Content marketing is a powerful way to reach customers. Learn the top 4 content marketing mistakes that could be costing you money & what you can do about them.

1. Top 4 Content Marketing mistakes
that is costing you $$$ and what
you can do about it.

2. 1. Not Tapping Into the Power of Visual Cues!
When it comes to content marketing, visuals are key. Not
only do images draw the eye-catching attention of your
readers, but they can also help you to tell a story and
break up large chunks of text while helping your craft
relevant content.
However, many business owners make the mistake of
using the wrong type of images for their content.
Using stock images that don’t connect with your target
audience or that have been used too many times can be
distracting and can make your content seem generic and
impersonal.
Instead of boosting your content performance, it takes
away from it. So, what do you do?

3. Solution - The right kinds of imagery!
The right types of images to include in your content are things like
infographics, graphs, GIFs, and memes.
These visuals should be tailored to your industry and should appeal
to your target audience.
You can look at using video marketing to enhance the experiential
pull of your website! Investing in custom visuals/video content will
ensure that your content stands out from competitors and helps
you build strong relationships with potential customers.
In short, including quality custom visuals in your content is
essential for any business that wants to stand out from the
competition and achieve its content goals!
Not only will they draw attention and help you tell a story, but
they’ll also help you build strong relationships with potential
customers. Don't miss out on this opportunity to make a lasting
impression!

4. 2. TMI- Too Much Information
Copywriting is an art form, but too often business
owners and marketing teams are guilty of going
overboard in their descriptions.
While it’s important to make sure your content is
descriptive, you don’t want it to be overly
long-winded or excessively wordy.
Doing so will not only turn off readers, but it can
also negatively affect your search engine
optimization (SEO).

5. Solution - Conversational copywriting
Conversational copywriting is the key to creating content
that resonates with your target audience.
It’s an art form of writing how you talk and keeping the
language simple and easy to read. Instead of using technical
jargon or overly descriptive words, conversational
copywriting focuses on natural language and contractions
that speak directly to your readers in a way they can relate
to.
By using conversational copywriting, you can capture the
attention of your audience with engaging stories and
helpful information while also building relationships with
them.

6. 3. Unfriendly User Experience!
In the modern age, it's no surprise that almost everything
is mobile. Businesses that want to stay competitive need
to embrace this new reality.
Customers expect more from their digital experiences —
they want convenience and ease of use. A site that is slow
to load or difficult to navigate will lead to frustrated
customers who simply move on to other businesses.
A website optimized for mobile devices is a must-have
for any business looking to reach its ideal customers. If
your site isn't easy to navigate and loads quickly on
mobile devices, you're missing out on a huge opportunity.
Additionally, search engines prioritize websites with
great mobile experiences, meaning those without one
are less likely to show up on the first page of results.

7. Solution - Become mobile-friendly
& Enhance User Experence
The mobile experience is increasingly important for all
businesses — poor experiences on mobile devices can
cost you dearly — from a loss of potential customers
due to slow loading times or difficult navigation, to
decreased search engine rankings due to unoptimized
content.
Mobile optimization should be at the top of your list
when it comes to creating content that resonates with
your users.
Investing time into optimizing your content for mobile
devices is an essential part of any successful digital
marketing strategy!

8. 4. Failing to Understand Your Audience!
One of the biggest mistakes content marketers make is
failing to understand their audience.
It's important to know who your ideal customers are and
what their needs are by researching keenly on audience
types.
Without a clear understanding of the target audience,
there is a high chance that the content produced may not
resonate with their interests, needs, or pain points.
This can result in the production of irrelevant content
that fails to capture the audience's attention or interest.

9. Solution - Create Target Personas.
Creating customer personas is an invaluable part of
any successful content marketing strategy.
To create customer personas, you should first research
your target audience and gain an understanding of
their needs and motivations.
Next, use data analytics tools to track how readers
interact with your content and figure out which pieces
of content perform best.
This will help you focus on creating more of the type of
content that resonates most strongly with your
customers — giving you a leg up on the competition.
Investing time in creating customer personas is a
surefire way to ensure the success of your content
marketing efforts!