Al Boom Marine was founded in 1987 in Kuwait and operates 59 retail stores and distributes over 30 international lifestyle and sports brands to over 300 wholesale accounts across the GCC and North Africa. It has two divisions - Retail, consisting of concept stores and multibrand stores, and Wholesale, distributing brands like Oakley, Rip Curl, and GoPro. The company was acquired by Scope in 2015 and has over 300 employees led by an experienced management team.

2. CONTENTS
Our story ................................................................................................
Timeline ....................................................................................................
Structure ...................................................................................................
Overview .................................................................................................
Brands ......................................................................................................
Stores .......................................................................................................
Contact ....................................................................................................
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3. OUR STORY
Al Boom Marine was founded in Kuwait in 1987. by Marc Armstrong and Adel Al Sumait. Opera-
tions commenced in the UAE in 1990. In October 2015., Al Boom Marine was sold to Scope, a
member of the National Holdings group of companies and currently has over 300 employees.
Al Boom Marine is made up of two different sub-divisions, these are:
- Retail Division
- Wholesale Division
Al Boom Marine is proud to currently operate 59 retail outlets and more than 300 wholesale
accounts across the GCC and North Africa.
Al Boom Marine is an investor in the future, a partner to leading international retail brands and
is constantly pursuing business development opportunities within the region and beyond in
ensuring the companys success.
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4. TIMELINE
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Al Boom Marine
acquired by Scope,
a member of the
National Holdings
group of companies

5. STRUCTURE
WHOLESALE
Al Boom Marine started as a Distribution company selling Eyewear, Apparel, Footwear, Equipment and Accessories of its
popular Water- sports, Surf and Lifestyle brands across the GCC to major Sports and Optical Accounts. After distribution of
Go Pro, the trend setting and most versatile Action Camera Brand, our customer list now includes top Electronic retail
chains across the GCC. We currently have more than 300 active wholesale accounts. The wholesale business within UAE
is serviced by our own fleet of delivery vehicles.
RETAIL
Al Boom Marine Retail division currently has 59 stores comprising of two different categories: Beyond the Beach, Multi-
branded stores and Oakley, Ripcurl, Tommy Bahama, Canterbury, New Era and Animal Concept stores. These stores are
currently operating in UAE, Kuwait, Bahrain and Oman with locations opening in Qatar & Saudi Arabia at a later date.
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LEONARD ERLANKPAUL THOMPSON
Finance and
accounts
department

6. TALENTED AND
EXPERIENCE
TEAM
LEADING
LIFESTYLE
RETAILER
ESTABLISHED
FOR 28 YEARS
GCC
DISTRIBUTOR
OF OVER 30
INTERNATIONAL
BRANDS
OVERVIEW
Al Boom Marine is the leading provider of leisure and lifestyle and sports products, accessories and gadgets, operating 57
own stores and managing 49 leading brands acorss GCC.
Al Boom Marine has a skilled management team with an inherent knowledge of the local market that has evolved over the
last 29 years to become one of the most successful companies in the GCC.
STRENGTHS OF THE BUSINESSOUR VISION
SUCCESSFUL
FOCUSED
DYNAMIC
DEDICATED
ENERGETIC
VIBRANT
PASSIONATE
LEADERS
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CONCEPT STORESMULTIBRAND STORES
AL BOOM MARINE STORE CATEGORIES:
International leading lifestyle concepts with 20 of stores.Homegrown brand with inhouse store designs consisting of six different
Beyond The Beach concepts (37 stores), each having their own identity
look and feel. American sports performance eyewear,
accessories, apparel and footwear brand.
Australian surf brand offering wetsuits,
apparel, eyewear, footwear and accessories.
New Zealand rugby brand offering sportswear,
equipment and lifestyle clothing.
American premium lifestyle clothing,
homewear, footwear and accessories
all promoting the island lifestyle.
Animal is a UK action sports lifestyle,
surf, snowboard, ski, BMX, skate and
mountain bike brand.
Since 1920, New Era has been the world's premier
headwear brand.
Multibrand store with a focus on
watersports products and accessories.
Multibranded store, each brand
having its own concept area to
better showcase the brand identity.
Multibrand lifestyle store catering to families living in
communities.
Premium Multibrand ladies swimwear and accessories
store.
Premium resort wear, beach toys and accessory
stores located in 5 star exclusive resorts.
New multibranded sports concept store.
New multibranded street concept store is totally an iconic store.
KEY BRANDS

10. CONTACT US
www.alboommarine.com
(t) +971 (0)4 289 4858
(f) +971 (0)4 289 4699
abmdxb@emirates.net.ae