UX: Book of Mormon Website Redesign

Book Of Mormon
2This document is a conceptual overview of the project. It is not an indicator of animation, copy, final elements, or design. © 2013 BLT Communications, LLC. All rights reserved.
Site Revamp
BOM Broadway Sitemap0.0 Home
Content
• Marquee Content w or w/o CTA
• Main Nav**
• FB & Twitter Modules
• 3 Messaging Modules
• Theater Address
Actions
• Consistent CTA to Buy Tix
• Follow on Twitter, Youtube, or FB**
• Enter Email address for updates**
1.0 The Show 2.0 Tickets 3.0 News 4.0 Gallery
1.1 Cast
Content
• Broadway Cast Info
Actions
N/A
2.1 Broadway
Content
• Performance Calendar
• 3 ways to buy
• Ticket Tips
Actions
• Check availability for a showing
• Theater Info: location, contact
3.1 News
Content
• News quotes w/ date posted,
source image, CTA to read more,
FB & Twitter share
Actions
• Read more
• Share individual news items
4.1 Photos
Content
• Grid layout photo gallery
Actions
• View enlarged photo from
gallery
5.0 Rewards
Content
• Temporary message to “Stay
tuned…”
Actions
N/A
1.2 Creative
Content
• Creative Info
Actions
N/A
2.2 On Tour
Content
• Tour Schedule: Dates, City,
Venue, Company Info, Buy Tix
Actions
• Buy Tickets
• View Company Info
• Sort by: Date, City, Venue
3.2 Reviews
Content
• Review quotes w/ source image,
CTA to read more, FB & Twitter
share
Actions
• Read more
• Share individual review items
2.3 London
6.0 Shop

Book Of Mormon
Site Revamp
BOM London Sitemap
0.0 Home
Content
• Marquee Content w or w/o CTA
• Main Nav**
• FB & Twitter Modules
• 2 Messaging Modules
• Theater Address
Actions
• Consistent CTA to Buy Tix
• Follow on Twitter, Youtube, or FB**
• Enter Email address for updates**
1.0 The Show
2.0 Tickets
Content
• Calendar
• 6 ways to get tix
• Theater Info
• Booking tips
Actions
• Check availability for a showing
• Theater Info: location, contact
3.0 News 4.0 Gallery
1.1 London Cast
Content
• Broadway Cast Info
Actions
N/A
3.1 News
Content
• News quotes w/ date posted,
source image, CTA to read more,
FB & Twitter share
Actions
• Read more
• Share individual news items
4.1 Photos
Content
Actions
gallery
1.2 Creative
Content
• Creative Info
Actions
N/A
3.2 Reviews
Content
• Review quotes w/ source image,
CTA to read more, FB & Twitter
share
Actions
• Read more
• Share individual review items
4.2 Videos
Content
Actions
gallery
5.0 Shop

The Show News Rewards Shop Get Tickets!
TOUR DATES
LONDON
NOW
PRINCE OF
WHALES THEATRE
OMAHA
OCT 12 − 20
THE ORPHEUM
NEW ORLEANS
OCT 15 - 27
SAENGER THEATRE
DENVER
OCT 22 - NOV 24
THE BUELL
ORLANDO
OCT 29 - NOV 10
LONGER VENUE
NAME LOREM
IPSUM DOLOR SIT
FULL SCHEDULE
PHOTOS MISSION SHOPMORE PHOTOS
The Book Of Mormon Original
Broadway Cast Recording
GET IT NOW!
The Show News Rewards Shop Get Tickets!The Show News Rewards Shop Get Tickets!
Homepage
Book Of Mormon
Site Revamp

TOUR DATES
LONDON
NOW
PRINCE OF
WHALES THEATRE
OMAHA
OCT 12 − 20
THE ORPHEUM
NEW ORLEANS
OCT 15 - 27
SAENGER THEATRE
DENVER
OCT 22 - NOV 24
THE BUELL
ORLANDO
OCT 29 - NOV 10
LONGER VENUE
NAME LOREM
IPSUM DOLOR SIT
FULL SCHEDULE
PHOTOS MISSION SHOP
FACEBOOK TWITTER
MORE PHOTOS
#LOVEMORMON
@BOOKOFMORMON
RT lorem ipsum dolor sit RT lorem ipsum dolor sit RT
lorem ipsum dolor sit RT lorem ipsum dolor sit RT
lorem ipsum dolor sit
#LOVEMORMON
@NEEDFORSPEEDMOVIE
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
#LOVEMORMON
/BOOKOFMORMON
#LOVEMORMON
/BOOKOFMORMON
#LOVEMORMON
/BOOKOFMORMON
GET IT NOW!
Homepage Cont'd
Book Of Mormon
Site Revamp

FACEBOOK TWITTER
#LOVEMORMON
@BOOKOFMORMON
#LOVEMORMON
@NEEDFORSPEEDMOVIE
#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
#LOVEMORMON
/BOOKOFMORMON
#LOVEMORMON
/BOOKOFMORMON
#LOVEMORMON
/BOOKOFMORMON
GET IT NOW!
SIGN-UP FOR EMAIL UPDATES
SIGN-UP
FOLLOW US
@THEBOOKOFMORMONONBROADWAY
HAVE SOME QUESTIONS? LOREM IPSUM
GET IT NOW!
“”
Homepage Cont'd 2
Book Of Mormon
Site Revamp

#NEEDFORSPEED
@NEEDFORSPEEDMOVIE
#LOVEMORMON
/BOOKOFMORMON
GET IT NOW!
SIGN-UP
FOLLOW US
@BOOKOFMORMON
INSTA
GRAM @THEBOOKOFMORMON
YOU
TUBE @BOOKOFMORMONBROADWAY
“”
FOOTER
Homepage Cont'd 3
Book Of Mormon
Site Revamp

TICKETS ON TOUR LONDONBROADWAY
DATE
HOW TO BUY
CITY VENUE
NOW LONDON Prince of Wales Theatre
OCT 12 − 20 OMAHA The Orpheum
OCT 15 − 27 NEW ORLEANS Saenger Theatre
OCT 22 - NOV 24 DENVER The Buell
OCT 22 - NOV 24 ORLANDO Bob Carr PAC
OCT 22 - NOV 24 TAMPA Venue Name Lorem Ipsum
OCT 22 - NOV 24 FT. LAUDERDALE Venue Name Lorem Ipsum
OCT 22 - NOV 24 SAN FRANCISCO Longer Venue Name Lorem Ipsum...
OCT 22 - NOV 24 CHARLOTTE Venue Name Lorem Ipsum
OCT 22 - NOV 24 CINCINNATI Venue Name Lorem Ipsum
OCT 22 - NOV 24 LOS ANGELES Venue Name Lorem Ipsum
OCT 22 - NOV 24 ATLANTA Venue Name Lorem Ipsum
OCT 22 - NOV 24 DURHAM Venue Name Lorem Ipsum
OCT 22 - NOV 24 BALTIMORE Venue Name Lorem Ipsum
OCT 22 - NOV 24 SCHENECTADY Venue Name Lorem Ipsum
OCT 22 - NOV 24 HARTFORD Venue Name Lorem Ipsum
BUY TICKETS
BUY TICKETS
BUY TICKETS
BUY TICKETS
BUY TICKETS
BUY TICKETS
BUY TICKETS
BUY TICKETS
BUY TICKETS
BUY TICKETS
BUY TICKETS
BUY TICKETS
BUY TICKETS
BUY TICKETS
BUY TICKETS
BUY TICKETS
On Sale TBD
On Sale TBD
On Sale TBD
Company Info
Company Info
Company Info
Company Info
Company Info
Company Info
Company Info
Company Info
Company Info
Company Info
Company Info
Company Info
Company Info
Company Info
Company Info
Company Info
Company Info
Company Info
Company Info
The Show News Rewards Shop Get Tickets!Get Tickets!The Show News Rewards Shop Get Tickets!Get Tickets!
Ticketing Page On Tour
Book Of Mormon
Site Revamp

BUY TICKETS
BUY TICKETS
BUY TICKETS
BUY TICKETS
On Sale TBD
On Sale TBD
On Sale TBD
On Sale TBD
On Sale TBD
Company Info
Company Info
Company Info
Company Info
Company Info
Company Info
Company Info
Company Info
Company Info
SIGN-UP
FOLLOW US
@BOOKOFMORMON
INSTA
YOU
FLEXIBLE MESSAGING / OTHER CONTENT
LOREM IPSUM
FOOTER
The Show News Rewards Shop Get Tickets!Get Tickets!
Ticketing Page On Tour Cont'd
Book Of Mormon
Site Revamp

TICKETS
NOVEMBER
ON TOUR LONDONBROADWAY
SUN MON TUE WED THU FRI SAT
27 28 29 30 31 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
8:00 PM 8:00 PM
2:00 PM
7:00 PM
2:00 PM
7:00 PM 7:00 PM 7:00 PM 8:00 PM 8:00 PM
2:00 PM
7:00 PM
2:00 PM
7:00 PM
2:00 PM
7:00 PM
2:00 PM
7:00 PM 7:00 PM 7:00 PM 8:00 PM
7:00 PM 7:00 PM 7:00 PM 8:00 PM
8:00 PM
2:00 PM
8:00 PM
2:00 PM
8:00 PM
2:00 PM
8:00 PM
2:00 PM
7:00 PM
2:00 PM
7:00 PM7:00 PM
TICKET TIPS
BUY EARLY
Order now and plan ahead. Tickets are currently on sale through September
21st, 2014.
GO PREMIUM
For the very best seat locations, a limited number of Premium and American
Express seats are sold for every performance. Select premium tickets may be
available on the week of performances.
SEARCH MANY PERFORMANCES AT ONCE
If you're ﬂexible as to when you go, specify a range of dates to ensure best
availability.
TICKET LOTTERY
A limited number of tickets for each performance will be sold through the
lottery. Entries will be accepted at the box office beginning two and a half hours
HOW TO BUY TICKETS
Select from the calendar above or buy
tickets now by visiting telecharge.com
ONLINE
TELEPHONE
CALL TELECHARGE AT:
(212) 239-6200
(800) 432-7250
HOW TO BUY
The Show News Rewards Shop Get Tickets!Get Tickets!The Show News Rewards Shop Get Tickets!Get Tickets!
Ticketing Page Broadway
Book Of Mormon
Site Revamp

10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
7:00 PM 7:00 PM 7:00 PM 7:00 PM 8:00 PM 8:00 PM
7:00 PM
2:00 PM
7:00 PM
2:00 PM
7:00 PM
2:00 PM
7:00 PM 7:00 PM 7:00 PM 8:00 PM
7:00 PM 7:00 PM 7:00 PM 8:00 PM
8:00 PM
2:00 PM
8:00 PM
2:00 PM
8:00 PM
2:00 PM
8:00 PM
2:00 PM
7:00 PM
2:00 PM
7:00 PM7:00 PM
TICKET TIPS
BUY EARLY
Order now and plan ahead. Tickets are currently on sale through September
21st, 2014.
GO PREMIUM
For the very best seat locations, a limited number of Premium and American
Express seats are sold for every performance. Select premium tickets may be
available on the week of performances.
SEARCH MANY PERFORMANCES AT ONCE
If you're ﬂexible as to when you go, specify a range of dates to ensure best
availability.
TICKET LOTTERY
prior to each performance for up to two tickets.
GET PARTIAL VIEW OR STANDING ROOM
You can get in sooner if you purchase a "partial view" seat or a "standing room"
location. "Partial view" seats are available anywhere tickets are sold and a
limited number of "standing room" locations are sold at the box office one hour
before each performance. People start lining up early so be prepared.
A FRIENDLY MORMON WARNING
There have been isolated cases of fraudulent tickets being presented at our
theater. The best way to avoid this is to purchase tickets from Telecharge on the
phone, http://Telecharge.com/, or at the Eugene O'Neill Theatre Box Office
Window in-person.
HOW TO BUY TICKETS
Select from the calendar above or buy
tickets now by visiting telecharge.com
ONLINE
TELEPHONE
CALL TELECHARGE AT:
(212) 239-6200
(800) 432-7250
(800) 432-7780
FOR GROUPS 15+ :
(212) 239-6200
VISIT THE BOX OFFICE
IN PERSON
Eugene O’Neill Theatre
230 West 49th Street
New York, NY 10019
GET DIRECTIONS
SIGN-UP
FOLLOW US
Ticketing Page Broadway 2
Book Of Mormon
Site Revamp

availability.
TICKET LOTTERY
prior to each performance for up to two tickets.
GET PARTIAL VIEW OR STANDING ROOM
You can get in sooner if you purchase a "partial view" seat or a "standing room"
location. "Partial view" seats are available anywhere tickets are sold and a
limited number of "standing room" locations are sold at the box office one hour
before each performance. People start lining up early so be prepared.
A FRIENDLY MORMON WARNING
There have been isolated cases of fraudulent tickets being presented at our
theater. The best way to avoid this is to purchase tickets from Telecharge on the
phone, http://Telecharge.com/, or at the Eugene O'Neill Theatre Box Office
Window in-person.
CALL TELECHARGE AT:
(212) 239-6200
(800) 432-7250
(800) 432-7780
FOR GROUPS 15+ :
(212) 239-6200
VISIT THE BOX OFFICE
IN PERSON
Eugene O’Neill Theatre
230 West 49th Street
New York, NY 10019
GET DIRECTIONS
SIGN-UP
FOLLOW US
@BOOKOFMORMON
INSTA
YOU
FOOTER
Ticketing Page Broadway 3
Book Of Mormon
Site Revamp

UX: Book of Mormon Website Redesign

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