1. Transforming Your
Unstructured Data Into
Customer Insights
What Is
Unstructured Data?
The Importance of
Unstructured Data
Unstructured data is digital information
that exists in many formats and doesn’t
follow conventional data models. This often
makes it difficult to store and manage in a
traditional relational database management
system (RDBMS).
—
—
Unstructured data contains a wealth of information — such
as rich customer insights — that can help guide important
business decisions.
—
—
Gathering and managing unstructured data can help
organizations thrive in competitive environments.
Examples of
Unstructured Data
Emails
Photos
Videos
Audio files
Invoices
Text messages
Webpages
Open-ended
survey responses
How to Gather Manage
Unstructured Data
for Customer Insights
—
—
Run a successful Voice of the Customer (VoC) program.
—
—
Use public, cloud-based storage, external drives or­data
lakes to access and store your unstructured data and
structured data.­
—
—
Analyze unstructured data using AI-powered tools
and dashboards.
-
-
Pair unstructured data with structured data to
effectively segment your customers and serve them
the most relevant offers.
Sources: sisense.com/blog/the-data-journey-from-raw-data-to-insights | monkeylearn.com/blog/unstructured-data-management | monkeylearn.com/blog/
unstructured-data-analysis | beyondthearc.com/wp-content/uploads/BTA-Blog-Top5-ways-increase-value-using-unstructured-data | forbes.com/sites/
bernardmarr/2019/10/16/what-is-unstructured-data-and-why-is-it-so-important-to-businesses-an-easy-explanation-for-anyone | nexusfrontier.tech/blog/unstructured-
data | citisoft.com/insights/blog/tips-for-managing-unstructured-data | wavicledata.com/guides/how-do-you-transform-unstructured-data-into-customer-insights-
start-with-a-voice-of-customer-voc-program | netapp.com/data-storage/unstructured-data/what-is-unstructured-data | mongodb.com/unstructured-data