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Introduction to Creative Connect
1. e os
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i d e o os
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or du ub o v dba iew -to
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o P ut em iral ee
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C Y V F R H
Videos
Friday 5 April 2013
3. WHY INTERNET VIDEOS ?
ENTERTAINING
Average visitors spend 6 minutes on sites with video & 60 seconds on text-only sites
INFORMATIVE
BRANDED
INTERNET VIDEOS
Friday 5 April 2013
4. WHY INTERNET VIDEOS ?
ENTERTAINING
Visitors who see your product videos are 85% moreINFORMATIVE
likely to buy your product
BRANDED
INTERNET VIDEOS
Friday 5 April 2013
5. WHY INTERNET VIDEOS ?
ENTERTAINING
INFORMATIVE
BRANDED
50% people who watch a quality video will do what the video asks them to do
INTERNET VIDEOS
Friday 5 April 2013
6. WHY INTERNET VIDEOS ?
ENTERTAINING
INFORMATIVE
BRANDED
93% people visiting your website expect to see some typeVIDEOS
INTERNET of video on it.
Friday 5 April 2013
7. WHAT WE HAVE TO OFFER
ENTERTAINING
INFORMATIVE
BRANDED
INTERNET VIDEOS
Friday 5 April 2013
8. HOW WEB VIDEO CONTENT CAN
HELP YOUR COMPANY?
ATTRACT ATTENTION
BUILD BRAND VISIBILITY
With proper optimization, video increases the chance of a front-page-Google result by 53x.
(Forrester, Jan 2010)
Friday 5 April 2013
9. HOW WEB VIDEO CONTENT CAN
HELP YOUR COMPANY?
START CONVERSATIONS
ADD A PERSONAL TOUCH
Approximately 50% of people who watch a “quality” video will take whatever action that
video asks them to do.
Friday 5 April 2013
10. HOW WEB VIDEO CONTENT CAN
HELP YOUR COMPANY?
HAVE IMPACT
SPEND MORE TIME
The average length of time spent by every visitor on text-only sites is 60 seconds
and the time spent on sites with video? It’s 6 minutes. Talk about being glued.
Friday 5 April 2013
11. HOW WEB VIDEO CONTENT CAN
HELP YOUR COMPANY?
GENERATE SALES
EASY SALES PITCH
Visitors who view product videos are 85% more likely to buy than visitors who do not.
(Internet Retailer, April 2010)
Friday 5 April 2013
12. HOW WEB VIDEO CONTENT CAN
HELP YOUR COMPANY?
INCREASE VISITORS
CUSTOMER BASE
Video results appear in about 70% of the top 100 listings, the type of content most often displayed
in universal or blended search results.
(Marketing Week, 2011)
Friday 5 April 2013
13. WHAT CREATIVE CONNECT CAN DO
FOR YOU ?
CORPORATE VIDEOS
These videos can be introductory videos about the
brand, essentially highlighting their achievements.
Friday 5 April 2013
14. WHAT CREATIVE CONNECT CAN DO
FOR YOU ?
PRODUCT VIDEOS
These videos will showcase a range of products &
services offered by a brand.
Friday 5 April 2013
15. WHAT CREATIVE CONNECT CAN DO
FOR YOU ?
PORTFOLIO VIDEOS
This type of video could give a glimpse of entire
offering by a particular brand.
Friday 5 April 2013
16. WHAT CREATIVE CONNECT CAN DO
FOR YOU ?
WEEKLY BRAND UPDATES
A brand’s regular video update section, where they
show off their brands achievements, celebrity talks,
Customer feedback etc.
Friday 5 April 2013
17. WHAT CREATIVE CONNECT CAN DO
FOR YOU ?
MEET THE PROFESSIONALS
Who’s the Industry professional in town?
Talk with established names from the industry &
Find out more about their success stories.
Get inspired.
Friday 5 April 2013
18. WHAT CREATIVE CONNECT CAN DO
FOR YOU ?
HOW TO VIDEOS
Tips on how things should be done.
Pointers one should keep in mind while purchasing a
product. The list is never-ending.
Friday 5 April 2013
19. WHAT CREATIVE CONNECT CAN DO
FOR YOU ?
ADVICE VIDEOS
These videos are about what’s hot & what’s not.
Do’s and Don’ts of the industry.
Friday 5 April 2013
20. OUR CLIENTS
Makemytrip.com’s latest viral video
promoting it’s Bus booking services.
Grehelakshmi magazine’s coverpage photoshoot
brought alive with a video that engages it’s reader
A corporate video highlighting the
benefits of their upcoming launch ‘Atlas’
A concept video explaining the meaning of
Liberal Arts to it’s students
A promotional video for the
NGO - Naandi Foundation
Friday 5 April 2013
21. OUR CLIENTS
Productions for Bharat Matrimony TV
to engage in consumer conversations
MyMobileTV showcases Phone Reviews, launches &
celeb’ interviews with over 50,000 views/month
Employee Motivation video for
Sayaji group employees
Career guidance videos for Eduignite to
help students.
Film commemorating
125 years of The Daly College
Friday 5 April 2013
22. THANK YOU
www.creativeconnect.co
Friday 5 April 2013
