2. Welcome
We are Summit Communications, and we have created a
strategic communication plan for the planning and
preparation of Street Party to increase awareness,
attendance and support.
In this presentation we will cover the following topics.
S.W.O.T. Analysis
Objectives, Strategies and Tactics
Suggested Research
Media Kit
Media Budget

3. S.W.O.T. Analysis
STRENGTHS
Live Band/Entertainment
Live and Silent Student Art Auctions
Dancing
Complimentary food, wine, beer and soda
Wine Pull
More laid‐back atmosphere than other
charity events
Established for 40 years
WEAKNESSES
High ticket prices
Band entertainers that are not well known
Low number of volunteers to work party
No advertising budget
OPPORTUNITIES
Bring on a local well‐known Chairperson
Bring on a local well‐known recording
artist/band for entertainment
Implement a year‐round awareness campaign
for Street School/Street Party
Gain local sponsorships from media outlets
to promote Street Party
THREATS
Cannot fundraise from October to
mid‐November
High levels of charitable competition
Limited Budget
Venue Availability
Late/No commitment from chairperson

4. Objectives, Strategies &
Tactics
Objective: This plan creates a yearlong campaign to
increase attendance at Street Party to more than
400 attendees, while increasing donations and
sponsorships in preparation for and during the
event.
 Branding Strategy
 Social Media Strategy
 Public Relations Strategy
 Event Planning Strategy

5. Branding Strategy
40 in 2014
 Year long
campaign
 Feature 1 well-
known Tulsan
per month
throughout the
year
 Increase
awareness of
Street School
and Street Party

6. Social Media Strategy
 Increase fans, followers and friends by a minimum of
2o percent by following the Social Media Topic
Calendar
 Increase awareness of Street School and Street
Party through the following social media platforms
 Facebook
 Twitter
 Instagram
 Pinterest

7. Public Relations Strategy
 Secure two television media segments per quarter
 Secure one radio spot per quarter
 Gain a media sponsor for Street Party
Event Planning Strategy
 Follow the suggested Event Planning Timeline to
maximize efficiency while planning Street Party 2014

8. Suggested Research
 Focus Group
 Recruitment Screener
 Moderator’s Guide
 Survey

9. Media Kit
 Backgrounder
 Fact Sheet
 Media Alert
 Pitch
 News Release
 Sample Social Media Posts

11. Thank you!
We appreciate each of you for giving your time
today to come and listen to our strategic
communication plan for Street Party presented by
Street School.