DAN Europe will embark on a 3-month promotional road trip across the Mediterranean region to promote dive safety. A team of 3 DAN members will drive over 10,000 km through Italy, Malta, France, Spain and Portugal, visiting over 20 cities. The objectives are to strengthen relationships in the diving community, promote DAN's research and services, and connect with divers through social media. DAN will also run a competition to select dive/travel bloggers to document the trip and join the team.

1. The DAN Road Trip
2016

2. Hey there, buddy!
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3. The DAN Road Trip 2016 / 01
The route / 02
Let’s map it out / 03
Road trip objectives / 04
Meet and greet / 05
Search for dive/travel bloggers: the opportunity / 06
Event Branding / 07

4. The DAN
Road Trip 2016
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5. DAN Europe will this summer be embarking on a
promotional road trip across the Med.
The three-month tour will see a team of three DAN
members drive across 10,000 km to share their love
for diving and safety in 20+ cities.
THE DAN DIVE DRIVE 2016
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7. The Route
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8. THE ROUTE
10,000K. 20+ cities. 5 countries.
• Italy
• Malta
• France
• Spain
• Portugal
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10. Let’s map it out
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11. THE ROUTE
DURATION:
3 months
WHEN:
May 30th
- August 15th
WHERE:
Mediterranean (Italy, Malta, France, Spain, Portugal)
WHO:
DAN researcher, DAN representative and DAN
dive/travel bloggers
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12. Road trip
objectives
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13. BRAND AWARENESS MEET & GREET FUN & ADVENTURE!
Strengthening relationships
with the community
ROAD TRIP OBJECTIVES
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14. Meet and greet
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15. • Promoting dive safety and health research among divers
• Cruising around in a DAN branded van
• Search for dive/travel blogger competition
• Connecting with dive enthusiasts through social media
• Reaching out through video journal and blog
MEET AND GREET
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16. Search for dive/travel
bloggers: the opportunity
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17. SEARCH FOR A DIVE/TRAVEL BLOGGER: THE OPPORTUNITY
A month-long campaign will be run on social media,
supported by coverage on travel and dive websites to
help find the right candidates. The chosen candidates
will join the DAN team on a voluntary placement to
visually document the adventure on DAN’s exclusive blog
and social media platforms. All travel expenses will be
covered, including accommodation, transportation, food
and sightseeing.
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18. Event Branding
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19. THE BRAND
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20. THE BRAND
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21. THE BRAND
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22. THE VAN
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23. THE VAN
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24. THE T-SHIRTS
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25. THE VAN
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26. THE FLYER
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27. THE STICKERS
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28. THE BOTTLE TAG
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29. THE INSTAGRAM FRAME
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30. SOCIAL MEDIA
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31. Thanks.

32. Follow us.