Global Public Relations Slideshow

1. By : Daniel Morales

2.  Also called International public Relations
 Comprises the planned and organized efforts of a company, institution, or
government to establish and build relationships with the publics of other nations.
 What this means is for PR firms and businesses to become familiarized and
spread their advertisements, or products/services to people in opposing nations.

3.  PR as an occupation has achieved it’s highest development in the industrialized
nations of the world such as the U.S. , Canada, the European Union, and parts of
Asia.
 Today almost every global public relations firm has a Beijing office to represent
the U.S. and European companies in the Chinese Market.
 There are approximately 2,000 public relation firms in China.
 Brazil is home to 1,000 public relation firms.

4.  With Technological advancements happening quicker and quicker PR firms are
allowed to grow internationally at a quicker pace.
 Today almost one-third of U.S. corporate offices are generated through
international business.
 Often times it is hard for opposing PR firms to communicate due to language and
cultural differences.

5.  Pa1rticulary non-Western cultures are high context communication societies such
as the communication styles of Asian and Arab nations.
 While European and American communications are considered low context. So a
PR professional with a western based culture might have trouble communicating
with someone from an Asian or Arab nation.
 Americans and others must learn the customs in the nation they are working and
also rely on Native speakers who have extensive experience in translating ad copy
and public relations material

6.  16 foreign countries lobbied the U.S. department of defense and received 16.4
billion in Pentagon contracts
 Some confrontations PR firms might run into when working for foreign a
government are representing a country whose human right violation are morally
wrong, persuading governments to change conservative in favorable public
practices, deciding to represent a nation who criticizes American Policies.
 Firms choose to work for other governments because they feel helping foreign
clients will also advance national interest, as well as help in ways our government
cannot.

7.  The process of information dissemination is called public diplomacy.
 The U.S. government is the major information disseminator around the world.
 United States Information Agency created in 1953 to be the primary agency in
shaping America's image abroad.
 Dealt with crisis's such as WW11 and the Cold War
 Abolished in 1999 and became the U.S. Department of State because critics felt
the U.S. didn't’t need such a big public profile.
 The U.S. refers to their form of public diplomacy as an attempt to enhance
Understanding of the U.S. culture and promote U.S. foreign policy objectives

8.  Some current examples of public diplomacy are how President trump put tariffs
on some of the goods that are being imported into the U.S.
 Also how American relief programs are being brought out to foreign country’s to
help with disaster relief.

9.  Foreign business’s love U.S. consumers, Costa Rica allowed it’s sugar to be
imported into the U.S. at favorable rates to allow people to become familiarized
with the brand.
 Country’s who woo U.S. audiences seek to advance their political objectives,
advance their country’s commercial interest, help modify laws inhibiting the
clients activities in the U.S.

10.  Nongovernmental organizations rely on international support for their programs
and causes.
 NGO’s are perceived by the public to be more credible than news media or
corporations when it came to issues such as health, labor, and environmental.
 Professionals believe this is because NGO’s are based on morals instead of profit.
 More big business are parenting with NGO’s to gain public persuasion.

11.  With more firms opening up in the European market, new jobs are in demand for
young bilingual people right out of school.
 Field needs practitioners with interests in and knowledge of foreign cultures.
Have top notch public relation skills, have a good sense of working environment,
and know where to ask questions.
 Seeking a career in international PR should be sought out early so that the
student may not only take classes for the job itself but also for the foreign region
they may be working at.