1. “Be forever beautiful
with forever makeup”
By: Jennifer
Rodriguez
and Daneysi
Valdovinos

2.  The problems we have is many women can’t
find affordable prices to get your makeup
done for different events.
 Some Women aren’t aware if they’re
applying their makeup the wrong way

3.  Showing women the right procedure on
applying makeup
 Affordable prices
 Using organic products for different types of
skin.

4.  Many women have trouble applying makeup
and finding affordable prices, Forever
Makeup establishes a high quality service. As
a service we provide the equipment, and the
employees to encourage our customers to
high self-esteem.

5.  We do makeup sessions or special events like
wedding, prom, homecoming, etc..
 Provide makeup to encourage the customer a
high self-esteem

6. Description of Expenses
Variable Material
Expenses
Total: $10.56
Foundation $1.99
Concealer $1.20
Eyebrow Kit $0.60
Eye shadow/
Mascara
$2.70
$0.89
Blush/Bronzer $1.20
0.79
Lipstick $1.19
Fixed Expenses Total: $20.00
Item
Advertisement $20.00
Economics of One Unit
Selling Price $25.00
Cost of var. materials exp. $10.56
Cost of labor $0.00
Other variable costs $0.00
Total COGS/ COSS $10.56
Contribution Margin $14.44
Definition of One Unit
One makeup session per person
Monthly Break Even Units
$10.56
= 0.73 ≈ 1 unit
$14.44

7. Description of Target Consumer
Demographics Geographics
Teenage girls 14+ Chicago, Illinois
Psychographics Buying Patterns
Women Monthly
Total Population
Target Market
Population
2.7 million
Market
Size
(based on
survey)
Target Market Size
Market Statistics
Industry
Name:
Service
Annual Industry
Sales:
$77 billion
1,400,172
266,032.68

8.  Discounts will be provided to each customer
within 3 visits or more.
 Flyers
 Social media (Instagram, twitter, Facebook,
Email, etc..)

9. Forever Makeup Mac SEPHORA
Factor 1
Price
Affordable prices Expensive Makeup
prices
Expensive Make-
Up
Factor 2
Location
Our service goes
to the customer
Customers need
to go to the store
Customers need
to go to the store
Factor 3
Reputation
Our service has long
lasting and a huge
variety of make-up
options along with
giving a natural
sensation to our
costumer.
Long lasting make-
up high quality
Variety of make-
up options
Your Competitive Advantages
1.Both stores are located across the country.
2.Well skilled in the market and well known.
3.Mac and SEPHORA have employees who do free make-up tutorials.

10.  NFTE experience
 Major in business
 EverFi Completion Certificate

11. 0
2
4
6
8
10
12
14
16
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Units Sold
Units Sold
Total Units
74
Gross Revenue
$1,850
Net Profit
$1,068.56

12. Item Why Needed Cost
chairs We need chairs to sit the people
and use them while they are
waiting for their turn.
$150
Mirrors We need mirrors so the customer
can see them self and see what
we are doing to them
$25
Makeup
bags/suitcase
We need these to put the
makeup in since we are going
to be going to the customers
house and etc..
$40
Total Startup Expenditures $215.00
Emergency Fund $500
Reserve for Fixed Expenses $100.00
Total Startup Investment $815.00
ROI: Return on Investment
$1,068.56
= 1.3% ≈ $130$815.00
ROS: Return on Sales
$1,068.56
= 0.6% ≈ $60
$1,850

13. Future Plans
• To expand our business around the world.
• Apply makeup on celebrity’s.
• Create our own product of makeup.

14. “Be forever
beautiful with
forever makeup”