Google Analytics Seminar - part 2


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Part two of the Work Interactive/Crush Google Analytics seminar. Watch the videos on and read all about the seminar on our blog (

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  • In google analytics, a page view is counted everytime a page on your website loads. for example, if someone comes to your site, views page A, page B, then page A again then leaves your site, the totla page view for the visit is three.
  • for example, lets say that a user is browsing the google store, a site that has google analytics. he gets to the seond page and then gets a phone call. If he returns after 31 minutes of speaking, Google will count this as a 2nd visit and a new session.
  • A visitor is uniquely identified by an Google Analytics visitor cookie which assigns a random id to the user and combines is with the timestamp of the users first visit to the website. the combination of the random visitor id and the timestamp establish a unique ID for that visitor.
  • Generally, the visitors metric will be smaller that the visits metric which in turn will be smaller than the pageviews metric. for example, one visitor could visit a site 2 times and generate a total of 5 page views
  • A pageview is defined by the view of a page that is tracked by the Google analytics tracking code. If a visitor hits refresh after hitting the page, this will be counted as an additional pageview. If the user navigates to a new page then returns to the original page an additional page view will also be recorded. A unique pageview represents the number of visits during which the page was viewed whether 1 or more times. anotherword if a visitor views page A 3 times during 1 visit, Google will count this as 3 page views and 1 unique pageview,
  • The absolute unique visitors report counts each visitor during your selected date range only once. so, if visitor A comes to your site 5 times during the selected date range, and visitor B comes just once, you will have 2 absolute unique visitors.
    The new vs returning clasifies each visit coming from either a new visit, or a returning visitor. so when someone visits you site for the first time, the visit is clasified as a visit from a new visitor. if the person has browsed your website before, the visit is categorised as a visit from a returning visitor. A high number of new visits suggests that you are successfull as driving new trafiic to your site, while a high number of returning visitors suggests that the site content is engaging enough to encourage visitors to come back. You can view the “recency” report to see how recently visitors have visited. The loyalty report shows how frequently they return
  • The pageviews metric can be found in both the visitors overview and in the content section reports. most of the other reports show pages viewed per visit instead of pageviews. unique pages views is only found in the content section.
  • Google Analytics Seminar - part 2

    1. 1. Page View, Visits and Visitors Hosted by Work Interactive
    2. 2. Pageview A pageview is counted every time a page on your website loads
    3. 3. Visit A visit (or session) is a period of interactive between a browser and a website. Closing the browser or staying inactive for 30 minutes ends the visit.
    4. 4. Visitor A visitor is uniquely identified by a Google Analytics visitor cookie
    5. 5. Pageviews, Visits, and Visitors - The Basics
    6. 6. Pageview vs. Unique Pageviews Pageviews Total number of pages viewed Unique Pageviews Number of visits during which page was viewed
    7. 7. “Absolute Unique” vs. “New vs. Returning”
    8. 8. Pageviews, Visits, and Visitors in Your Reports •Pageviews and Unique Pageviews are found in the Content section •Visits can be found in most reports, including the Traffic Sources reports •Visitor metrics are found in the Visitors section
    9. 9. Interpreting Reports - Guidelines for Interpreting Data
    10. 10. Create Content for your Data
    11. 11. Looking for Trends •Trends provide context •Add context by measuring over a period of time
    12. 12. Interesting Changes in Trends
    13. 13. Data Driven Decision Making
    14. 14. Thank you for reading Got a question? Email Or call +44 (0) 845 658 1657