What's the main driver of digital growth? According to a recent comScore report, it's ALL coming from mobile devices. This presentation outlines some crazy stats about digital growth via mobile, consumer behavior online and mobile marketing projections. - Mobile now represents 65% of all digital media time and smartphone apps encompass nearly 50% of all time spent online. - Virtually all 18-34 year-old millenials are mobile users and 20% don't use desktop at all. - The use of mobile to research products and perform online transactions is rapidly increasing. - Mobile video streaming is on the rise and mobile engagement on YouTube has nearly doubled in the last two years. - Mobile ads in the last year were nearly 3X more effective than their desktop counterparts when it cam to purchase intent. - Mobile commerce experienced a 56% annual growth in the last year and represents 1 out of every 6 digital dollars spent online. - Mobile accounted for 63% of all online retail visits and outperformed desktop every day this past holiday season. - Nearly 80% of social media time is now spent on mobile devices. - Marketing leaders have projected a 160% increase in mobile advertising spend over the next three years. - Mobile is anticipated to account for 45% of all online commerce by 2020.