Great opportunity to learn the skills of digital marketing and you will be able to get a job in IT companies.

1. TECHEDO TECHNOLOGIES
DIGITAL MARKETING INSTITUTE

2. WHAT IS DIGITAL MARKETING?
 DIGITAL MARKETING IS THE
MARKETING OF PRODUCTS OR SERVICES USING
DIGITAL TECHNOLOGY, MAINLY ON THE INTERNET,
BUT ALSO INLCLUDING MOBILE PHONES, DISPLAY
ADVERTISING ,AND ANY OTHER DIGITAL MEDIUM.
 DIGITAL MARKETING HELPS YOUR BUSINESS MAKE
USE OF TECHNIQUES AND STRATEGY THAT WILL
NOT ONLY ATTRACT MORE TRAFFIC TO YOUR
BUSINESS BUT QUALITY TRAFFIC WHICH WILL
ENGAGE AND CONVERT MORE.

3. TYPES OF DIGITAL MARKETING
SEO(Search engine optimization)
SMM(Social media marketing)
SEM(Search engine marketing)
SMO(Social media optimization)
PPC(Pay per click)
Email marketing

4.  SEARCH ENGINE OPTIMIZATION IS THE PROCESS
OF INCREASING THE QUALITY AND QUANTITY
OF WEBSITE TRAFFIC BY INCREASING THE
VISIBILITY OF A WEBSITE OR A WEB PAGE TO
USERS OF A WEB SEARCH ENGINE. SEO REFERS
TO THE IMPROVEMENT OF UNPAID RESULTS
AND EXCLUDES DIRECT TRAFFIC/VISITORS AND
THE PURCHASE OF PAID PLACEMENT.
SEO IS ONE OF THE MOST COST-EFFECTIVE
MARKETING STRATEGIES BECAUSE IT TARGETS
USERS WHO ARE ACTIVELY LOOKING FOR YOUR
PRODUCTS AND SERVICES ONLINE. SEO’S
INBOUND NATURE HELPS BUSINESSES SAVE
MONEY AS OPPOSED TO OUTBOUND
STRATEGIES LIKE COLD-CALLING.

5.  SOCIAL MEDIA MARKETING (SMM) IS
A FORM OF INTERNET MARKETING THAT
UTILIZES SOCIAL NETWORKING WEBSITES
AS A MARKETING TOOL. THE GOAL
OF SMM IS TO PRODUCE CONTENT THAT
USERS WILL SHARE WITH THEIR SOCIAL
NETWORK TO HELP A COMPANY INCREASE
BRAND EXPOSURE AND BROADEN
CUSTOMER REACH
 SMM HELPS A COMPANY GET DIRECT
FEEDBACK FROM CUSTOMERS (AND
POTENTIAL CUSTOMERS) WHILE MAKING
THE COMPANY SEEM MORE
PEROSNABLE.

6.  SEARCH ENGINE MARKETING IS A FORM OF
INTERNET MARKETING THAT INVOLVES THE
PROMOTION OF WEBSITES BY INCREASING
THEIR VISIBILITY IN SEARCH ENGINE RESULTS
PAGES PRIMARILY THROUGH PAID
ADVERTISING.
 SEM IS MORE EXPENSIVE IF YOU’RE NOT
ALSO FOCUSING ON LONG-TERM
STRATEGIES INCLUDING KEEPING THAT
QUALITY SCORE UP, SEO, AND A SOCIAL
MEDIA PRESENCE. BUT IN THE SHORT
TERM, NOTHING CAN DRIVE MORE LEADS
AND SALES FASTER THAN SEM.

7.  SOCIAL MEDIA OPTIMIZATION (SMO) IS THE
PROCESS OF INCREASING THE AWARENESS
OF A PRODUCT, BRAND OR EVENT BY
USING A NUMBER OF SOCIAL MEDIA
OUTLETS AND COMMUNITIES TO
GENERATE VIRAL PUBLICITY.
IT HELPS IN CREATING AWARENESS OF
YOUR BRAND BY EXPLORING ENDLESS
OPPORTUNITIES IN THE MARKET.
IT ALSO HELPS IN THE BUILD UP OF
INTERACTIONS WITH THE PROSPECTIVE
CUSTOMERS THROUGH BOGS and
FORUMS.

8.  PPC STANDS FOR PAY-PER-CLICK, A MODEL
OF INTERNET MARKETING IN WHICH
ADVERTISERS PAY A FEE EACH TIME ONE OF
THEIR ADS IS CLICKED. ESSENTIALLY, IT'S A
WAY OF BUYING VISITS TO YOUR SITE,
RATHER THAN ATTEMPTING TO “EARN”
THOSE VISITS ORGANICALLY.
ADVETISERS HAVE THE OPPURTUNITY TO
PLACE THEIR BRAND, PRODUCT, OR
SERVICE FRONT AND CENTER IN THE
FORM OF AN AD THAT TARGETS A
SPECIFIC KEYWORD OR BEHAVIOUR.
PPC

9.  EMAIL MARKETING IS THE ACT OF SENDING A
COMMERCIAL MESSAGE, TYPICALLY TO A
GROUP OF PEOPLE, USING EMAIL. IN ITS
BROADEST SENSE, EVERY EMAIL SENT TO A
POTENTIAL OR CURRENT CUSTOMER COULD
BE CONSIDERED EMAIL MARKETING.
 MARKETING YOUR PRODUCTS OR
SERVICES BY EMAIL CAN BE A FAST,
FLEXIBLE AND COST-EFFECTIVE WAY OF
REACHING NEW CUSTOMERS AND
RETAINING EXISTING CUSTOMERS BY
ENCOURAGING REPEAT WEBSITE VISITS.

10. THANK YOU!
TECHEDO.COM