1. 6D/LasVegas Review.Journal/Saturday,JanuaryB,2000
Builder:
available
24hours
n Kaufman& Broadopens
itsshowroomallnightio
accommodateLasVegas'
weirdworkschedules.
By HubbleSmith
Review-Journal
Kaufrnan & Broad. the No. t home
builder in Las Vegas,is keeping the
sales office at its Monaco communitv
open24 hours a day to meet the de-
mands of consumerswho work irreg-
ular shiJts. The new hours start to-
day at 7 p.m.
i :It's the first home builder in Neva-
,da to offer viewing of model homes
''and accessto sales representatives
24 hours a day, according to Leah
Bryant, president of Kaufman &
Broad's Nevadadivision.
i "Ihufman & Broad's philosophy is
to give our qrstomers what they
want,o Bryant said. "That's why we
ailow them to choosewhich options
,are important to them in their home.
iAnd that's why we're gwing them the
:dpportunity to view our homes at
itheir convenience.n
: i nr" Monacocommunity, located in
,southwest Las Vegas off Buffalo
Drive betweenDesert Inn Road and
Sahara Avenue, was selectedfor the
24-hour sales office because of the
large number of modelsavailable for
viewing and its high volume of
traffrc.
Kaufman & Broad began develop-
ing Monacoin July 1998and has sold
about 500 homesso far, accordingto
Don Russell, a sales representative
for the company. It will have 1,300
homesupon buildout.
The communitY has four villages
with one- and two-story homesrang-
ing from 1,200to 4,700 square feet.
Prices start in the mid-$120.000
BrzFAcrs
rangeandgoto $320,000.
Russell said Monacois getting 40
to 45 buyers a month. The sales of-
fice already had longer hours than
most- from 7 a.m.to 7 p.m.- and
peoplewere still asking for extended
hours.
"On days when our staff stayed af-
ter hours to do paperwork, people
would knock on our dooraslate as 10
p.m. to seethe modelhomesand get
inforrnation,"Russellsaid.
The 20 floor plans at Monacoare
Pleasesee OFFICU2D
Membersorthe24-hourrsaiesstafforthe.Monue."l?JliiliiltHi":1i$
theneighborhood'ssalesotficeFriddy.Thecommunity'sorigjinaldeveloper
LewisHomes,wasacquiredbyKaufman& Broadin1998.
Office
From 1D
the same as those at other Kauf-
rqan & Broad communities,Rus-
sellnoted.
..This is completely thinking
outsidethe normal parameters,"
he said. "It would only work in
Las Vegas. This is a unique
market. Due to people's work
scheduleshere,it's entirelypossi-
ble they may swingby after work
and we can do a contract at 3
a.m.tt
Russell said at least two saies
agents would staff the office at
night, with additional securitY
an-dlighting throughoutthe area.
Kaufman & Broad has about
60 salesagentsin Las Vegas,and
someof t[em have actually vol-
unteered for the swing and
sraveyardshifts,Russellsaid.
"
"Th-ewav we'vearrangedtheir
schedule,four days on a-ndthree
off,they canhavernoretime with
their families,"he said.