An exploration of the difference between pushing a message and having a conversation with your community. Each audience member is an individual and must be approached as such. Examples from Jon Stewart and Bruce Springsteen to Barack Obama.

1. October 29, 2013 San Francisco, CA
Don’t Collect Followers, Empower Them! How to Tap into
Social Data and Build Communities
Cynthia Samuels, The Cobblestone Team
csamuels@cobble-team.com
@csamuels

2. Each One, Reach One

3. Community Protects
May You send blessing in our every
handiwork, and grant us grace,
kindnes and mercy in Your eyes
and in the eyes of all who see us.
Wayfarer’s Prayer
While we are away from home, family, community,
and free from the restraints that they impose, may we
not harm others, doing things that we would ordinarily
not do.

4. Community Protects
May You send blessing in our
every handiwork, and grant
us grace, kindness and
mercy in Your eyes and in the
eyes of all who see us.
Wayfarer’s Prayer
While we are away from home, family, community, and
free from the restraints that they impose, may we not
harm others, doing things that we would ordinarily not
do.

5. It Isn’t Complicated

6. We’re All in This Together
Do you
believe this?

7. TO ENLIST IS BETTER THAN TO
CONVINCE

8. America’s Troubadour
Candy
Mary
Janey
Rosalita
Kate
Sandy
Bobbie Jean
Sherry
(Darlin’)’)
Johnny
Kyle
William
Frankie
Jack
Wayne,
Sonny
Billy
Davey

9. Obama 2008
We treated the
voters like adults
Joe Rospars, November 2008

10.  Reed photo
We treated the
voters like adults
Joe Rospars, November 2008
We were able to give equal access
(and equal ability) to participate in
the campaign to my mom in
Colorado, to a blue-collar worker in
VA, to a white-collar worker in FL. It
even allowed a guy in a hospital to
participate in the campaign without
leaving his bed. Harper Reed
Obama 2012

11. Stay in Touch

12. Planned Parenthood/Komen:
 290,000 Facebook/Twitter
posts between 1/31 and 2/6.
 170,000 signatures in 48 hours
 1.5MM related tweets
Stay in Touch

13.
“The best thing we can
do as an organization is
to make sure we are
listening and paying
attention to what our
community is saying.
Heather Holdridge, Planned Parenthood

14. .
The most
important thing
we did was listen.
People forget
to listen.
Harper Reed

15. Cynthia Samuels
The Cobblestone Team
csamuels@cobble-team.com
202-236-1844 @csamuels