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Digital Concepts 02 24 09

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Digital Concepts 02 24 09

  1. 1. Case Study: Digital Concepts in Action Presented by Lori Tokunaga February 26, 2009 THE HOFFMAN AGENCY
  2. 2. Two-step Approach Engage Establish a Presence 2 THE HOFFMAN AGENCY
  3. 3. Why Wikipedia? 10.175 billion page-views in September  alone; most in the U.S. Intentional misinformation: 6.8%  3 THE HOFFMAN AGENCY
  4. 4. Wikipedia: The Organization Page 4 THE HOFFMAN AGENCY
  5. 5. Wikipedia: The Community 5 THE HOFFMAN AGENCY
  6. 6. Wikipedia: The Subject Page 6 THE HOFFMAN AGENCY
  7. 7. Wikipedia: The Process Continued Organization Wiki Organization Mentions Subject Revisions Subject Wiki 7 THE HOFFMAN AGENCY
  8. 8. The Case for Blogging 8 THE HOFFMAN AGENCY
  9. 9. The Case For Blogging: Leveraging Timely News Events 9 THE HOFFMAN AGENCY
  10. 10. The Case For Blogging: Leveraging Timely News Events 10 THE HOFFMAN AGENCY
  11. 11. The Case For Blogging: Leveraging Timely News Events 11 THE HOFFMAN AGENCY
  12. 12. The Case For Blogging: Announcements 12 THE HOFFMAN AGENCY
  13. 13. The Case For Blogging: Announcements 13 THE HOFFMAN AGENCY
  14. 14. The Case for Blogging: Announcements 14 THE HOFFMAN AGENCY
  15. 15. The Case for Blogging: Syndication 15 THE HOFFMAN AGENCY
  16. 16. Engaging in Online Conversations 16 THE HOFFMAN AGENCY
  17. 17. Results Unique Visitors to the SVTC Web Site 10,000 7,823 8,000 6,257 5,939 5,342 5,347 5,157 6,000 4,000 2,000 0 Aug Sep Oct Nov Dec Jan 2009 2008 17 THE HOFFMAN AGENCY
  18. 18. Results 18 THE HOFFMAN AGENCY
  19. 19. 19 THE HOFFMAN AGENCY

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