This document discusses unlocking new ecommerce opportunities in the sports and games industry through scoring boards and scoring carts. It suggests that scoring boards and carts can serve as platforms to sell game-related products and merchandise during events. The document also proposes that sports and games represent lifestyle and fashion channels that could expand ecommerce to non-game items. In summary, the document examines how integrating ecommerce capabilities into scoring systems at sports and games could create new sales avenues.