Use what you sell! Man kann alles alleine machen oder aber auch auf Partner setzten, so wie es die Strategie der Deutschen Telekom ist. Dieser Vortrag gibt einen Einblick wie die unternehmensinterne Nutzung von LiveStream Perform als kleines U-Boot Projekt gestartet ist und nun mit großem Erfolg weltweit für alle Telekom Mitarbeiter implementiert wurde. Vortrag von Mark Nierwetberg und Jens Herrmann beim Corporate Startup Summit 2015

1. Storytelling&Storytelling&
Eatyourowndogfood…
Turningahobbyintoaproduct
1

2. CONTENTS
I. Hurdles&Solutions
II. Insideachallengingproject
III. Anewproductisborn:LiveStreamPerformforEnterprises
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3. I.Hurdles&Solutions:
E t d f d & St t lliEat your own dog food & Storytelling
At the beginning of the 1980’s, working with a PC was not at all a common
practice. Typewriters were THE office tool. But Apple believed in their own
product and started their revolution on the inside first:
“Goal: by January-1-1981, NO typewriters at Apple... We believe the
typewriter is obsolete. Let's prove it inside before we try and convince our
customers.”Apple-President Mike Scott - 1980
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4. I.Hurdles&Solutions
E t d f d & St t lliEat your own dog food & Storytelling
Put it on the relevant agenda.
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5. I.Hurdles&Solutions
Pil t U d d & Sk ti N t kPilots, Undergrounds & Skeptics, Networks
 Piloting&Underground–don’tputitallonyourplate
 Start with Europe & Technology, NOT with the whole Group DTp gy, p
 Start with parts of employees (e.g. executives)
 Skeptics–never hide,embrace early
 Security, NT, IT
 Networks –whoisyournaturalalley–andwhoisclosetohim?
 Corporate Communicationp
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6. I.Hurdles&Solutions
Wh d h t dd thWho and how to address them
 Sometimesitisnotwhatyousay,itisyourtitle.
 Areyoubettingontherighthorse?
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7. II.Insideachallengingproject
F BYOD t BYOC (b i )From BYOD to BYOC (bring your own camera)
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8. II.Insideachallengingproject
B ild t id d d d d h t tBuild a team, avoid dead ends and use short cuts
 “sometimes, no process is as good as the way around it”
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9. II.Insideachallengingproject
I t t h t d h t h d b fInternet hosted, what we had before
Example DesignCorporate HQ
 Corporate Webcasts available to
all users, at any time, regardless
of conc rrenc and net ork
p g
Encoder /
Broadcaster
LiveStream
Perform
Cloud
of concurrency and network
 High Quality Video and Audio
rather than having to rely on just
audio to overcome infrastructure
constraints
A i l b
Remote
Office
Simulated Multicast
 Access to internal webcast across
all devices and locations without
bandwidth constraints
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10. II.Insideachallengingproject
E t i d I t t h t d h t hEnterprise and Internet hosted, what we have now
 Secure enterprise hosted
Distribution servers
 Internal and external event
streaming of press conferences,
share holder meetings and others
at the same time
 Multisource delivery
 Distribution source via only one
location
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11. III.Anewproduct isborn:LiveStreamPerform
f E iforEnterprises
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12. III.Anewproduct isborn:LiveStreamPerform
f E iforEnterprisessBroadcastersT&Media/BOTTerprise
alEvents
porate&Ente
orts&Globa
Corp
Spo
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13. Whencanwestreamyou?
It’stimetogolive!It stimetogolive!
Anymorequestions?