Mktg 111

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Presentation for a library instruction session to the MKTG 111 class.

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  • Mktg 111

    1. 1. MKTG 111 Marketing Sarah Forbes Liaison Co-op Librarian wonderferret
    2. 2. Agenda <ul><li>Guide to Research </li></ul><ul><li>Industry/Company Information </li></ul><ul><li>Competition </li></ul><ul><li>Databases </li></ul><ul><li>Q & A </li></ul>
    3. 3. Research- Locating Resources <ul><li>Locating quality resources for your assignment. </li></ul><ul><li>Remember your assignment requirements </li></ul><ul><li>Identify main concepts & keywords </li></ul><ul><li>Choose alternate keywords (environment or sustainability or green) </li></ul><ul><li>Use the library catalogue and library research databases </li></ul>
    4. 4. Getting Started <ul><li>http://library.humber.ca/ </li></ul><ul><li>Course Related Materials </li></ul>
    5. 5. NAICS <ul><li>North America </li></ul><ul><li>Classification system for industry </li></ul><ul><li>Definitions for industrial sectors </li></ul><ul><li>Allows for statistical analysis </li></ul><ul><li>http://www.statcan.ca/english/Subjects/Standard/naics/2007/naics07-menu.htm </li></ul>
    6. 6. NAICS
    7. 7. NAICS <ul><li>31 Manufacturing </li></ul><ul><li>312 Beverage and Tobacco Product Manufacturing </li></ul><ul><li>3121 Beverage Manufacturing </li></ul><ul><li>31212 Breweries </li></ul><ul><li>This industry comprises establishments primarily engaged in brewing beer, ale, malt liquors and non-alcoholic beer. </li></ul>
    8. 8. Finding Industry Information <ul><li>Industry Canada </li></ul><ul><li>Detailed Canadian Industry Information </li></ul><ul><li>US Commercial Service </li></ul><ul><li>Snapshots of Canadian Industry </li></ul><ul><li>FPinfomart </li></ul><ul><li>Canadian Publicly Traded Companies </li></ul>
    9. 9. Finding Industry Information <ul><li>Conference Board of Canada </li></ul><ul><li>Selected Reports </li></ul><ul><li>Association websites </li></ul><ul><li>Ex Brewers Association of Canada </li></ul><ul><li>Location: Quick Reference, 3 rd . Floor </li></ul>
    10. 10. Competition HF3001 .M37 2008 Reference 3 rd Floor
    11. 11. Competition <ul><li>Scott’s Directory </li></ul><ul><li>Google Product Search </li></ul><ul><li>Pricing information </li></ul><ul><li>Store Websites </li></ul><ul><li>Pricing and Product Information </li></ul>
    12. 12. Competition <ul><li>Company Websites </li></ul><ul><li>Information on the product </li></ul><ul><li>Association Websites </li></ul><ul><li>General Issues </li></ul><ul><li>Also look at Consumer Reports Magazine; Trade Magazines </li></ul>
    13. 13. Business Magazines
    14. 14. Finding Articles <ul><li>ABI/Inform Global : incorporates management, industry and company-specific information with a global outlook. </li></ul><ul><li>Business Source Premier : Covers all business disciplines, including marketing, management, finance & economics, includes market research reports; industry reports, country reports & SWOT analysis. </li></ul><ul><li>CBCA Fulltext Business : A Canadian business database </li></ul><ul><li>Lexis Nexis : Legal, news and business information service which contains several thousand full-text publications. </li></ul>
    15. 15. Other Issues <ul><li>Statistics Canada </li></ul><ul><li>Agriculture Canada </li></ul><ul><li>Canadian Heritage </li></ul>
    16. 16. Finding Books <ul><li>Library Catalogue </li></ul>
    17. 18. Caroline Stewart [email_address] Ext. 6075 Room GH 208C brookenovak Access Sarah Forbes [email_address]

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