This document provides guidance on conducting secondary research for a business plan using library resources. It outlines key elements to research such as the industry, market, competitors and customers. It recommends databases for industry profiles, financial benchmarks, company research, demographics, and consumer trends. Resources discussed include Census data, MarketResearch.com, ABI Inform, and industry association websites. Tips are provided on searching strategies and accessing materials off-campus.
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New Enterprise Development: Using secondary sources in your business plan
1. Commerce 497 New Enterprise Development : Using secondary sources in your business plan Christina Sylka David Lam Library January 31, 2007
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4. Information Categories Market intelligence. What products compete with my product? How is my product superior or different? What should I charge for my product? Etc. Competitor intelligence. Who else offers the product/service? What are their financials and ratios? Consumer intelligence. Current and future demand for the product or service. Who is the customer? How much does he buy? When and how does he decide to purchase? How much will be needed in the future? Where is the largest market located? Etc.
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