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Transforming Your Unstructured Data into Customer Insights

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Transforming Your Unstructured Data into Customer Insights

  1. 1. Transforming Your Unstructured Data Into Customer Insights What Is Unstructured Data? The Importance of Unstructured Data Unstructured data is digital information that exists in many formats and doesn’t follow conventional data models. This often makes it difficult to store and manage in a traditional relational database management system (RDBMS). — — Unstructured data contains a wealth of information — such as rich customer insights — that can help guide important business decisions. — — Gathering and managing unstructured data can help organizations thrive in competitive environments. Examples of Unstructured Data Emails Photos Videos Audio files Invoices Text messages Webpages Open-ended survey responses How to Gather Manage Unstructured Data for Customer Insights — — Run a successful Voice of the Customer (VoC) program. — — Use public, cloud-based storage, external drives or­data lakes to access and store your unstructured data and structured data.­ — — Analyze unstructured data using AI-powered tools and dashboards. - - Pair unstructured data with structured data to effectively segment your customers and serve them the most relevant offers. Sources: sisense.com/blog/the-data-journey-from-raw-data-to-insights | monkeylearn.com/blog/unstructured-data-management | monkeylearn.com/blog/ unstructured-data-analysis | beyondthearc.com/wp-content/uploads/BTA-Blog-Top5-ways-increase-value-using-unstructured-data | forbes.com/sites/ bernardmarr/2019/10/16/what-is-unstructured-data-and-why-is-it-so-important-to-businesses-an-easy-explanation-for-anyone | nexusfrontier.tech/blog/unstructured- data | citisoft.com/insights/blog/tips-for-managing-unstructured-data | wavicledata.com/guides/how-do-you-transform-unstructured-data-into-customer-insights- start-with-a-voice-of-customer-voc-program | netapp.com/data-storage/unstructured-data/what-is-unstructured-data | mongodb.com/unstructured-data

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