One of the training decks Fission Strategy presented at #BikePed15

1. Partnering with Diverse
Communities

2. Creating and Acting Together
Community Partnerships

3. 1. To recognize one’s own values and perceptions regarding
diversity & inclusion partnerships
2. To identify benefits, barriers, and effective strategies for
diverse partnerships in programmatic efforts
3. To assist participants in gaining additional skills for
integrating community partnerships in their daily efforts
Learning Objectives

4. ➢ Privilege Circle
➢ CP Framework
➢ Spectrum of Attitudes towards
Diverse Communities
➢ CP Definitions
➢ Effective Elements of YAP
Overview
➢ Benefits of Effective Community
Partnership
➢ Barriers and Strategies
➢ Ways to Incorporate CP into your
Work

5. 30 - 45 Minutes Privilege Circle

6. Generational Identity
➢ Greatest: born before 1928, fought
and won WWII
➢ Silent: born between 1928 and 1945
➢ Boomer: born between 1946 and
1964, post-WWII fertility boom
➢ Gen X : born between 1965 and 1980
➢ Millennial: born after 1980, came of
age at turn of Millennium

7. Racially/Ethnically Diverse
Millennials Adults 30+

8. Racial Demographics Over Time

9. Generational News Sources
Silent Boomer Gen X Millennial
Television 82 76 61 65
Internet 13 30 53 59
Newspapers 50 34 24 24
Radio 15 20 22 18
Other 5 3 5 4

10. The Digital Divide
Source: 2013 Census

11. Sexual Orientation
Source: Pew Research Center

12. Social Media and Gender
Use Social
Networks*
Facebook Twitter Instagram LinkedIn YouTube
Men 71% 66% 15% 15% 24% 54%
Women 76% 76% 22% 20% 19% 46%
*Percentage of internet users.
Source: Quicksprout

13. Social Media Landscape

14. Community Partnership Framework

15. Why Partner with communities?
➢ Organizations are more
sustainable
➢ Organizations are more
effective
➢ Communities have the RIGHT
to be involved

16. From Community Infusion
Community
Infusion
Model
Better health outcomes +
More responsive communities +
Better prevention/intervention
programs and policies
= OPTIMAL HEALTH &
MESSAGING RESPONSE
More inclusive & effective
decision-making processes
Enhanced social
capital and civic
involvement
Community
partnerships

17. Spectrum of Attitudes

18. Community as Objects
➢ You know what is best for this
community and control
situations in which they allow
them to be involved
“Speak No Evil, See No Evil, Hear No Evil” by
let.book is licensed under CC BY 2.0

19. Community as Recipients
➢ You allow community
members to take part in
decision-making because
they think the experience will
be “good for them”

20. Community as Partners
➢ You respect community
members as having
something significant to offer
now, recognizing the greater
impact diverse communities
bring to a project.
communities are encouraged
to become involved.

21. Community as Leaders
➢ You respect community
members as having
something significant to offer
now and make space for their
leadership as staff, as board
members, and thought
leaders.

22. Community Partnership Definition
➢ Integrates target communities
realistic perspective with
professional adult’s
experiences.
➢ Offers each party opportunity
to suggest and make
decisions.
➢ Recognizes and values
contribution of each.

23. What a CP is NOT!
➢ They are not ways to hide the
fact that programs are
designed, developed and run
by folks of privilege.
“silent diversity” by DryHundredFear is licensed under CC BY 2.0

24. Effective Elements (Part 1)
➢ Clear, established goals
➢ Shared decision-making
power
➢ Commitment from highest
level of organization
➢ Clear roles and
responsibilities
➢ Selectivity/recruitment

25. Effective Elements (Part 2)
➢ Provide training
➢ Awareness of different
communication styles
➢ Participation is valued
➢ Include room for growth
➢ Remember communities have
other interests

26. Benefits of an Effective CP
For Organizations?

27. Barriers & Strategies

28. Barriers
➢ Attitudes/Assumptions
➢ Logistical
○ Time
○ Transportation
○ Food
○ Equipment/Support
○ Procedures & Policies
○ Training

29. Case Study 1: The Fundraiser
Riley is the Communications Director at Organization X. Organization X
is planning their big end of year fundraiser and would like to feature
some of the young people from their youth group in the fundraising
email.
Riley tells Addy, a senior citizen, to write their story and that it will be
sent out to the organizations list, and tells Addy what to say. The end of
year fundraising is set to go out in two weeks. However, due to internal
sign off processes Addy has 48 hours to write her story. Also, to be
featured Addy needs to get a high resolution head shot taken.

30. 1. What barriers are in place for Addy?
2. What tools or strategies can be used to address those barriers?

31. Tools to Address Barriers - Organization
➢ Trainings (cultural competency, etc)
➢ Develop policies on diverse communities
interactions
➢ Conduct needs assessments
➢ Write grant proposals/raise funds
➢ Replicate successful programs
➢ Share decision-making power
➢ Have commitment from highest level
➢ Provide proper equipment (computer, etc)

32. Tools to Address Barriers - Individual
➢ Establish clear goals &
responsibilities
➢ Be aware of different
communication styles
➢ Include room for growth
➢ Remember youth have other
interests
➢ Flexibility and patience
➢ Be open and non-judgmental

33. Case Study 2: The Social Media Intern
Rocky, a recent college graduate, Latino DACA-mented student is very
excited to start his internship as a social media associate at Organization
A! He arrives on his first day and does not have clear messaging frames
for the organization and is tasked with doing latino outreach. His first
task is to generate Organization A’s quarterly appeal fundraising appeal
email in both English and Spanish. The following week, when he tries to
make a suggestion for the format of the next appeal letter, his supervisor
says “We’re set already, Rocky.”

34. 1. What barriers is Rocky facing?
2. What tools or strategies can be used to address those barriers?

35. EVERYONE
1. Identify upcoming campaign that will
involve new communities or that you
would like to involve new
communities.
2. How could you incorporate
community partnerships into that
event?
3. Present back to group.

36. Diversity Spectrum

37. Photographs
“Ciclavia 2011” by Henry Jose is licensed CC BY 2.0
“Popsicles (89 of 108)” by Randall Myers is licensed CC BY 2.0
“Popsicles (42 of 108)” by Randall Myers is licensed CC BY 2.0
Icons
"Wheelchair" icon by José Campos via the Noun Project
“Speech-Bubble” icon by James Fenton via the Noun Project
“Running” icon by Melonnie Manohar via the Noun Project
“Businessperson” icon by Juan Pablo Bravo via the Noun Project
“Shopping” icon by Juan Pablo Bravo via the Noun Project
“Shopping-2” icon by Juan Pablo Bravo via the Noun Project
“Cyclist” icon by Ealancheliyan S via the Noun Project
“Walking” icon by Irene Hoffman via the Noun Project
“Programmer” icon by Hadi Davodpour via the Noun Project
“Texting” icon by Luis Prado via the Noun Project
“Follow” icon by Björn Andersson via the Noun Project
“Bicycle” icon by Sergi Delgado via the Noun Project
“Senior Couple” icon by Milton Raposo C. Rêgo Jr. via the Noun Project
“Bicyclist” icon by Les vieux garçons via the Noun Project
Attributions
“Day 18.06_ Umthombo Wesizwe_ family” by Frerieke is licensed CC BY-NC 2.0
Global Water Partnership Global Strategy: 2020 Vision_10 by worldwaterweek is licensed CC BY 2.0