Disruptive Behavior is the new black, so to speak. At this day and age when technology and globalization continue to change the way we see and experience things, when customers behaviors evolve rapidly and business environments go through a dynamic change- disruptive behavior is the new normal. Sometimes there is confusion between the difference of innovation and disruption. It’s not exactly black and white. Disruptive innovation is known to increase accessibility and affordability for the masses and it cannot be undone- it is the way forward.