Unitron Digital Marketing team overview

1. Digital Marketing Overview
Dagmar Veenhoven

2. Bruce D. Brown
Vice President
Corporate Marketing
Corporate Marketing
Projected - May 1, 2016
Rob Walesa
Head of Global
Customer Experience
Mikalla Klassen
Sr. Marketing Specialist
Customer Experience
Don Hayes
Director
Clinical Research
Nancy Bunston
Corporate Audiologist
Carolina Rubiano
Senior Validation
Specialist
Tina Howard
Senior Audiologist
Jennifer Roman
HI Specialist
Nancy Tellier
Manager
Market Intelligence
André de Goeij
Director
Product Management /
Product Marketing
Corey Banham
Product Manager
Design
Krista Koktan
Brand Manager
Product Brands
Kelly Roberts
Marketing Specialist
Anya Barradas
Marketing Specialist
Laura McFadden
Sr. Brand Manager
Product Brands
Betty Rule
Sr. Product Manager
Platforms
Nicola McLaughlin
Sr. Product Manager
Paul Robinson
Product Manager
Custom Products
Chris McIntyre
Sr. Product Manager
Apps & Software
Chris Meidell
Product Manager
Apps
Lilika Beck
Director
Brand Communications
Carla Berquó
Manager,
Marketing Operations
Dagmar Veenhoven
Sr. Marketing Manager
Digital Marketing
Tiia Marinic
Marketing Specialist
Digital Marketing
Erica Morgan
Marketing Specialist
Digital Marketing
Chance Nguyen
Senior Digital
Marketing Specialist
TBH
Digital Marketing
Specialist
Nicole Mailloux
Marketing Writer
Pamela Schneider
Manager,
Programming & Events
Hazel MacTavish
Sr. Marketing Manager
Brand Programs
Ashley DeGroote
Marketing
Coordinator
uLearn
Tracy Phillips
Director
Planning &
Communications
Tricia Gruetzmacher
Senior
Product Manager
Hansaton
Jesse Sinclair
Corporate Audiologist
Katja Kessler
Manager
Field Marketing
Karen Bayne-Otto
Marketing Specialist
Julie Garneau
Documentation
Coordinator
Steff Riske
Marketing Specialist
Darlene Royle
Sr. Graphic Designer
Just added
Nicole to our
team – don’t
think there is
an official
chart that

3. Meet the digital marketing team
Dagmar Veenhoven
Sr Marketing Manager,
Online Marketing
Favorite sound:
My son’s piano playing
Chance Nguyen
Senior Digital Marketing
Specialist
Favorite Sound:
Rain crashing down on a
window
Erica Morgan
Digital Marketing
Specialist
Favorite Sound:
Crackle of a campfire
Tiia Marinac
Digital Marketing
Specialist
Favorite Sound:
The beach
Can we get a pic of Nicole to add?

4. Scope
of
responsibility

5. Unitron.com (Public Site)
myUnitron (B2B Portal)
eMarketing
Social Media

6. Latin America South Africa
Sweden
Denmark
China
India
Global (all other countries)
Russia
New Zealand
Australia
Netherlands
Spain
UK
France
Germany
Canada English
United States
Canada French
Colombia
Switzerland
Asia
25 B2C sites world wide
Brazil
Portugal
Austria

7. e-Marketing
myUnitron
B2B site
Social media
Unitron.com
Apps
This was meant to show HHCP in the middle and that our team is
involved with all customer facing touchpoints. For Apps its about
linkage with videos and now Patient Insights username and
password etc.
TrueFit web
extensions

8. Overview marketing technologies
Just meant to show
area of involvement
and linkages with
other areas -

9. Unitron Public Sites
AEM 6.1
unitron.com
25 sites
myUnitron
Hybris
US, CA, AU, FR, DE,UK,CH
myServices
myStore
myUnitronunitron.com Firewall
Unitron controlled
Independent of Phonak
Sonova controlled
Shared with Phonak
Unitron web environment
eMarketing
Constant Contact
Celum
DAM
Hybris
backend
SAP
SFDC
HHCP
Locator
TrueFit
(Flex;upgrade

10. Unitron.com

16. myUnitron

17. myUnitron

18. myServices
Available for all SAP countries

19. myStore
U.S. with plans for Canada and Australia 2016/2017

20. myMarketing
Available for all GCs

21. eMarketing

22. Constant Contact templates

23. Constant Contact reporting

24. GC Support

25. GC support
• Product launch updates to local unitron.com websites
• myUnitron support
• Google analytics tracking and reporting
• Local marketing campaigns; events, promotions
• eMarketing templates, newsletters via Constant Contact
• AEM 6.1 Content Management System – training
• Social media content/training

26. Questions?