2. Executive Summary
- Company analysis on Facebook, Twitter, and YouTube
- Facebook is ICPC’s biggest platform
- Commonalities in trends with types of posts across platforms
3. Present Success of Facebook Efforts
- Big announcements about the competition in the post did well
- Photo posts
- Posting in the morning
4. Suggestions for Facebook Improvement
- Less video and linked posts
- Post more in the mornings
- Monthly check-in period to see if improvements are working
5. Goals and KPIs for Facebook Content Creation &
Engagement
- Take more pictures at events, or with the participating teams
6. Present Success of the Twitter Efforts
- Big announcements and important information about the competition were
successful tweets
- The tweets that had the most engagement and impressions had messages
that were clearly written, so that their audience could understand
- Posts with hashtags
7. Suggestions for Twitter Improvement
- Steer away from unclear text in your tweets and try to make your message
relevant to a large audience in your following.
- More tweets with important messages or messages that relate to a large
group of people in their audience
- Prime time posting
- Monthly check-in to see improvement progress
8. Goals and KPIs for Twitter Content Creation &
Engagement
- Make a list of hashtags that are relevant to your message to include in your
posts
- Post more in the mornings
9. Present Success of YouTube Efforts
- The videos with the highest number of views seemed to give good, valuable
information to the audience.
- Composite and Interview types of videos had the longest watch time.
- ICPC gained the most subscribers after posting videos with informational
titles
10. Suggestions for YouTube Improvement
- Use less narrowly focused videos and posting more general topic videos if
you want to attract more subscribers.
- Reduce the number of staff highlights
- Monthly check-in period to see if improvements are working
11. Goals and KPIs for YouTube Content Creation &
Engagement
- Focus more on the contestants/participants
- Videos should concentrate mostly on informing ICPC audience
