Rusty Wallace was an effective sports marketer for Miller Brewing Company by helping them sell beer. He resonated well with retailers due to his racing success and personality. One of Wallace's most famous cars, the Penske Racing PSC-009 nicknamed "Midnight", led over one-third of possible laps in 38 starts and secured 13 wins between 1992-1995. Wallace had an impressive career spanning 16 consecutive years of winning in NASCAR.

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Rusty Wallace and Beer
“We’re involved in the world of sports marketing for one
reason: it helps us sell beer.
The biggest compliment that I can give Rusty—other
than that he is an awesome race car driver—is that he
does just that. He sells beer.
And how fitting is it that a kid from St. Louis sells Miller
beer? We love him for that!”
-Steve Lauletta
Director, Sports & Event Marketing
Miller Brewing Company

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Rusty Wallace and Beer

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Rusty Resonates with Retailers
“(A key factor in our NASCAR program) was utilizing
Rusty Wallace in meetings with key customers.
As a result of one such meeting, we were able to
secure our first placements in a 900 store retailer.
We had been working on this account for over two
years and Rusty sealed the deal. This retailer
continues to be a key account for us.”
-Scott Henderson
President, Living Essentials, LLC
Makers of 5-Hour Energy

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Midnight
Penske Racing PSC-009 (“Midnight”)
-One of the most legendary cars in NASCAR history
-13 wins, 30 top-fives and 31 top-tens in 38 starts
-Over 5000 laps led—over one-third of all possible laps
-Named “Midnight” when car’s first win came at the stroke of
midnight on 9/12/92 at Richmond International Raceway.
-Completely restored for display at the NASCAR Hall of Fame
upon Rusty Wallace’s 2013 induction

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Midnight

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Rusty Over the Years

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16 Straight Years of Winning

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16 Straight Years of Winning

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for more information, please contact:
greg wallace
vp / brand management
704.906.2550 I gwallace@rustywallace.net
rustywallaceincorporated
149 knob hill road
mooresville, nc I 28117 I usa
p: +1 704 799 2700
f: +1 704 664 2362
rustywallace.com I @rustywallace