1. NOW YOU KNOW HOW TO
GET THE TRAFFIC.
BUT HOW DO YOU TURN IT INTO LEADS OR SALES?

2. AREAS WE WILL COVER
Engagement
Lead Development
eCommerce Abandonment
CRM / Ongoing Marcomms
Measure it
How to create £££ in pocket!

3. THE REALITY?
OF YOUR TRAFFIC
WILL LEAVE WITHOUT
CONTACTING YOU
WILL ABANDON THE CART
95%
70%

4. MAXIMISE YOUR RETURN FROM YOUR
GOOGLE
EXPENDITURE

5. ENGAGEMENT

6. ENGAGEMENT
Give something away
Provide some interaction
Create demand

7. SIMPLY TO OBTAIN
NAME | EMAIL | MOBILE
DETAILS

8. 95%
if
LEFT WITHOUT
CONTACTING YOU
HOW DO WE ENSURE WE KEEP
‘FRONT OF MIND’
WITHOUT BEING INTRUSIVE?

9. Exit pop-ups
Case Studies downloads
White Papers
“Use our calculator”
Offers
Newsletters
Any give-away
ENGAGEMENT

10. WHY DOES IT TAKE SO
LONG TO BUY A CAR?
READ MAGAZINE
VISIT CAR DEALER
USER CONFIGURATOR
COMPARISONS
FAMILY APPROVAL
YOU NEED
TO CAPTURE
DETAILS TO KEEP
TOUCHING THE
POTENTIAL BUYER

11. TODAY!
TO BUY
NOT EVERYONE IS READY
PRODUCTS IN BASKET GATHERED COMPANY INFO
PRODUCT
SERVICE

12. 95%
NOW WE HAVE CAPTURED
DETAILS WE HOPE FOR A
LONG-TERM DECREASE
how?

13. LEAD DEVELOPMENT

14. LEAD NURTURE

15. Follow-up emails
‘Buy now - get X’ offers
Further product info
Results...
Benefits
LEAD NURTURING ELEMENTS

16. QUALIFICATION

17. PRICE
WHEN
NEED
SEGMENTATION
TIMELY
RELEVANT
CONTENT!

18. THERE IS NO STANDARD FUNNEL

19. RESULT SHOULD BE...
OUTBOUND CALL
PURCHASE MEETING SETUP
INBOUND CALL

20. NOW!
TO BUY
NOT EVERYONE IS READY
IMPORTANT TAKE-AWAY

21. M
A
R
K
ETIN
G
A
U
TO
M
ATIO
N ENGAGE
DEVELOP
SELL
GIVES YOU THE SYSTEMS TO

22. ECOMMERCE

23. CART ABANDONMENT
VOUCHER PROCESSES
OFFERS
GIVE-AWAYS
70%
OFBASKETSWERE
ABANDONEDIN2014

24. CRM ONGOING
MARCOMMS

25. TO BECOME ONE
CRM
ONGOING MARCOMMS

26. WHY FDC
PRE-BUILT PROCESSES
MARKET AUTOMATION CONSULTANCY
TECHNICAL DESIGN

27. EXAMPLE PROCESS

28. DRIVE
TRAFFIC
WITH
GOOGLE
CONVERT
WITH
FDC