The document promotes the US Airways Dividend Miles loyalty program and argues that offering miles to customers can influence their shopping behaviors by persuading where, how often, and how much they spend. It notes that the program has over 30 million members looking for ways to earn miles and that partnering merchants can drive new customers, repeat purchases, and increased sales. The document outlines how easy the program is for merchants to use and set up to reward customer behaviors and marketing support provided to partners.

1. Attract New Customers, Create
Loyalty, and Drive Sales…
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2. What can it do for you?
US Airways Miles can INFLUENCE consumer
behavior
• Miles can persuade people where they shop
• Miles can persuade people how often they
shop
• Miles can persuade people how much they
spend
Offering miles adds a benefit to the consumer
when considering purchasing your product or
brand
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3. Stay ahead of the game
US Airways has 30+ Million Dividend Miles
Members
That’s 30+ Million members looking for new
ways to earn miles
That’s 30+ Million members that will be
willing to switch to your brand and product
“Why would Jon who is a US Airways
Member buy bread from YXZ that does
not offer miles over company YXZ that
does offer miles”
90% of frequent flyers say they would switch to a merchant that offers reward miles.
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4. Shop More, Spend More
Drive repeat customers
and increase sales • On average, loyalty program
members spend 13% more than
non-loyalty program members
• Incentive programs can
increase annual repeat shopper
visits by 15-20%
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5. Customers Crave Miles
You have the opportunity to grow your business with an incentive program your
customers are asking for.
Consider the opportunity:
6x
of consumers say they keep an 6 times higher conversion on of consumers agree that when
eye out while shopping for offers that include miles given a choice, they always
chances to collect miles choose retailers that offer miles
as an incentive
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6. Dividend Miles Offers in Market
Proven ways to increase engagement in your category:
500 miles 5,000 miles 400 miles 5 miles 250 miles
for every new for new clients for every qualifying for every $1 spent on for every $150 spent
patient referral (Financial Services) night stay sale items in January (Parking Services)
(Medical Clinic) (Hotel) (Retail)
• Dividend Miles can be distributed in any denomination you choose via
award codes
• Award miles through print certificates, email, or codes on product
packaging & receipts
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7. An Easy to Use Internet Platform
• Log-in
• Check balance
• Buy miles
• Award miles
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8. Marketing Resources at no cost
• Exposure on usairways.com
• Point of sale materials
• Email updates to US Airways
and Points.com members
• SEM to affiliate your brand
with US Airways
• Use of US Airways logos on
marketing collateral
We will help you to drive awareness of your brand
and deliver new customers
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9. Benefits Summary
With US Airways Dividend Miles Business Perks, you’re in charge:
Increase sales Drive repeat Simple to use
purchases and set-up
Award miles for Marketing exposure to Cost effective
desired behaviors 30+ million customers
Set yourself apart from your competition.
Get started today.
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10. Steps to Greater Profitability
1. Apply online at www.dmbusinessperks.com
2. Buy miles
3. Start rewarding your customers and watch your business grow
Miles Pricing*
50,000 - 74,999 $0.03
75,000 - 499,999 $0.0275
500,000+ $0.025
* Plus 7.5% tax recovery fee
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11. Discounts vs. Incentive Miles
Consider a $200 purchase:
$200 $200 $200
-25% discount 2 miles / $1 spent 5 miles / $1 spent
= 400 miles (@ $0.025) = 1000 miles (@ $0.025)
$50 cost $10 cost $25 cost
$150 net profit $190 net profit $175 net profit
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12. Contact
Cara Sanna
Senior Manager, Merchant Sales
cara.sanna@points.com
T +1 866 977 0997
F +1 416 595 6444
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