on you
posting your financial updates to them
7. @wearedigitl
http://digitl.agency
Sales Tax Registration
• Known as VAT, the tax rate is 20% on sales
• There are exclusions, but this is rare
• Registration is required when your turnover
exceeds £85,000
• You can voluntarily register for VAT sooner
• There can be penalties and fines
8. @wearedigitl
http://digitl.agency
Customs and Duties
• Most important imports are vehicle parts; clothing and machinery
• Clothing (for example) is 4% import duty
• You may need an import licence for your products
• Customers won’t like any import charges, expected or not
• http://gov.uk has all the information you will need
9. @wearedigitl
http://digitl.agency
Brand Protection
• Culturally in the UK, there will be concern over authenticity
• Trading Standards are similar to Consumer Arbitrator Committee
• You can register your Turkish brands with the IPO
• The cost will be from £200 (₺1,000)
• You will need an address from within the EU
• Some products will need the CE mark
10. @wearedigitl
http://digitl.agency
Distance Selling Regulations
• Cancel orders with no reason 7 days after delivery
• Goods must match the descriptions given
• You need a clear cancellation and returns policy
• The cost of basic returns should be covered by the retailer
11. @wearedigitl
http://digitl.agency
GPDR
• New EU law takes effect in May 2018
• Could get a warning or unintentional breaches
• Maximum fine is €20m or 4% of turnover
• Make sure you can prove customers have signed up for marketing
updates and communications
18. @wearedigitl
http://digitl.agency
Logistics
• Home deliveries still the most popular choice
• “Click and Collect” is growing in popularity
• Collection lockers offer convenience
• Customers will often expect free
delivery regardless of speed
• Parts of the UK are tough to reach
22. @wearedigitl
http://digitl.agency
Marketing your products
• Jan 1st - New Years Sales
• Feb 14th - Valentines Day
• March 26th - Mothers Day
• April 1st - April Fools Day
• April 14th - Easter
• May 1st & 29th - Bank Holidays
• June 18th - Fathers Day
• July 21st - Summer
• August 28th - Bank Holiday
• October 31st Halowe’en
• November 24th - Black Friday
• November 27th - Cyber Monday
• December 25th - Christmas