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Social Media Marketing Assignment
- 1. Social Media Marketing Daniel Tewodros 2B5001
- 2. Section 1: Social media campaigns from Ethiopia
- 3. Anbessa Shoes • Shoes and foot wear category
- 4. Habesha Beer • Alcoholic beverage • https://youtu.be/aZNLjtKbvJM
- 5. • Suits
- 6. Seni Habesha • Traditional Ethiopian clothes/Fashion
- 7. Ethiopian Airlines • Airlines service • https://www.youtube.com/watch?v=2JZGqfV H56k
- 8. Section 2: Content strategy Ethiopian Airlines, South African Airways and Egypt Air
- 9. Facebook Ethiopian Airlines South African Airways Egypt Air • Mostly posts employees with traditional clothes • Rarely uses UGC • Rarely asks questions • Posts frequently • All kinds of contents • Most engaging post: A picture of a Hostess (217 shares) https://www.facebook • Mostly posts Airplanes/ Flight attendants • Often uses UGC • Rarely asks questions • Posts once a week • All kinds of content, their business related • Most engaging post: 15 shares https://www.facebook.co m/FlySAA/photos/a.4007 20186624190.106339.2 • Mostly posts Airplanes/ Customers • Often uses UGC • Rarely asks questions • Posts once a month • All kinds of contents • Most engaging post: A picture of an employee (270 shares) https://www.facebook.co m/EGYPTAIR/photos/a.1
- 10. Own page Ethiopian Airlines South African Airways Egypt Air • Mostly posts new Airplanes • Rarely uses UGC • Posts frequently • Media relations page • All kinds of content (All relevant) • Inside the airplane seat comforts • Often uses UGC • Posts frequently • All kinds of content (All relevant) • Historical places • Rarely uses UGC • Posts frequently • All kind of contents (All relevant)
- 11. You tube Ethiopian Airlines South African Airways Egypt Air • Mostly posts current issues • Rarely uses UGC • Posts monthly • Focuses on campaigns • Most engaging post: All women functioned flight (15,700 views) https://www.youtube. com/watch?v=lXiKYp TMGbI • Miscellaneous services • Often uses UGC • Posts once a year • All kinds of content, including irrelevant topics • Most engaging post: Favorite airline Ad., (56,331 views) https://www.youtube.co m/user/FlySAA100 • Mostly posts onboard movies and Ads. • Rarely uses UGC • Posts monthly Mixed content Most engaging post: Family on plane (623,022 views) https://www.youtube.com /watch?v=AU0IQGi-gmo
- 12. Summary • Social Media in Ethiopian should be integrated into the Marketing Communication Mix (Advertising, Sales Promotion, Direct Marketing, Personal Selling and Public Relations). • Social media marketing requires social media presence and it has a technology-based role.