This document discusses strategies for attracting and retaining talent in the field service industry. It notes that the current workforce is aging, with over 30% of engineers over 45 years old, so there is a need to attract younger talent. When hiring, companies should focus on competencies rather than just qualifications to find the best long-term fit. The document also emphasizes the importance of understanding engineer motivations, such as competitive pay, training, and career progression opportunities, in order to retain top talent as the candidate market has become increasingly driven by employee choice. Regular communication and enhancing an employer's brand are also recommended for talent retention.