Successful Marketing Strategies Essay

Successful Marketing Strategies Essay
Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is
networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on
customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due
to not developing the right marketing plan (EStartup business blog, 2010). To help these businesses a more appropriate or better marketing plan needs
to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality
...show more content...
As the economy and social attitudes change, so do buying patterns (EStartup business blog, 2010). Businesses need to identify whether the number of
target customers is growing or shrinking and whether their buying habits will change in the future (EStartup business blog, 2010).
Subway is a franchise business that has been using many strategies of marketing and is now a successful business in Australia. Subway started as a
single outlet in the city of Perth, Australia in 1987. Hard work has seen Subway become one of the most successful fast food franchises in Australia
(Subway–target market, 2007). Its target market is people who like to eat fresh and healthy food, most importantly young Australians who prefer
healthy fast food instead of burgers and fries (Subway–target market, 2007).
Also, Subway's advertising tagline is "Subway – eat fresh". This tagline is the most important part of marketing while advertising the business. This
targets the people who are looking for fresh food and also for people who don't want to eat junk food but want fast food (Subway–target market, 2007).
Another example of business that has been using successful marketing strategies is McDonalds; McDonald's is one of the best known brands
worldwide (McDonald's Corporation, 2008). Successful marketing has been described by McDonalds as identifying customer needs and requirements
and meeting
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The Marketing Concept Essay
The Marketing Concept The marketing concept has evolved over the last years, marketing reflects to a key approach to doing business. An
organisations objective is to make profit, to do this they have to consider the marketing concept, in order to satisfy customers. For an organisation to be
successful should divert its attention away from particular products and towards the interest of the customers. Customers changing their needs and
wants influence an organisations strategies and plans. Meeting customer's needs is the main key in marketing.
The chartered institute of marketing used the following definition:...show more content...
For Nokia to stay in the business they need to meet these basic requirement of the customer. If Nokia does not meet the customer requirements, then the
customers will walk away and will use another brand such as Samsung, Erickson etc. Nokia was successful because they met the needs of the customers.
"The Marketing concept holds that the key to achieving the organisational goals lies in determining the needs and wants of target markets and
delivering the desired satisfaction more efficiently and effectively than the competition"[3]. For an organisation to provide products that satisfy
customers needs through a co–ordinated set of activities that also allows the organisation to achieve its goals, because customer satisfaction is the
major aim of marketing concept.[4]
Organisations need to communicate effectively with their customers, outlining the benefits of its service and how they can be used to

Marketing Content Essay
[h1] Tailoring Marketing Content to Your Audience
Meta description: Companies can increase the personalization of their marketing efforts through personas, advanced analytics, customer segmentation,
and channel attribution.
The online stylist service Stitch Fix is a dramatic example of how to personalize customer service. Members fill out a survey and receive boxes of
clothes and accessories that are curated to meet their individual tastes. This level of personalization is what consumers expect from your company's
marketing efforts. However, most potential customers aren't willing to give you the amount of personal information required to pull off this kind of
magic.
In a survey conducted by Forbes and PricewaterhouseCoopers, an...show more content...
The data customers leave behind can then be mined for insights to discover what they want from your brand.
Predictive analytics and machine learning are 2 ways of gaining value from customer data. Predictive analytics uses customer histories to forecast future
behaviors so you can be proactive about meeting your audience's needs. According to the beforementioned Forrester study, 42% of companies use
predictive analytics to better understand customers through data.
Machine learning is a great way to understand behavioral and attitudinal data. Social media is a gauge of customer sentiment, but the posts include
unstructured data that is difficult to make sense of. Unlike predictive analytics, machine learning can understand the associations between conversation
threads and develop hypotheses based on them. Machine learning has tons of untapped potential. According to a Digiday Research survey, 72% of
marketers fail to use machine learning to personalize customer experiences.
[h2] 3) Using Segmentation and Attribution
Analytics can be used to better understand, reach, and speak to a targeted audience through segmentation and attribution.
Because understanding and meeting the individual needs of your target audience can be a difficult endeavor, it is recommended, instead, to get to
know smaller groups of customers. Segmentation is the process of grouping customers together according to similar demographics and psychographic

Reflective Writing on Marketing Essay
Reflective writing
During your time at university you will spend a lot of your time thinking – thinking about what people have said, your reading, your own thinking and
how your thinking has changed. The thinking process involves two aspects: reflective thinking and critical thinking. Rather than being two separate
processes they are closely connected. (Brookfield 1987)
Reflective thinking
Reflection is a form of personal response to experiences, situations, events or new information. It is a 'processing' phase where thinking and learning
take place. There is neither a right nor wrong way of reflective thinking; there are just questions to explore.
The reflective thinking process starts with you. Before you can begin to assess the...show more content...
* Comparisons and connections between what you are learning and: * Your prior knowledge and experience; * Your prior assumptions and
preconceptions; * What you know from other courses, units or disciplines.
Writing style
As it concerns your thoughts, reflective writing is mostly subjective. Therefore, in addition to being reflective and logical, you can be personal,
hypothetical, critical and creative. You can comment based on your experience, rather than limiting yourself to academic evidence. * Reflective
writing is an activity that includes description (what, when, who) and analysis (how, why, what if). It is an explorative tool often resulting in more
questions than answers. * Use full sentences and complete paragraphs. * You can usually use personal pronouns like 'I', 'my' or 'we'. * Keep
colloquial language to a minimum (e.g. stuff, guys) * A reflective task may allow you to use different modes of writing and language: * Descriptive
(outlining how something is or how something was done) * Explanatory (explaining why or how it is like that) * Expressive (I think, I feel, I believe)
Tips for your reflective writing process 1. Think of interaction, event or episode you experienced that can be connected to the topic. 2. Describe what
happened. 3. What was your role? 4. What feelings and perceptions surround the

What Is Market Research?
Marketing Different Companies have different methods of selling their products, some companies decide to launch an item and wait for the results
of the sales. Another method of selling a product is to research the market in which it is to be sold. There are various ways of conducting some
market research, much depends on the item you wish to sell, the time you may have to research and the amount of money that is available. People
who are expected to be consumers may be approached in order to recognise their needs, this may be done through questionnaires verbally by post or
by phone once their needs are recognised it will be clearer what to provide for them. Research into the companies'...show more content...
Market research can often prove to be expensive and time consuming and ultimately the results found through the research only suggest past events
and past patterns it cannot be a guarantee for business or profit. Market research will only suggest areas that have been studied it is possible that
issues of particular importance may not have been researched and there is always the risk of unexpected circumstances arising for which the
research conducted has no account Research all presents predictions and can be untrue this can cause a huge loss in invested money in to the
research business. Desk research involves secondary data, this information already exists and just needs to be broken down for the relevance of the
product to be launched. Annual reports and accounts of every business are not always easy to access. This could make the research prolonged and
time consuming when it would need to be efficient so that other copycat companies may not produce faster and benefit from your inefficiency. Market
research is clearly significant as no market research means a bigger gamble, hence risk of losing capital invested. Without some type of research into
the market, a product may be launched at a time which did not coincide with the spending of consumers. This would mean sales and no profit you
could not sell woolly hats in the hot summer. The

Marketing reflective essay
As Jobber(2012) was claiming, the marketing concept is "Achieving corporate goals by meeting and exceeding customer needs, better than the
competition". Marketing is the process of telling a true story in an unforgettable manner. As a consequence, it became an essential tool in the
competitive business environment. The main objective is to maximize the company 's profit by showing up with stunning adverts. Bearing in mind the
development of technology, "It is well known that markets grow by the reduction of unit prices: this is how the computer became a household
necessity", this could not be possible without a good marketing strategy (Kapferer 2012, p.205).
Ever since I finished High School, I stood among people that set up...show more content...
On the other hand, the managing marketing implementation is the process that helps customers to keep in mind the strengths of the company. In order
to accomplish this, three stages are required to be followed such as an analysis of the markets and trading environment, determination of core markets
and brand positioning and last, but not least, setting up flexible programmes for implementation. Controlling the marketing plan should include the
flexibility of objectives, empowerment for environmental changes and monitoring, in order to allow new opportunities for the business.
Being involved in a group project was a challenge for me, due to the fact that we had some communication problems between our group members in
the beginning. First of all, we started with a brainstorming, analysing the opportunities of companies around Hendon Central. More than this, we
agreed on the same firm and started our work. Within a teamwork, there are some challenges that occur such as remaining focused on a direction,
splitting equally the work and choosing a good leader. Bearing all this in mind, I might say that we did our best during the presentation and we coped
with the minor communication issues. From this experience, I realized that I am a good leader and I can manage efficiently a project.
Therefore, my first future plan consists in getting employed in successful corporations; working particularly in

Essay on Market Research
Market Research
Market research, one of the key factors to a businesses success in its industry. The primary function of market research is to identify the customers
needs and views, also allows a business to access thorough information of the industry it's planning to work within, it also allows the company once its
analysed the information to adjust how its run to cope with demand and other aspects which could affect the outcome of their profits at the end.
Market research can be carried out through primary research, secondary research or both. It is also the promotion of the product/service, which a
company is selling; promotion is vital to a company's success due to the fact that, if the...show more content...
Other methods of carrying out primary research include "test marketing" a new or service in a particular area of the country, using a test panel or setting
up a consumer panel. For the survey to be valid the sample surveyed must be large enough to give significant results and it must be focused on a key
audience/customer. It all depends on the product or service being surveyed.
Secondary Research
Secondary or desk research is the use of existing, already collected data. This could be anything from Department of Trade and Industry reports to a
company's sale statistics. Also company reports, government statistics, and surveys published by research organisations can be used as secondary
sources of information. Desk research is quicker and cheaper than field/secondary research, but findings are not necessarily accurate or always relevant
to your product.
In the results from the research of what a business has collected is vital to the businesses survival and the difference between whether it makes a loss
or profit. The results are usually used in product development or the business aims to work around what they have found out and adapt to customers
needs and the industry.
Promotion
Promotion is also a key area of marketing. Promotion is the process of how a business raises awareness of its product, many different techniques

Marketing Analysis Essay
The four P's, product, price, place, and promotion, are important to the success of any organization because they are the variables that marketing
representatives of the organization can control in order to best satisfy customers in the target market. The goal is to make decisions that center the
four P's on the customers in the target market in order to create perceived value and generate a positive response. The Product is the physical product
or service offered to the consumer. Products and services vary greatly in the hospital environment. This can include anything from rehabilitation
services to valet parking. Price is created based on several factors. The factors considered in pricing decisions include but not limited to account...show
more content...
Place (Distribution) is usually done on the back end in a hospital environment. The internal customers are typically affected when inadequate
distribution takes place. Promotion decisions are related to communicating the product to the target market. Promotions are used to introduce the
product to the target consumers to obtain an assessment of the products' propensity to sale in the market. Hospitals use promotions for a variety of
scenarios. Although promotion is an important part of the marketing mix, it must be done with careful consideration and extreme tact in health care.
This is as a result of the environment and the current products and services the industry provides. WellStar currently partners with several professional
sports teams, such as the Atlanta Hawks Basketball Team, Atlanta Braves Baseball Team, and Atlanta Beat Professional Soccer Team in Metro Atlanta.
Their ultimate goal is to partner with organizations that provide a healthy image to the communities in which they serve. This partnership is very
valuable to WellStar because of the teams' national recognition. Although WellStar does not provide services nation wide, they are nationally
recognized for several other endeavors such as NAFE, Medical Imaging, Emergency Services, Diabetes Management Programs, etc... Their goals are
aligned with the reputation of the professional sports teams have that is

Essay about What is Marketing
What is Marketing
1. Introduction
1.1 Purpose
The purpose of this report is to get all of the management employees of Proton in all of the departments outside marketing to familiarize with what
marketing is and also to show its importance in the company.
1.2 Background
Proton is the biggest Malaysian automobile manufacturer. Proton automobiles are available in many countries such as China, Singapore, Australia,
Algeria and United Kingdom. Proton has commanded the local automotive market, and will continuously dominate in the pursuit of being 'Customers'
Number One Choice for Automotive Products and Services'...show more content...
It is crucial in marketing to have a clear knowledge of the needs, wants and demands of the consumers. To achieve this, market research is carried out.
By going through a market research, Proton can find out more information on what consumers think of Proton's product. Upon getting the information,
Proton can make adjustments and improve products to satisfy consumers' needs, wants and demand.
3. Why Marketing is Important
"Marketing management is accomplished by carrying out marketing research, planning, implementation, and control" (Kotler, 2004). Marketing plays a
major role in every business. It is very important as it contributes to the profitability of the company itself. "Relationship marketing involves creating,
maintaining and enhancing strong, value–laden relationship with customers and other stakeholders. "They must build strong economic and social ties
by promising and consistently delivering high quality products, good service and fair prices," (Kotler, Brown, Adam and Armstrong, 2004, p11).
Furthermore, when both customers and producers are mutually beneficial from this relationship, profitable transactions will follow. Knowledge of
marketing strategy and market research is crucial in order to excel in marketing.
3.1 Five key factors to an effective marketing
Forsyth (2004) stated five factors which summarizes the effectiveness of marketing.

a) Customer

Essay On Online Marketing
Topvisor is the most effective provider of SEO and PPC tools for better marketing. Partnership with these tools gives you an opportunity to make the
breadth of its strategies and allow you to capitalize more opportunities at hand.
Let's you have decided to start your online business. How can you keep track of the latest events happing in your site, your competitors site and none
other than your client's site? If you want to take an evolutionary leap from your own marketing strategies, check out the amazing SEO and PPC tools
that can help you to reach your business goal.
Topvisor invent these new tools to help the marketers to survive in the world of digital marketing and overcome from new challenges. All of its tools
began as premitive...show more content...
For getting comprehensive keyword structure of every page, keyword clustering seems to be a powerfull tool. The keyword clustering tool provide
you the easiest way to find out the effective techniques to make your website keyword rich at top of the SERP and save your valuable time by
performing the whole task on auto–pilot.
Now the SERP tools will automatically take snapshots of the search engine result pages as per your specification. Through which you can track all the
changes over time. The SERP snapshot tools track the changes of any page and take a snapshot automatically and send you an notification about the
changes.
Keyword suggestions are totally depends on the frequent searches of the users and their typing phrases in the search box. The keyword suggestions
tool is the ultimate source to make your website keyword rich with search of real users. This tool can reveal relevant and popular keywords for your
website from different search engines.
Boost your keyword performance through the keyword resaerch tool. Here the tool helps you to track the search volume of your keyword, provide
analysis of your choosen keyword, and mostly used by the user to build a complete keyword structure within a couple of minutes.
To make your website user friendly and handy for crawler, then SEO audit tools are the best option. The SEO audit tool provide information about
your webpage errors, indexing pages of your

Marketing Definition Essay
Marketing definition
Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants
and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before
considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has
been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.
Another definition of marketing is the "selling of products or services: the business activity of presenting products or services in such a way as to...show
more content...
This entire process is known as marketing management " the art and science of choosing target markets and getting, keeping, and growing customers
through creating, delivering, and communicating superior customer value" (Kotler & Keller, p.5).
To be successful in business, "a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of
consumer's needs, solving the problem, etc" (Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which
means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1). Companies and managers must learn to utilize marketing
research, as well as, strategy skills to fulfill customers' satisfaction. Management has to focus on exclusive marketing challenges presented by the new
era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future
success of the organization. Companies must meet,"the increasing importance of services as part of a product (offer, offering package) which cannot
be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of such research, facilitates managers in
realizing the importance of marketing to an organization's success and to be globally competitive.
In the article: It is time

Podcasts And Content Marketing Essay
Content marketing began as a simple concept; one simply wrote blogs and articles related to specific products and/or services and promoted them;
however, content creation in 2018 has come full circle. Businesses today have tried to keep up with content trends and have used different tools to
promote content in 2018.
Podcasts and Content Marketing
One of these content trends is the use of podcasts. Keep in mind that podcasting has been used by many professions for quite some time now but its
use in content marketing is relatively new. Podcasting is fast catching. Approximately 40% people in the US listen to at least one podcast on a regular
basis. This trend has been observed in both genders. In addition, podcast listeners often buy...show more content...
Format: Set up your basic show format. There is no right or wrong way to set up a podcast. The important thing is that you feel comfortable with the
entire idea, flow, and format. Some podcasters ask questions from the listeners, others only provide a running commentary, and yet others wait until
the end to answer questions. However, for effective content creation in 2018, it might be a good idea to interview an expert who answers relevant
questions.This way you can provide your audience with a more credible source and you also don't have to answer every question that your audience
may ask.
Length: Remember, a podcast should not go on forever. Most people keep it for 45–60 minutes. This seems like an appropriate length because anything
longer than this could bore your listeners and force them to sign off.
Engaging the listeners: One of the most critical elements of a podcast is that it should have content that is both engaging and interesting for the
audience. An effective way to do so is by picking up trending topics, invite guests and experts and keep the flow of information smooth and relevant.
Your audience wants to learn something and they want to derive information from your podcast. You need to make sure you are able to provide the
information. Therefore, your best content advice in 2018 is

Mccarthy's 4 The Principles Of Persuasion
Relevant Topics: Below are the topics relevant to the project: Branding & Marketing: Marketing is the process of creating, communicating and
delivering benefits that have value for customers (Johnston, 2015). Branding is the process of creating a unique name and image for the product in
consumers' mind (BusinessDictionary.com). A good marketing and branding strategy helps the organizations to create products and services with best
chances of making profits, set apart from your competitors, customer satisfaction, and greater sales motivates the employees to achieve more. Principles
of branding are differentiation, focus, simplicity, consistency, and visual appeal. The two main theories/principles used in marketing are McCarthy's 4
Ps and Porter's 5 forces. Persuasion: Persuasion is the process of changing a person's attitude or behavior towards an idea, event, person, or an object.
Persuasion specifically applies to the promotions, and builds on customer behavior to lead them to purchase. Persuasion is used to convince consumers
to purchase the products over competing brands, companies usually focus on differentiating their products, building brand awareness and loyalty, and
providing consumer education. The six main principles of persuasion are authority, likeability, reciprocity, consistency, consensus, and scarcity
(Cialdini, 2006). Some of the theories used to persuade consumers are amplification hypothesis, conversion theory, priming, scarcity principle, social

Marketing Essay
Chapter 1 Marketing Creating and Capturing Customer Value 1) According to the five–step model of the marketing process, the first step in marketing
is ________. A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers
superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and wants E)
designing a customer–driven marketing strategy Answer D Difficulty Moderate Chapter LO 1 Course LO Discuss the fundamental concepts of
marketing 2) ________ are defined as states of felt deprivation. A) Needs B) Ideas C) Demands D) Values E) Exchanges Answer A Difficulty Easy
Chapter LO 2 Course...show more content...
A) societal marketing B) marketing C) selling D) production E) product Answer E Difficulty Moderate Chapter LO 3 Course LO Discuss the
fundamental concepts of marketing 15) Voize, a leading mobile phone manufacturer, focuses on low labor costs and mass distribution to ensure the
continuous availability of its products at reasonable prices. Voize most likely follows the ________. A) customer–driving marketing concept B)
marketing concept C) societal marketing concept D) production concept E) selling concept Answer D Difficulty Difficult Chapter LO 3 Course LO
Discuss the fundamental concepts of marketing AACSB Analytic thinking 16) According to the product concept, a company should ________. A)
make products that

Reflection Paper On Marketing
At the beginning of this class, my main objective was to learn more about finance and learn about marketing. When I first review the class's syllabus,
I thought this class would be mainly about marketing and investments, but I was glad to find out that the class was about more than just marketing. I
would definitely say that I met my objectives and even more because I learned more than I was expecting. This class helped developed a security
about a business idea that was on my mind for years which is having my own private investigations company. Before this class, the idea of owning a
company about something that I am very passionate about was only just an idea and I never thought I could have been developed a possible marketing
plan. Thanks to this class, I was able to work on a marketing plan for my dream company. Even though some assignments were difficult, I felt that no
one could have taken the excitement I felt every single time I sat down to work on my own business marketing plan.
It is important to mention that my feelings about this great experience are truthful. I understand that some people might say that most students are not
truthful when given feedback about the class or the professor because they fear retaliation, but I am very happy to say this is not the case for me. I
am a very truthful person and I say it how it is, I am not the type of student that would write something nice to make the professor feel better or to
avoid a low grade, I just

Marketing Management Essay
"Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging
products and value with others." (Kotler et al, 2003:13). Marketing is a key aspect within a business and has several different functions. Some of these
functions include, research, analysis, promotion, pricing and distribution. These functions lead into the evolution of the five alternative concepts under
which organisations conduct marketing activities. The concepts include the production concept, the product concept, the selling concept, the marketing
concept and the societal marketing concept.
The production concept focuses upon the improvement of production and distribution efficiency,...show more content...
The last concept is; the marketing concept. This is a relatively new business philosophy with an outside in perspective, which begins with the target
market and works back. It is centred on achieving organisational goals and depends on determining the needs and wants of target markets. In order to
achieve these goals the whole organisation has to take responsibility for building relationships with the customers and maintaining these. Within the
organisation customer focus has to work from top down and bottom up. This means it has to be totally accepted by the whole work force and all staff
committed to building lasting relationship with customers. This concept is the most widely used concept of all five because it has proved to be
successful. This is mainly due to the reality that it focuses on the customer needs and wants, rather than on the internal organisations needs and wants.
In order for the organisation to adopt the marketing concept and give the customers what they want or need, they need to take a look at their target
markets. Most organisations do this by using a process known as segmentation. "Market segmentation is dividing a market into distinct groups with
distinct needs, characteristics, or behaviour who might require separate products or marketing mixes" (Kotler et al 2004:239). This means, building the
RIGHT relationships with the RIGHT people. For example, there is no

SEO Marketing Essay
World Delivery Company needing a top SEO Marketing Plan
Delivery industry is one of the most competitive business investments because of the high number of service providers in Ireland. As a result,
Companies need to constantly market their brands to not only stand out from their fellow competitors, but also help potential customers understand
their Company's logo. Studies have revealed that the business world is becoming digitized every day. This applies to advertising. Technology has paved
way for the development of online marketing strategies. They range from social media marketing, search engine optimization and email marketing
among others. We are going to focus our attention on search engine optimization. People are constantly...show more content...
Traffic has to be constant for a website to move steps up from its current ranking position. That's not all; your voted best Irish SEO Company will
help enhance your website for this strategy to b effective. This ranges from redesigning your website look and layout to give it a professional look.
In addition to this, your selected agency will ensure you upload high quality content on your site. They check from grammatical errors and sentence
structure among others. Lastly, they mobile optimize websites. This is the process of making websites easily accessible through mobile phones.
Search engines recently released a study that revealed most of their searches were carried out using mobile devices. This can effectively increase the
traffic of a site.
Top SEO marketing plan
All marketing strategies including SEO require a lot of planning of they won't work. There are many delivery Companies in Ireland that have
unsuccessfully tried using this online platform to advertise their products and services. The secret behind successful search engine optimization is
proper planning. Here are a few things to plan before commencing this strategy:
Start of by understanding the kind of website you would like to develop. It can be an ecommerce or a general website. There are some sites that are
competitive and need a lot of attention and funds when developing them.
Analyze the previous performance of your business while you were using other advertising

Marketing Strategies Essay example
Price, product, place and promotion, the four Ps of marketing, are fundamental for successful marketing communication. One of its goals is building
and reinforcing relationships with clientele, retailers and other people who the company markets their products to. But the main objective is to reach a
target market and affect their behavior through informing, convincing and reminding. They must reach out to new consumers and persuade then them
to purchase their product, while at the same time they must preserve their current customers. But the no matter how good the promotion, it can never
substitute for quality, enormously high prices or inadequate retail distrabution....show more content...
(http://media.wiley.com/product_data/excerpt/48/04713472/0471347248.pdf)
Environmental scanning, understanding the businesses target market and examining the external environment, also, is integral to determine business
opportunities and threats. To remain in existence, a business must be prepared to change their business strategies. This external environment includes
market trends and the social, political and economic environment.
(http://media.wiley.com/product_data/excerpt/48/04713472/0471347248.pdf)
A product typically has a four stage life cycle, with includes the introduction, the growth, the maturity and the declining stages of the product.
Technology generally has a shorter lifespan. Therefore, new product must be introduced earlier in the product's life span. (http://www.udel.edu/alex
/chapt12.html#life)
The introductory stage is when a new product is introduced to the market. A new product includes new models of an item that has already been in the
market. During the introductory stage of a product there is a very high failure rate. It varies from 60%–90%, depending on the trade. (http:/
/www.udel.edu/alex/chapt12.html#life) During this stage the company's marketing objective is to let the target market know of its existence. Push and
pull strategies, with ads and coupons, must be used. (http://www.learnmarketing.net/promotion.htm)
The product enters the growth stage next. As the product starts to be accepted by the target

Online Marketing Essay
These days, businesses are going for different ways to promote their products. Before the inception of the Internet, businesses were trying to promote
their products through conventional marketing strategies. But now the whole scenario has been changed dramatically. Whether it's a small business
or a corporate sector, every one out there is trying to promote their business through the Internet. The Internet has proven to be one of the most cost
effective ways for promoting product or service. There is hardly any platform like the Internet that can bring you such a good way to exhibit your
product or service on the global screen. With the help of Internet, globalization of businesses is becoming easier for people from all around the...show
more content...
Otherwise you are not going to get substantial amount of web traffic for your website. Web traffic is an essential element for success of your website
on the World Wide Web
. Websites that are receiving good amount of quality traffic are also gaining good business. If your website can gain good and
quality traffic then the client conversion rate will enhance. On the other hand you will be receiving a good amount of business deals.
Over the years, article writing has given online world many possibilities to promote businesses to their desired height. Now it's not remained as a secret
that article writing can bring us more number of quality traffic. Rather many webmasters choose to opt for article writing as an effective way to
promote their websites. Writing unique content can bring you tremendous success such as:
It always allows you to establish yourself as a specialist in your respective field.
It allows you to get connected with tons of potential clients that even don't know about you.
It allows you to get the name and fame for your company through your website.
Always try to produce unique and informative content so that your potential clients are never going to feel dozy about you.
The client conversion is sure to be enhanced with the writing and publishing of unique and informative articles.
Article writing can be taken as a powerful marketing tool through which you can make some tremendous publications about your business, product

Successful Marketing Strategies Essay

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