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Health 2.0 - September 26, 2016
Eric Schneider, M.D., M.Sc.
Senior Vice President for
Policy and Research
Designing Consumer
Digital Health for
Patients and Caregivers
What Do They Tell Us?
Can consumer-facing technology transform health care?
Current investments in digital health are not
addressing populations with major health-
related needs
• Among 92 funding deals in digital health
• Only 22% aimed at patient care
• 4 focused on senior care vs. 7 focused on
fitness/nutrition
Source: Dan Diamond, “Insiders: Silicon Valley is blowing its chance to ride the silver tsunami,” Politico, 9/21/2016
Project Sage (http://www.sagehealthadvisor.com/)
Human-Centered Design
• Preparatory
• Interviews with health care innovation experts
• Workflow mapping with care managers
• Virtual stories: patients and caregivers online
• In-home shadowing: seven patient/caregiver dyads
• Bay Area and New York City
• Concept shaping labs
Populations
• Frail elders
• People with Multiple Chronic Conditions
• Caregivers and Care Managers
PROJECT SAGE: FINDINGS
Digital Health can make a difference in four areas
PROJECT SAGE: PERSONAS AND SCENARIOS
Personas can guide the design of features that
respond to needs
http://www.sagehealthadvisor.com/
PROJECT SAGE: FUNCTIONS SUPPORTED BY DIGITAL HEALTH
Advice &
Information
Tracking &
Insights
Holistic
Picture
Coordination &
Communication

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Designing Consumer Digital Health for Patients and Caregivers

  • 1. Health 2.0 - September 26, 2016 Eric Schneider, M.D., M.Sc. Senior Vice President for Policy and Research Designing Consumer Digital Health for Patients and Caregivers What Do They Tell Us?
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  • 4. Can consumer-facing technology transform health care?
  • 5. Current investments in digital health are not addressing populations with major health- related needs • Among 92 funding deals in digital health • Only 22% aimed at patient care • 4 focused on senior care vs. 7 focused on fitness/nutrition Source: Dan Diamond, “Insiders: Silicon Valley is blowing its chance to ride the silver tsunami,” Politico, 9/21/2016
  • 6. Project Sage (http://www.sagehealthadvisor.com/) Human-Centered Design • Preparatory • Interviews with health care innovation experts • Workflow mapping with care managers • Virtual stories: patients and caregivers online • In-home shadowing: seven patient/caregiver dyads • Bay Area and New York City • Concept shaping labs Populations • Frail elders • People with Multiple Chronic Conditions • Caregivers and Care Managers
  • 7. PROJECT SAGE: FINDINGS Digital Health can make a difference in four areas
  • 8. PROJECT SAGE: PERSONAS AND SCENARIOS Personas can guide the design of features that respond to needs http://www.sagehealthadvisor.com/
  • 9. PROJECT SAGE: FUNCTIONS SUPPORTED BY DIGITAL HEALTH Advice & Information Tracking & Insights Holistic Picture Coordination & Communication