Many HR professionals aim for the implementation of predictive people analytics. As a first orientation for this complex topic, this quick presentation provides a broad definition, a simplified process, and a few use cases across the employee journey.
2. People Analytics in Germany
HR CONTROLLING
100%
Source: Kienbaum | n=492
DESCRIPTIVE DIAGNOSTIC PREDICTIVE
51% 23% 13%
+ + +
Dr. Daniel Mühlbauer
3. Competitive Advantage
The 13% of firms using
predictive analytics in HR
Build knowledge from pilots
Discover stakeholder needs
Foster data mindset and trust
Dr. Daniel Mühlbauer
4. Predictive People Analytics builds
statistical models based on HR and
business data in order to assess near
future developments of important
HR indicators or employee behaviors.
DANIEL MÜHLBAUER
Definition
Dr. Daniel Mühlbauer
5. Infer suitable
alternatives for action
based on your predictive
results.
4
Build and apply high-
quality predictive
model ply a for your
question of interest.
3
Gather and connect
relevant data for your
predictive challenge.
2
Define the predictive
challenge as the core
question of interest.
1
The predictive process
(simplified)
Dr. Daniel Mühlbauer
6. FIND
SKILL MATCHING
Which candidate is the closest match
to the desired skillset for the
vacancy?
EMPLOYER ATTRACTION
Which features of the job ad will likely
attract the talent we are looking for?
JOB PERFORMANCE
Which candidate has the highest
likelihood of showing great
performance after hiring?
OFFER ACCEPTANCE
Which candidate has the highest
likelihood of accepting our offer?
Use cases in this area of people
management usually aim at predicting
the likelihood of “successful
recruitment or personnel selection”.
Dr. Daniel Mühlbauer
7. GROW
EMPLOYEE ENGAGEMENT
What are the near future
developments of our employee
engagement and which factors drive it?
CAREER PATHING
Which career paths are most likely
for our top talents based on their
current skills?
LEADERSHIP QUALITY
Which employees will make great
leaders and who should be
promoted?
TRAINING EFFECTIVENESS
Which trainings and development
practices will drive employee
engagement and job performance?
Use cases in this area of people
management usually aim at predicting the
likelihood of “successful employee
experience, motivation and growth”.
Dr. Daniel Mühlbauer
8. KEEP
FLIGHT RISK
What is the near future likelihood of
leaving the company, and which
factors reduce it?
ABSENTEEISM
How will employee absenteeism
develop, and which factors help
decreasing it?
REHIRING
What is the likelihood rehiring a
regrettable leaver in the near future?
Use cases in this area of people
management usually aim at predicting the
likelihood of “successful employee
retention”.
Dr. Daniel Mühlbauer