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- 1. Andrea Baridon • Dalerys González • Tina Assadpour • Wonsik Cho Reebok Cossfit
- 2. BENCHMARK
- 3. INSIGHTS 2014 2015 2016 2018 Overall Health Community Motivation Dangerous Makes Tasks Easy Intimidating Expensive
- 4. EPIPHANY 24 year old Fashion Blogger Healthy Lifestyle Intimidated by Crossfit Spinning PAUL 43 year old Father & Husband Exercise at Home Scared of the Dangers TRIBES
- 6. Cal4Cal
- 7. Crossfit burns on average 16 calories per minute.
- 9. Operational Growth Customers A B C A B C KPIs - Proof of Success
- 10. Help Login Sign up Search About Us CAL4CAL Cities Merchandise About Us CAL4CAL Cities Merchandise New York MiamiMiami Chicago St. Louis Dallas Denver Los Angeles Portland Merchandise A Merchandise B Merchandise C Merchandise D Merchandise E Page Links Sections Posts Pictures More Pictures
- 13. HOME
- 14. LOGIN LIGHTBOX
- 15. ABOUT Overall Health Community Motivation Dangerous Intimidating Expensive
- 16. Community is at the core of everything we do. Together, our shared passions fuel us to go further and do more than we ever thought was possible. This collective energy brings out the best of who we are and compels us to push past our limits. Just as we know our tribe’s potential is limitless, we believe in the endless impact of our community giving programs, and brand partnerships. This dedication is infused in everything that we do and is apparent in our products, employee engagement and our social purpose.In honor of our mission, we want to show the world that fitness is more than just a workout. So this May 2017, Reebok and Crossfit are partnering with Feeding America to create pop-up gym experiences in major cities all across America. Crossfit burns an average of 16 calories per minute of continuous activity, so for every calorie burned by participants, it’s only fair that we donate the same number of calories to Feeding America, we call this Cal4Cal. These calories lost and donated will be viewable on live tracking screens so that everyone can see the tremendous impact that our community can make when we challenge and lead the fitness world through creativity. Participants get a free and community building endorphin rush, Cal4Cal merchandise, discounts on cross fit gyms and Reebok purchases, and most importantly they get to feel great about helping those in need. Yeah- it’s a win-win-win-win.
- 17. CAL4CAL
- 18. CITIES
- 19. LIGHTBOX MAP
- 20. MERCHANDISE
- 21. PHONE VERSION
- 22. PHONE WIREFRAME
- 23. MORE THAN JUST A WORKOUT