Insights and thoughts on the rise of the crowdfunding market - keynote Martijn Arets

WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
EXPEDITION
INSIGHTS AND THOUGHTS ON THE
DEVELOPMENT OF THE
CROWDFUNDING MARKET
AS A PART OF AN EMPERICAL
RESEARCH ON THE COLLABORATIVE
ECONOMY

CROWD
EXPEDITION
1. CONTEXT & RESEARCH
2. DUTCH CROWDFUNDING MARKET
3. CROWDFUNDING COMPARED TO
SHARING ECONOMY
4. KEY DILEMMAS AND CHALLENGES
5. RECOMMENDATIONS

CROWD
EXPEDITION
CROWDFUNDING
STUFF
MONEY
KNOWLEDGE
LABOUR
DEMAND
CROWDSOURCING
SHARING ECONOMY
‘GIG’ ECONOMY
STUFF
MONEY
KNOWLEDGE
LABOUR
SUPPLY
COLLABORATIVE (PLATFORM/P2P) ECONOMY

CROWD
EXPEDITION
THIS WILL INFLUENCE EVERY
INDUSTRY THE NEXT 10 YEARS.
BUT…….

CROWD
EXPEDITION
“WHAT IS THE REAL ADDED
VALUE AND POTENTIAL OF THE
COLLABORATIVE ECONOMY,
AND WHAT HAS TO CHANGE TO
MAKE THIS A SUSTAINABLE
MODEL FOR THE FUTURE?”

CROWD
EXPEDITION
TODAY:
SOME INSIGHTS AND THOUGHTS ON
THE DEVELOPMENT OF THE
CROWDFUNDING MARKET

CROWD
EXPEDITION
METHODS
- INTERVIEWS (+300 IN 12 COUNTRIES)
- ACTIVE PARTICIPATION (DEMAND AND
SUPPLY) > RANDOM INVESTMENTS IN +200
CAMPAIGNS, ASSISTING SEVERAL PROJECTS,
RUN 3 CAMPAIGNS MYSELF
- ANALYSE EXPERIENCE AND PROMISES
PLATFORMS
- LITERATURE
- FEED THE DISCUSSION BY ONLINE
PUBLICATIONS AND VIDEOS

CROWD
EXPEDITION
+150 CROWDFUNDING
PLATFORMS
ACTIVE ON DUTCH MARKET

CROWD
EXPEDITION
+150
PLATFORMS ACTIVE ON DUTCH
MARKET
SOURCE: DOUW&KOREN
donation
debt
convertible
equity

CROWD
EXPEDITION
+150
PLATFORMS ACTIVE ON DUTCH
MARKET
SOURCE: FUNDWIJZER.NL
10 biggest crowdfunding platforms on Dutch market

CROWD
EXPEDITION
CROWDFUNDING VS SHARING
• HIGHLY REGULATED MARKET > HIGH ENTRANCE BARRIER VS LOW/NOT/GREYAREA REGULATED
& LOW ENTRANCE BARRIER
• 2 YEARS AHEAD ON SHARING & GIG ECONOMY
• IMPACT OF EVERY NEW ASPECT IN COLLABORATIVE ECONOMY IS BIGGER ON SOCIETY
• SPEED OF ACCEPTANCE BY MARKET IS SIMILAR IN EUROPE (IF YOU DON’T LISTEN TO THE
MARKETERS)
• NOT EASY TO SCALE INTERNATIONALLY (LENDING & DEBT)
• LOCAL TRANSACTIONS (COMMUNITY)
• FROM ‘DOING GOOD’ TO ‘DOING BUSINESS’ WHEN GROWING

#1
CROWD
EXPEDITION
RESPONSIBILITY OF
PLATFORMS

CROWD
EXPEDITION
Q: HOW MUCH RESPONSIBILITY
DO YOU TAKE AS A PLATFORM?
responsibility
abilitytoscale
low high
highlow

CROWD
EXPEDITION
responsibility
low high
highlow
donation &
reward based
lending &
equity
abilitytoscale

CROWD
EXPEDITION
responsibility
low high
highlow
Kickstarter
Collin
Crowdfund
abilitytoscale

CROWD
EXPEDITION
VARIABLES
• CHECK IDEA, BUSINESSPLAN, FINANCIALS
• PERSONAL COMMUNICATION BEFORE, DURING AND AFTER
• AVERAGE INVESTMENT: KICKSTARTER <10K, COLLIN CROWDFUND +/- 100K
• SUCCES RATE: KICKSTARTER 31%, COLLING CROWDFUND +90%
• PROJECTS ACCEPTED ON PLATFORM: KICKSTARTER NEARLY ALL, COLLIN CROWDFUND: 25%

#2
CROWD
EXPEDITION
DEFAULTS AND RISK
• WHAT ARE THE REAL NUMBERS?*

CROWD
EXPEDITION
PRACTICAL CASE BY AN
INVESTOR
3 PLATFORMS (GVE, KOM, LDH), 8-25 INVESTMENTS PER PLATFORM
GVE: Promise 8,0%, Costs 0,9%, Default*25%, Expected 2,1%
KOM: Promise 7,0%,Costs 0,9%, Default*10%, Expected 4,1%
LDH: Promise 3,5%, Costs 0,0%, Default*00%, Expected 2,5%

CROWD
EXPEDITION
PRACTICAL CASE BY AN
INVESTOR
3 PLATFORMS (GVE, KOM, LDH), 8-25 INVESTMENTS PER PLATFORM
GVE: Promise 8,0%, Costs 0,9%, Default*25%, Expected 2,1%
KOM: Promise 7,0%,Costs 0,9%, Default*10%, Expected 4,1%
LDH: Promise 3,5%, Costs 0,0%, Default*00%, Expected 2,5%
SOUNDS FAM
ILIAR???

CROWD
EXPEDITION
http://therideshareguy.com/whats-the-real-commission-that-uber-takes-from-its-drivers-infographic/

#2
CROWD
EXPEDITION
DEFAULTS AND RISK
• WHAT ARE THE REAL NUMBERS?
• HIDDEN AGENDA OF PLATFORMS:
• THEY HAVE THEIR STORY TO SHARE
• WHAT IS THEIR ROLE? FINANCIAL ADVISORS?

CROWD
EXPEDITION
RECCOMENDATIONS
• CONSENSUS ABOUT COMMUNICATING DEFAULTS
• BETTER COMMUNICATION TO DEMAND & SUPPLY ABOUT RISKS > KICKSTARTER IS NOT A
STORE, TEST UK CROWDFUNDING
• REGULATIONS ON EUROPEAN LEVEL WILL OPEN THE MARKET
• DIFFERENCE BETWEEN CROWDFUNDING AND CROWD FINANCING > GOOD FOR REGULATION,
RESEARCH, ETC.

MORE INFORMATION
WEBSITE
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TWITTER
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OFFICE
WWW.COLLABORATIVE-ECONOMY.COM
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Insights and thoughts on the rise of the crowdfunding market - keynote Martijn Arets

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Insights and thoughts on the rise of the crowdfunding market - keynote Martijn Arets